
Ajay Yadav
Business Development Executive (AMR)

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Skills
ActingAutomationBoard of studiesBusiness DevelopmentBusiness LawsCarbon AccountingCarbon TradingChange ManagementDCSDemand-side ManagementDemand ResponseDR AggregationDR Baseline MethodologyEducationElectrical EngineeringElectricityElectric PowerEnergyEnergy EfficiencyEnvironmental, Social, and Governance (ESG)EPCExecutive LeadershipHome AutomationInstrumentationLeadershipManagementNet-Zero Carbon EmissionsNew Business DevelopmentOrganizational LeadershipP&L ManagementPeak Load ManagementPLCPower DistributionPower GenerationPower PlantsPower Sector RegulationsPower SystemsProcess AutomationProcurementProject CoordinationRenewable EnergyRTUSASSCADASmart CitiesSmart GridSOLAR PVSwitchgearTeachingUniverstiy teachingAbout me
I am passionate about powering a sustainable future through renewable energy. As President of the Renewable Energy Association of Rajasthan (REAR®) and Director at Wattscore Energy Pvt. Ltd., I lead initiatives to grow Rajasthan’s solar rooftop industry and promote clean energy adoption across India. I am a Solar Chartered Engineer and a recognized Clean Energy Professional. With an MBA in Power Management and a B.Tech in Electronics & Communication, I blend technical know-how with strategic vision. Let’s connect to shape a greener tomorrow! My experience includes: Clean Energy: Certified Clean Energy Professional specializing in Solar PV installations, Operations & Maintenance (O&M), Renewable Energy Service Company (RESCO) models, and off-grid solutions. Energy Management: Developed a web-based load monitoring and open-access bidding platform for industrial consumers, optimizing energy sourcing strategies. Open Access: Provided regulatory support and consultation to Open Access consumers to enhance energy procurement through the Indian Energy Exchange (IEX). Demand Response: Led comprehensive initiatives, from concept creation to regulatory support, stakeholder engagement, and capacity building. My expertise includes demand response potential assessments, baseline finalization, and incentive settlement mechanisms. Business Strategy: Spearheaded the development and implementation of solar business strategies in Rajasthan, focusing on market growth and stakeholder collaboration. Concept/Product Development: Developed innovative software and service concepts tailored for industrial energy consumers. Consulting: Provided expert consultation to Industrial Open Access consumers on demand response participation and power procurement from energy exchanges. My leadership and technical expertise have been pivotal in driving the clean energy transition, with a focus on maximizing efficiency and sustainability in energy management. I am passionate about fostering a sustainable energy future for Rajasthan and beyond, leveraging collaborative efforts to shape policies and practices that benefit the solar industry and its stakeholders.
Education

University of Petroleum and Energy Studies
2005 - 2007MBA Power ManagementRegulatory Framework in Power SectorClean & Alternative Source of EnergyDistribution Automation and Smart GridsPower Pricing & Power Purchase AgreementsEnergy Conservation & AuditsEnergy & Business lawGlobal Power Business

APJ Abdul Kalam Technological University
2001 - 2005B.Tech Electronics & Communication EnggActivities and Societies: Member of SANSKRITI- Cultural Society of the College, Winner of various cultural events. Won various awards in the cultural as well as sports activities.
Experience

Silgate Technologies Pvt. Ltd.
Jun 2007 - Jun 2008Business Development Executive (AMR)Performing Areas: Power Distribution Automation especially AMR System.• Carried out research to find the targeted clients and their needs and prepared marketing plan and strategy based on the research to harness the market.• Interacted with Potential clients, understood their needs and educate them of new regulations by Maharashtra Electricity Regulatory Commission and how they can benefit from them.• Prepared and performed the client presentations and prepared the techno-commercial proposal as per their needs.• Prepared the plan of action and budgetary estimates for the Pilot projects in distribution areas. • Co-coordinated with clients, technical team and contractor and assist them in the successful commissioning of projects. Show less

Larsen & Toubro Limited
Jul 2008 - Jun 2010Sr. Engg - Business Development (Power Sector Automation)Performing Areas: Power Sector Automation and R-APDRP Product Basket Handling: -DCS, PLC, SCADA/DMS, RTU, SAS.• Maximize all sales opportunities to increase booking and sales figure in northern region. • Prepare the product and solution wise sales target for the year based upon realistic opportunity assessments and work hard to achieve the same. • Develop relationships with existing and new customers and actively pursue opportunities to expand the business.• Drive complex sales cycles from initial contact thru deal closure & revenue collections.• Keep up-to-date knowledge of the industry as well as the competitive posture of L&T and identify growth areas geographically and by product or market sectors.• Co-ordinate with Nodal Agency (Power Finance Corporation), Customers (Discoms, Utilities) and IT- Consultants for R-APDRP. Show less
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ICSA (India) Limited
Jul 2010 - Apr 2012Asst. Manager (Business Development)- Power Sector Automation & Smart Grid SolutionsPerforming Areas: Power Sector Automation, Smart Grid, R-APDRP Product Basket Handling: -SCADA/DMS/EMS, SAS•Develop & manage relationships with potential stake holders in R-APDRP projects in diff utilities, consultants and nodal agency (PFC).•Organized presentations and demonstration to create a brand image for DFE-ICSA consortium.•Work closely with tendering and engineering teams to complete the tendering process on time.•Conducted site surveys of project areas to understand the intricacies, before bidding.•Monthly/ weekly report and plan on how to perform to achieve the targets. Show less

