Dara Cormany

Experience

• 

  Southern Methodist University

  Feb 2010 - Dec 2014

  Student Athletic Trainer

  Varsity Sports: Football and Soccer Summer Camps: Football, Swimming, and Soccer (Working under the direction of licensed Athletic Trainers and physicians to provide support for various treatment options, such as applying protective or injury-preventive devices such as tape, bandages, and braces. Provide heat exhaustion first aid and emergency care, to administrative tasks, such as keeping training room facilities clean, stocking supplies, and filing.)Summer Camps: Football, Swimming, and Soccer (Camp responsibilities are to be a full time counselor and student trainer for 100-500 children, including the supervision of the dorms and taking care of any children that may become ill at any part of the day or night.) Show less

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  PPAI - Promotional Products Association International

  Sept 2012 - now

  Essential Functions and Primary Duties1. HubSpot Mastery2. Provide actionable insights to stakeholders based on marketing data captured in HubSpot, websites and other marketing platforms. 3. Oversite of all PPAI website content. 4. Generate quarterly reports outlining traffic patterns and other insights garnered from website analytics. 5. Supervise the content management team. 6. Ensure all event web pages are transitioned in a timely manner.7. Make certain PPAI branding guidelines are being maintained on PPAI sites.8. Data Integrity Management: Lead project team in the cleaning and maintenance of PPAI’s data. 9. Manage any marketing temporary staff using the data.10. Assist other marketing managers with marketing automation.Secondary Responsibilities 1. Onboard team members to necessary marketing technology products. 2. Serve as marketing manager for special projects as needed. 3. Conduct regular content audits on PPAI websites. 4. Generate segmented lists as needed by the marketing managers Show less Essential Functions and Primary Duties 1. Create and manage marketing strategy for internal and external clients. 2. Manage internal client marketing budgets. 3. Work closely with copywriters, designers and videographer. 4. Ensure the copy and design communicates the marketing objectives of clients. 5. Coordinate with print broker and mail house for all client direct mail requests. 6. Oversee the development of direct mail, telemarketing, video production and other aspects of the marketing mix for each client. 7. Develop strategy, oversee copywriting/design and handle distribution of all promotional e-mails for individual clients. 8. Schedule and lead regular marketing meetings with each internal client. 9. Make client presentations on strategy and comps. 10. Oversee the creative process for completing projects on time and on budget.11. Manage website updates for assigned clients.12. When needed, assist other department clients’ with projects as workload allows. Director approval or knowledge, required. Secondary Responsibilities 1. Research and investigate new tactics and strategies for marketing products and services. 2. Writing, proofing and editing copy 3. Tradeshow/event duties as assigned. 4. Analytics of KPI for project as needed. Show less 1. Assist with the day-to-day activities of an internal marketing department such as meeting with clients, checking status of projects, proof reading, proofing details within marketing materials to ensure accuracy. 2. Work with Marketing Manager to coordinate marketing efforts of assigned internal clients. 3. Make website updates as requested by Marketing and Public Relations Managers.4. Ensure that web content is up-to-date.5. Monitoring activities of telemarketers-reporting production and adherence to policies and procedures to appropriate Marketing Manager.6. Assist Public Relations Manager with logistics of trade show and event participation and travel.7. As needed, support Public Relations Manager with association’s social media efforts.8. Maintain the active project list for the department.9. Participate in both creative and strategic brainstorming.10. Coordinate the D07-D16 Amenities Program by working with D07 program manager with correspondence, schedules, sign orders, rebate payments and record keeping.11. Other duties as assigned. Show less 1. Coordinate the D07-D16 Amenities Program by working with D07 program manager with correspondence, schedules, sign orders, rebate payments and record keeping. 2. Database administrative support for CRM systems iMIS & ACT. 3. Coordinate the production of PPAI Navigator directory by managing the coupon building program including collection, uploading and troubleshooting. 4. Process daily membership dues payments into iMIS. Monitor past due payments and payment plans for outstanding money owed and initiate contact to members for collections.5. Produce daily new member reports and coordinate publication of new member data on PPAI website.6. Generate monthly dues billing in iMIS for members. Produce monthly membership invoices and prepare for mailing. 7. Generate reports as needed using Excel, pivot tables, charts, Powerpoint. 8. Generate annual data reports and coordinate vendor files for the production of the membership benefit savings report - Value Statements. 9. Process tradeshow lead files and distribute leads to sales team.10. Provide support to business partner programs. This includes: customer support for Shop PPAI/Pantone orders, Amazon and Ebay orders, processing phone orders, shipping and fulfillment of orders, maintaining and updating products on web-store’s (Shop PPAI, Non Member, Regional Affiliates, PPPC) as well as products on iMIS as needed, updating product inventory reports and assistance with other reports as needed. Show less The Member Care, Telemarketing Representative works with Marketing to execute the telemarketing campaigns designated by Marketing, as well as assist the Member Relations team in various assignments as designated. 1. Make 200+ outbound calls per day 2. Service all inbound calls irrespective of territory or caller requirement 3. Conduct all assigned sales campaigns, campaign guidelines and call calendar 4. Assist assigned Member Care Specialist as required to meet or exceed plan retention 5. Service all inbound calls irrespective of territory or caller requirement Show less

  • Marketing Manager

    Jan 2024 - now

  • Manager, Marketing Content & Data

    Jan 2023 - Jan 2024

  • Marketing Manager

    Dec 2020 - Jan 2023

  • Marketing Coordinator

    Jul 2017 - Dec 2020

  • Business Development Coordinator

    Jun 2014 - Jul 2017

  • Marketing Call Representative and Member Care Representative

    Sept 2012 - Jun 2014