Ajay Yadav

Ajay Yadav

Business Development Executive (AMR)

Followers of Ajay Yadav36000 followers
location of Ajay YadavJaipur, Rajasthan, India

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  • Timeline

  • Skills

    Acting
    Automation
    Board of studies
    Business Development
    Business Laws
    Carbon Accounting
    Carbon Trading
    Change Management
    DCS
    Demand-side Management
    Demand Response
    DR Aggregation
    DR Baseline Methodology
    Education
    Electrical Engineering
    Electricity
    Electric Power
    Energy
    Energy Efficiency
    Environmental, Social, and Governance (ESG)
    EPC
    Executive Leadership
    Home Automation
    Instrumentation
    Leadership
    Management
    Net-Zero Carbon Emissions
    New Business Development
    Organizational Leadership
    P&L Management
    Peak Load Management
    PLC
    Power Distribution
    Power Generation
    Power Plants
    Power Sector Regulations
    Power Systems
    Process Automation
    Procurement
    Project Coordination
    Renewable Energy
    RTU
    SAS
    SCADA
    Smart Cities
    Smart Grid
    SOLAR PV
    Switchgear
    Teaching
    Universtiy teaching
  • About me

    I am passionate about powering a sustainable future through renewable energy. As President of the Renewable Energy Association of Rajasthan (REAR®) and Director at Wattscore Energy Pvt. Ltd., I lead initiatives to grow Rajasthan’s solar rooftop industry and promote clean energy adoption across India. I am a Solar Chartered Engineer and a recognized Clean Energy Professional. With an MBA in Power Management and a B.Tech in Electronics & Communication, I blend technical know-how with strategic vision. Let’s connect to shape a greener tomorrow! My experience includes: Clean Energy: Certified Clean Energy Professional specializing in Solar PV installations, Operations & Maintenance (O&M), Renewable Energy Service Company (RESCO) models, and off-grid solutions. Energy Management: Developed a web-based load monitoring and open-access bidding platform for industrial consumers, optimizing energy sourcing strategies. Open Access: Provided regulatory support and consultation to Open Access consumers to enhance energy procurement through the Indian Energy Exchange (IEX). Demand Response: Led comprehensive initiatives, from concept creation to regulatory support, stakeholder engagement, and capacity building. My expertise includes demand response potential assessments, baseline finalization, and incentive settlement mechanisms. Business Strategy: Spearheaded the development and implementation of solar business strategies in Rajasthan, focusing on market growth and stakeholder collaboration. Concept/Product Development: Developed innovative software and service concepts tailored for industrial energy consumers. Consulting: Provided expert consultation to Industrial Open Access consumers on demand response participation and power procurement from energy exchanges. My leadership and technical expertise have been pivotal in driving the clean energy transition, with a focus on maximizing efficiency and sustainability in energy management. I am passionate about fostering a sustainable energy future for Rajasthan and beyond, leveraging collaborative efforts to shape policies and practices that benefit the solar industry and its stakeholders.

  • Education

    • University of Petroleum and Energy Studies

      2005 - 2007
      MBA Power Management

      Regulatory Framework in Power SectorClean & Alternative Source of EnergyDistribution Automation and Smart GridsPower Pricing & Power Purchase AgreementsEnergy Conservation & AuditsEnergy & Business lawGlobal Power Business

    • APJ Abdul Kalam Technological University

      2001 - 2005
      B.Tech Electronics & Communication Engg

      Activities and Societies: Member of SANSKRITI- Cultural Society of the College, Winner of various cultural events. Won various awards in the cultural as well as sports activities.

  • Experience

    • Silgate Technologies Pvt. Ltd.