Dongfang Electronics Co., Ltd
May 2012 - Apr 2013Manager (BD & Projects)- Power Sector Automation SolutionsPerforming Areas: Power Sector Automation and R-APDRP Product Basket Handling: -SCADA/DMS/EMS, RTU, SAS•Demos, presentations, pilot projects & participation in expos to create brand image for DFE.•Educate customers about our products, experience & strengths to increase their confidence in our capabilities.•Work closely with nodal agency (PFC) for empanelment as SCADA Impentation Agency for R-APDRP.•Build and manage strong relationships key people from utilities & consultants etc.•Got our products tested from ERTL & CPRI as per customer requirements & to register ourselves as approved vendor with Utilities/End Users.•Work closely with DFE’s China team for any assistance in technical, commercial or market information as required by them to develop solution especially for Indian Market. Show less

AMP Energy Services
Apr 2013 - Sept 2017Sr. Manager ( BD & Projects)Performing Area: ‐ Demand Response, Energy Management, Open Access• Involved in Concept Preparation for Pilot Project, Market Design for Large Scale DSM‐Bidding, Regulatory advisory to JVVNL(Utility).• Market survey comprising of industry visits, customer meetings/interviews, process study, load pattern analysis for DR and feasibility study for solar installations.• Regulatory, techno‐commercial, market study, client interaction, techno‐commercial offers, negotiations & project management for solar PV.• Customer Education, Selection and Enrollment. Baseline & incentive settlement mechanism finalization.• DR server set up at Data Centre & modem installation at customer site in co‐ordination with Discom.• Discussion and negotiations with vendors and contractors.• Inputs to software development team for DR software development.• Monitoring of DR event and preparing the analysis report for stakeholders.• Advisory services to customers and develop operational strategy for them to participate in DR.• Developed the concept of Energy Management Solution (EMS), a web‐based real‐time load monitoring & analysis solution for open access consumers and develop the market for EMS in Rajasthan & Haryana.• Strategic tie‐ups with other entities to expand our offerings in Energy Management.• Consultancy services to open access consumers for optimum bidding in power exchange Show less

OHMS Energy Pvt. Ltd.
Sept 2017 - Nov 2019GM (Regional Head- Rajasthan)Performing Areas:- Rooftop Solar PV, Solar O&M, RESCO Model, Off-Grid. Heading Solar Business for Rajasthan with Complete P&L Responsibility.. Start business vertical from scratch which includes responsibility of all functions including but not limited to New Business Development, Sales/Marketing and Successful delivery of all the projects comprising of complete planning, implementation, execution of project(s) and Revenue Realization.. New Solar Business Development - Tendering & Retail Sales Opportunities in terms of Sales, New Account Development and Customer Development..End to end responsibility of project execution and will be responsible to develop goals, motivate the team, delegate work and overcome all obstacles..Identifying & developing JV Partners as well as Quality Vendors/Supplier/Sub-contractor/Channel Partner base for cost effective and timely procurement of materials, spares and consumables at favorable terms and subsequent execution by sub-contractors on sites to ensure smooth business operation with expected profitability..Protect the value of Company by driving the consistent use of our established processes and controls to manage risk..Complete control of co-ordination with Customers, Project Management Team, Vendors & Sub-contractors to ensure 100% OTD (On time delivery)..Develop MIS and analysis of market data and competitor analysis.. Revenue Realization. Show less

WATTSCORE®-Leading Solar Company - EV Charging - Energy Management - Demand Response -Carbon Trading
Sept 2019 - nowBusiness Head (Solar & New Business)Proactively managing Energy (SOLAR) business and manage P&L to meet objectives of Solar Division of Wattscore. The role includes:-Operational Management & Day to day Leadership- Guiding the organization as it moves into the next phase of growth and strategy.- Work closely with the Top Management to create & implement the strategy,mission and goals.- Implementation of strategic communications, policy, finance, marketing and technology agenda.- Developing and leading a high performing professional team to carry out the organizations objectives.- Engaging and developing strong relationships with key industry stakeholder groups.Operations Management- Develop, implement and manage a business and financial plan that will provide stable sources of revenue to support short-term and long-term organizational goals.- Attract, retain and develop high performing professional staff to execute objectives and strategy. Show less
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REAR® (Renewable Energy Association of Rajasthan) - Industry Body - Solar Association - NGO
Nov 2019 - nowPresidentRole:-Lead Rajasthan’s renewable energy advocacy, overseeing strategy and collaboration with government and industry stakeholders.Drive policy decisions, resolving disputes as final authority in governance meetings.Empower solar industry growth through stakeholder engagement and innovative business models.Responsibilities:-As a President, my role is to control and supervise the Governing body and manage the affairs relating to the association.I am committed to work in conjunction with and support all stakeholders for the growth and betterment of Renewable Sector. Show less
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LIEFERANT-(KEHUA TECH | GOLDI SOLAR)
Mar 2020 - Mar 2022Business HeadResponsible for PAN India Business Development for Solar Modules, Gried Tied Inverters, EV charging and Energy storage.

BHARTIYA SKILL DEVELOPMENT UNIVERSITY
Feb 2024 - nowMember- Board of StudiesBoard of Studies functions will include framing the content of various courses, reviewing and updating the content from time to time, introducing new courses of study etc.
Licenses & Certifications

NCFM Finacial Market's Module-I
National Stock Exchange of India LimitedMar 2008.webp)
Solar Chartered Engineer
Solar Energy Society of India (SESI)Apr 2023
Strategic Energy Planning and Energy Procurement
Schneider ElectricFeb 2017- View certificate

Demand Response and Smart Grid
Schneider ElectricJun 2013 - View certificate

Certified Clean Energy Professional
VskillsJan 2017 - View certificate

Solar photovoltaic Off-grid and On-grid: Design & Installation
Iacharya Silicon LimitedSept 2017 
Certificate in Energy Technology and Management
Indira Gandhi National Open UniversityJan 2017
Languages
- enEnglish
- hiHindi
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