Mohit Joshi

Experience

• 

  Xavier's Management Society

  Nov 2021 - now

  ❖ Leading a cross-functional team of 120 members, fostering synergy between 7 departments.❖ Spearheading content marketing initiatives, increasing yearly views by 23%.❖ Oversaw the ISSN approval of the departmental magazine. ❖ Liaising with city-wide business connections and collaborating with ad agencies to raisesponsorships and execute CSR initiatives.❖ Developing and maintaining performance trackers, with implementation of COPs leading toan increase in internship offers by 36% and reducing attrition rate by 78%.❖ Connecting with eminent personalities such as Dr. Kiran Bedi, Suresh Narayan, and MohitMalhotra and conducting speaker sessions and interviews. Show less ❖ Led and motivated a high-performing team of 10 professionals to proactively establish and cultivate strategic connections across a wide range of businesses in the city. Successfully secured lucrative sponsorships amounting to approximately 1.5L through effective relationship-building and negotiation skills.❖ Implemented innovative ideation and design strategies to create captivating marketing posts, resulting in an impressive viewership of over 30k. Leveraged various cutting-edge tools and tactics to maximize the reach and engagement of these posts, driving brand awareness and fostering customer loyalty.❖ Demonstrated strong organizational acumen by meticulously planning and executing a large-scale offline event. Oversaw all logistical aspects, including participant coordination, venue selection, and resource management, ensuring a seamless experience for approximately 400 attendees. Show less ❖ Successfully raised approximately 1L in sponsorships by leveraging persuasive communication skills and building strong relationships with potential sponsors. Played a pivotal role in securing funding to support various initiatives and events.❖ Contributed to the marketing efforts of the organization, driving a viewership of 10k+ through innovative strategies and engaging content creation. Utilized various digital marketing tools and platforms to optimize reach and engagement, increasing brand visibility and attracting a wider audience.❖ Actively participated in writing articles and designing for The X-Ecutive, the Annual Departmental Magazine Collaborated with a team of talented individuals to curate compelling content and create visually appealing layouts, enhancing the magazine's impact and readership. Show less

  • Joint Secretary

    Jul 2023 - now

  • Working Committee Member

    Jul 2022 - Jul 2023

  • Team Member

    Nov 2021 - Jul 2022
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  TEDx St Xaviers College Kolkata

  Jan 2022 - Sept 2022

  Member

  ❖ Orchestrated a series of speaker sessions featuring eminent personalities, coordinating all logistics, including speaker invitations, scheduling, and event coordination. These sessions attracted a large audience and provided valuable insights to attendees.❖ Utilized my creative skills to design and curate engaging social media posts, capturing the attention of the target audience. Leveraging effective content strategies and visual elements, these posts garnered over 8,000 views, amplifying brand awareness and engagement. Show less

• 

  Hobiz

  Mar 2022 - May 2022

  Marketing

  ❖ Collaborated in the ideation and design of impactful moment marketing campaigns, strategically leveraging key opportunities to maximize brand growth. These campaigns, executed across various social media handles, collectively garnered over 10,000 views, effectively capturing the attention of the target audience and driving brand engagement.❖ Played a key role in implementing search engine optimization (SEO) and search engine marketing (SEM) strategies, enhancing the online visibility of the brand. By optimizing website content and leveraging targeted advertising, I successfully attracted a wider audience, increasing organic traffic and improving search engine rankings. Show less

• 

  Zomato

  May 2023 - Jun 2023

  Summer Intern

  • Proactively sourced and coordinated onboarding for 65 restaurants after lead generation.• Undertook menu restructuring of key accounts and increased M2C and M2O rate by 3.54and 2.13% respectively.• Pitched and helped create an AI based model for menu reengineering. saving menu updatingtime by 64%.• Expanded reach by 44 sq km with the strategic launch of high drop area Maheshtala,spearheading recon and BTL marketing campaigns.