Marta Balejko

Experience

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  Study Business Work Poland

  Jan 2013 - Jan 2014

  Online Marketing Specialist

  Study Business Work Poland - encouraging and helping international students study in Poland.Responsibilities:✓ Administrating the company’s CMS (Typo3) and website✓ Managing social media channels: Facebook, YouTube, G+✓ Working partially as a customer serviceLink: http://studyfun.pl/.

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  Younity Polska

  Jan 2014 - Jan 2015

  Marketing Specialist

  Younity - e-commerce startup which creates better buying experience for buyers, both online and offline.✓ Managing social media channels: Facebook, YouTube✓ Organizing events gathering online players✓ Copywriting for: blog posts, social media and email marketing campaigns✓ Executing and monitoring email marketing campaigns

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  Wolves Summit

  Jan 2014 - Jan 2017

  Head of Marketing Team • Project & Marketing Manager

  Wolves Summit - the biggest multinational event in Central and Eastern Europe focused on networking, innovation and technology. Bridge between 50 scaleups, 350 startups, 250 investors and 350 executives. Responsibilities:✓ Designing and implementing online marketing strategy on over 50 internationalmarkets✓ Managing the event for 2500+ attendees from 50+ countries✓ Managing marketing team consisting of 7 people – recruiting, orienting andtraining; organizing work, monitoring team results, motivating and disciplining✓ Identifying and executing opportunities for the company in the spheres ofmarketing, logistics and business development✓ Creating and executing evergreen sales funnels and lead generation strategy✓ Establishing and executing budget as well as financial reporting forthe projectsResponsibilites connected strictly with marketing activities:✓ Planning, executing and monitoring Facebook Ads and Google AdWords campaigns✓ Analysing and optimizing marketing campaigns with Google Analytics✓ Copywriting for: websites, blog & PR articles, ads, email marketing, social media✓ Managing social media channels: Facebook, Twitter, YouTube, LinkedIn, Instagram✓ Executing and monitoring email marketing campaigns✓ Designing websites and visual campaignsLink: https://www.wolvessummit.com/. Weniger anzeigen

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  University of Gdańsk

  Jan 2015 - Jan 2017

  University Marketing Lecturer

  University of Gdańsk - the largest educational institution in the Pomerania region (North of Poland). Responsibilities:✓ Giving lectures and organizing workshops for students of master studies ofeconomics on the topic of “Social Media Marketing” and "eMarketing"✓ Designing and conducting the whole courses lasting for a semester✓ Bringing practical knowledge and inspiration to a theoretical academic ecosystemLink: http://en.ug.edu.pl/.