Anteneh Birega

Experience

• 

  Ethiopian Revenue and Customs Authority - Airport Branch

  Jan 2011 - Jan 2013

  Customs Officer
• 

  MDA IT Solutions

  Jan 2013 - Jan 2016

  Network Administrator

  ■ Contribute to the development of ICT infrastructure for different Governmental and Non-governmental organizations.

• 

  Habesha Breweries

  Jul 2016 - Jan 2020

  ■ Oversaw and motivate sales teams, agents and distributors to achieve set goals.■ Develop and implement new sales initiatives, strategies and programs.■ Analyze and interpret sales records and customer accounts. ■ Creating regional sales plans and quotas in alignment with business objectives.■ Evaluate store minimum stock and individual sales performances.■ Report on regional sales results.■ Identify hiring needs, select and train new salespeople ■ Train, coach and assist sales team on CRM system.■ Monitor and follow up sales and agents through SAP system.

  • Area Sales Manager

    Feb 2019 - Jan 2020

  • Territory Manager

    Jan 2018 - Feb 2019

  • Acting Terittory Sales Manager

    Apr 2017 - Jan 2018

  • Sales System Cordinater

    Jul 2016 - Apr 2017
• 

  Awash Wine S.C.

  Feb 2020 - Jan 2021

  Area Sales Manager

  o Oversee and motivate both Wine and Dankira sales teams, agents and distributors to achieve set goals/targets.o Visit existing and potential clients to offer products/services and to elaborate on product features.o Analyze and survey sales territories to make proper adjustments where necessary.o Oversee the development of business plans and strategies by a sales department.

• 

  CANAL+ Group

  Jan 2021 - now

  o Find new local distributor & ensure the success of the new partnership.o Find new retailers, train them on our product and on our sales system.o Set targets for the area and individual targets for direct (own showrooms) and indirect (distributer and retailer) networko Follow the main KPIs daily (number of new sales, renewal rate, ARPU), with particular attention to the direct network.o Conduct regular data and market analysis to define corresponding actions plans.

  • Sales Project Consultant

    Oct 2024 - now

  • Regional Sales Manager

    Jan 2022 - Dec 2024

  • Senior Area Sales Manager

    Jan 2021 - Dec 2021