      Jun 2007 - Jun 2008
      Business Development Executive (AMR)

      Performing Areas: Power Distribution Automation especially AMR System.• Carried out research to find the targeted clients and their needs and prepared marketing plan and strategy based on the research to harness the market.• Interacted with Potential clients, understood their needs and educate them of new regulations by Maharashtra Electricity Regulatory Commission and how they can benefit from them.• Prepared and performed the client presentations and prepared the techno-commercial proposal as per their needs.• Prepared the plan of action and budgetary estimates for the Pilot projects in distribution areas. • Co-coordinated with clients, technical team and contractor and assist them in the successful commissioning of projects. Show less

    • Larsen & Toubro Limited

      Jul 2008 - Jun 2010
      Sr. Engg - Business Development (Power Sector Automation)

      Performing Areas: Power Sector Automation and R-APDRP Product Basket Handling: -DCS, PLC, SCADA/DMS, RTU, SAS.• Maximize all sales opportunities to increase booking and sales figure in northern region. • Prepare the product and solution wise sales target for the year based upon realistic opportunity assessments and work hard to achieve the same. • Develop relationships with existing and new customers and actively pursue opportunities to expand the business.• Drive complex sales cycles from initial contact thru deal closure & revenue collections.• Keep up-to-date knowledge of the industry as well as the competitive posture of L&T and identify growth areas geographically and by product or market sectors.• Co-ordinate with Nodal Agency (Power Finance Corporation), Customers (Discoms, Utilities) and IT- Consultants for R-APDRP. Show less

    • ICSA (India) Limited

      Jul 2010 - Apr 2012
      Asst. Manager (Business Development)- Power Sector Automation & Smart Grid Solutions

      Performing Areas: Power Sector Automation, Smart Grid, R-APDRP Product Basket Handling: -SCADA/DMS/EMS, SAS•Develop & manage relationships with potential stake holders in R-APDRP projects in diff utilities, consultants and nodal agency (PFC).•Organized presentations and demonstration to create a brand image for DFE-ICSA consortium.•Work closely with tendering and engineering teams to complete the tendering process on time.•Conducted site surveys of project areas to understand the intricacies, before bidding.•Monthly/ weekly report and plan on how to perform to achieve the targets. Show less

    • Dongfang Electronics Co., Ltd

      May 2012 - Apr 2013
      Manager (BD & Projects)- Power Sector Automation Solutions

      Performing Areas: Power Sector Automation and R-APDRP Product Basket Handling: -SCADA/DMS/EMS, RTU, SAS•Demos, presentations, pilot projects & participation in expos to create brand image for DFE.•Educate customers about our products, experience & strengths to increase their confidence in our capabilities.•Work closely with nodal agency (PFC) for empanelment as SCADA Impentation Agency for R-APDRP.•Build and manage strong relationships key people from utilities & consultants etc.•Got our products tested from ERTL & CPRI as per customer requirements & to register ourselves as approved vendor with Utilities/End Users.•Work closely with DFE’s China team for any assistance in technical, commercial or market information as required by them to develop solution especially for Indian Market. Show less

    • AMP Energy Services

      Apr 2013 - Sept 2017
      Sr. Manager ( BD & Projects)

      Performing Area: ‐ Demand Response, Energy Management, Open Access• Involved in Concept Preparation for Pilot Project, Market Design for Large Scale DSM‐Bidding, Regulatory advisory to JVVNL(Utility).• Market survey comprising of industry visits, customer meetings/interviews, process study, load pattern analysis for DR and feasibility study for solar installations.• Regulatory, techno‐commercial, market study, client interaction, techno‐commercial offers, negotiations & project management for solar PV.• Customer Education, Selection and Enrollment. Baseline & incentive settlement mechanism finalization.• DR server set up at Data Centre & modem installation at customer site in co‐ordination with Discom.• Discussion and negotiations with vendors and contractors.• Inputs to software development team for DR software development.• Monitoring of DR event and preparing the analysis report for stakeholders.• Advisory services to customers and develop operational strategy for them to participate in DR.• Developed the concept of Energy Management Solution (EMS), a web‐based real‐time load monitoring & analysis solution for open access consumers and develop the market for EMS in Rajasthan & Haryana.• Strategic tie‐ups with other entities to expand our offerings in Energy Management.• Consultancy services to open access consumers for optimum bidding in power exchange Show less

    • OHMS Energy Pvt. Ltd.

