SHIRLEY LI

Experience

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  GRANVISTA HOTELS&RESORTS

  Apr 2017 - Apr 2019

  TRAINEE

  As a trainee, I worked in five-star hotels both in Osaka and Kyoto with rotation in different departments such as front desk, management department and marketing department. My scope of work mainly includes setting up all kinds of accommodation package; managing hotel official website and all kinds of domestic & oversea OTA accounts; running hotel SNS platforms (Facebook, Instagram, etc.); managing financial process with clients and agencies as well as handling the settlement to down payment arrangement; developing optimization plans of manuals in order to improve work efficiency. Show less

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  ADK

  Jun 2019 - Jun 2020

  Senior Account Executive

  • Responsible for internal and external resource coordination, and maintain the favorable relationship with each stakeholder• Responsible for the strategy planning, creative idea development, and execution follow-up for online and offline campaign as well as conducting post-campaign debrief and down payment arrangement• Take part in brief sorting, industry trend investigation & competitor analysis, consumer insight, creative planning, etc. during proposal phase• In the project execution stage, analyze the performance and propose the optimization plan timely to maximize the final social buzz and performance• Responsible for diversified ATL campaign planning and execution including communication strategy development, content creation, media buying and optimization, etc.• Responsible for offline event planning, proposal and execution preparation• Take charge of creative idea development, shooting plan, shooting follow-up and the post-production supervision Show less

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  MRM

  Jun 2020 - Feb 2021

  Senior Account Executive

  • Responsible for daily communication, fully understand and specifically convey the clients’ need to internal team; meanwhile, maintain the favorable cooperation with clients• Capable of leading the team or independently conducting the project execution with high efficiency, also supervise and ensure the high-quality of deliverable• Take charge of overall project management such as quotation, timeline, contract and payment• Take part in Weibo and WeChat creative content creation, as well as report making• Combine the strong sensitivity to current hot topics on Internet and the in-depth understanding about social media, which helps creative team to output eye-catching content and improve the social buzz• Based on the consumer insights obtained from social media data tracking and performance analysis, correspondingly optimize the communication strategy & content, finally improve consumer loyalty and drive sales• Regularly conduct marketing intelligence to catch up with industry trend and target audience preference• Responsible for the website wireframe construction and supervision of visual design (PC & Mobile) Show less

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  Wunderman Thompson

  Mar 2021 - now

  Account Manager