Jelena Kostadinovic

Experience

• 

  Vino Budimir

  Feb 2011 - Feb 2012

  Project Assistant

  • Participating in organization of fares, promotions and wine-tasting events• Active correspondence with domestic and international clients• Managing projects and promotions on social networks

• 

  BeTa Union

  Mar 2012 - May 2012

  Business Secretary

  • Performing wide range of administrative and office support activities for the team• Putting the necessary stationery orders • Preparing documents including proposals and agreements; contacting investors • Coordinating meetings, appointments and travel arrangements

• 

  Adidas

  Oct 2012 - now

  • Create seasonal and long-terms marketing strategy for all Sport Vision banners (both sport and fashion oriented) across South East Europe. Set specific KPIs and ensure that plans tie into and enhance all key brand initiatives and at the same time respect of internal NTP procedures• Co-ordinate WHS Activation team dealing with Sport Vision banners across SEE to create local seasonal account plans which must be signed off with WHS Activation and SEE Manager• Track and handle all investments linked to Sport Vision across SEE• Execute seasonal account marketing plans for fashion-oriented Sport Vision banners, Buzz and Tike, in Serbia, Bosnia, Montenegro, Kosovo and Albania• Meet with Sport Vision teams during Sell-in to present them adidas marketing plans for the upcoming season and negotiate with them to commit on the concepts to support, dates and budget• Measure/ analyze performance of major initiatives across categories on key campaigns• Guide and support the WHS activation team dealing with Sport Vision banners across SEE in creating non campaign sell out initiatives and mechanisms• Brief SEE Concepts-to-Consumer team on any additional account-based marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines• Report on performance of all Sport Vision marketing initiatives across SEE• Track local trends and consumer insights and based on those take actions that can positively affect adidas performance within Sport Vision environment Show less • Plan and execute the Key Accounts Trade Marketing plan in line with strategic guidelines, coherently and in synergy with brand and product priorities in 8 Balkan countries (Serbia, Montenegro, Bosnia & Herzegovina, Albania, FYROM, Croatia, Bulgaria and Romania)• Prepare briefs and manage agencies (local and global) for trade Tools and media plans, in line with Brand Communication guidelines and/or creative platforms• Execute POS, space management initiatives, event solutions and digital activation to win the consumer• Plan, manage and check assigned budget, in full respect of internal procedures• Ensure collaboration with Sales team and activities with other Trade Marketing and Brand Marketing functions to guarantee coherence of adidas image at the POS• Meet with Customers during Sell-in to present them adidas marketing plans for the upcoming season and negotiate with them on the concepts dates and budget• Conduct and execute long-term strategic plans aiming to take the right in-store space for adidas and make it the leading brand within these stores Show less • Maintaining Human resource records of Organization’s employees• Providing payroll information by collecting time and attendance records; tracking vacation and sick time in the system and creating decisions on annual leave• Active participation in recruitment process for retail job vacancies including selection, and conducting interviews; preparing documentation in compliance with local Labor law• Fully involved in organization of sell-in and seasonal retail trainings: preparing material, translating, checking and correcting presentations, preparing facilities• Creating forms, templates and other HR-related documents• Handling various ad hoc projects as assigned by the HR Manager• Managing procurement process: locating suppliers, negotiating, comparing prices• Creating new vendors in SAP, contacting vendors and creating necessary forms• Ensuring administrative functioning of the office and facilities management Show less

  • Marketing Manager, Key Accounts SEE

    Oct 2020 - now

  • Jr. Marketing Manager, Wholesale Activation

    Jun 2017 - Oct 2020

  • Assistant, Office Services, HR

    Oct 2012 - May 2017