      Sept 2017 - Nov 2019
      GM (Regional Head- Rajasthan)

      Performing Areas:- Rooftop Solar PV, Solar O&M, RESCO Model, Off-Grid. Heading Solar Business for Rajasthan with Complete P&L Responsibility.. Start business vertical from scratch which includes responsibility of all functions including but not limited to New Business Development, Sales/Marketing and Successful delivery of all the projects comprising of complete planning, implementation, execution of project(s) and Revenue Realization.. New Solar Business Development - Tendering & Retail Sales Opportunities in terms of Sales, New Account Development and Customer Development..End to end responsibility of project execution and will be responsible to develop goals, motivate the team, delegate work and overcome all obstacles..Identifying & developing JV Partners as well as Quality Vendors/Supplier/Sub-contractor/Channel Partner base for cost effective and timely procurement of materials, spares and consumables at favorable terms and subsequent execution by sub-contractors on sites to ensure smooth business operation with expected profitability..Protect the value of Company by driving the consistent use of our established processes and controls to manage risk..Complete control of co-ordination with Customers, Project Management Team, Vendors & Sub-contractors to ensure 100% OTD (On time delivery)..Develop MIS and analysis of market data and competitor analysis.. Revenue Realization. Show less

    • WATTSCORE®-Leading Solar Company - EV Charging - Energy Management - Demand Response -Carbon Trading

      Sept 2019 - now
      Business Head (Solar & New Business)

      Proactively managing Energy (SOLAR) business and manage P&L to meet objectives of Solar Division of Wattscore. The role includes:-Operational Management & Day to day Leadership- Guiding the organization as it moves into the next phase of growth and strategy.- Work closely with the Top Management to create & implement the strategy,mission and goals.- Implementation of strategic communications, policy, finance, marketing and technology agenda.- Developing and leading a high performing professional team to carry out the organizations objectives.- Engaging and developing strong relationships with key industry stakeholder groups.Operations Management- Develop, implement and manage a business and financial plan that will provide stable sources of revenue to support short-term and long-term organizational goals.- Attract, retain and develop high performing professional staff to execute objectives and strategy. Show less

    • REAR® (Renewable Energy Association of Rajasthan) - Industry Body - Solar Association - NGO

      Nov 2019 - now
      President

      Role:-Lead Rajasthan’s renewable energy advocacy, overseeing strategy and collaboration with government and industry stakeholders.Drive policy decisions, resolving disputes as final authority in governance meetings.Empower solar industry growth through stakeholder engagement and innovative business models.Responsibilities:-As a President, my role is to control and supervise the Governing body and manage the affairs relating to the association.I am committed to work in conjunction with and support all stakeholders for the growth and betterment of Renewable Sector. Show less

    • LIEFERANT-(KEHUA TECH | GOLDI SOLAR)

      Mar 2020 - Mar 2022
      Business Head

      Responsible for PAN India Business Development for Solar Modules, Gried Tied Inverters, EV charging and Energy storage.

    • BHARTIYA SKILL DEVELOPMENT UNIVERSITY

      Feb 2024 - now
      Member- Board of Studies

      Board of Studies functions will include framing the content of various courses, reviewing and updating the content from time to time, introducing new courses of study etc.

  • Licenses & Certifications

    • NCFM Finacial Market's Module-I

      National Stock Exchange of India Limited
      Mar 2008
    • Solar Chartered Engineer

      Solar Energy Society of India (SESI)
      Apr 2023
    • Strategic Energy Planning and Energy Procurement

      Schneider Electric
      Feb 2017
    • Demand Response and Smart Grid

      Schneider Electric
      Jun 2013
      View certificate certificate
    • Certified Clean Energy Professional

      Vskills
      Jan 2017
      View certificate certificate
    • Solar photovoltaic Off-grid and On-grid: Design & Installation

      Iacharya Silicon Limited
      Sept 2017
      View certificate certificate
    • Certificate in Energy Technology and Management

      Indira Gandhi National Open University
      Jan 2017