Carolyn Lawrence

Experience

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  Pound Ridge Veterinary Center

  Aug 2008 - Jan 2012

  Veterinary Technician

  Performed pre- and post-operative procedures; assisted with surgeries, appointments, ultrasounds, and dental procedures; prepared vaccines and medications

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  University of Vermont

  Jan 2012 - May 2014

  Study of Pre-medical and animal sciences Managed dairy barn with team of peers; milked, bred, vaccinated, treated cows and calves; documented and tracked reproductive and health activity of the herd; developed diet, milking, breeding, training, and cleaning protocols

  • Student

    Aug 2010 - May 2014

  • Vice President and Data Tracker of Cooperative for Real Education in Agricultural Managment

    Jan 2012 - Feb 2013
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  Cornell University Veterinary Specialists

  Aug 2014 - Jun 2015

  Internal Medicine Veterinarian Technician Assistant

  • Assisted veterinary specialists with appointments, endoscopy and fluoroscopy procedures, ultrasounds, surgeries, echocardiograms, CT scans • Prepared animals and equipment for ultrasound, surgery, endoscopy, fluoroscopy, chemotherapy, CT scans• Performed radiographs, in-house lab work and cytology • Aided in obtaining medical histories, explained post-diagnostic medical instructions to clients• Proficient in surgical instrument wrapping

• 

  The Outdoor Gear Exchange

  Oct 2015 - Apr 2017

  Sales Representative and Ski Technician

  Sales of outdoor equipmentTechnician of ski mounting, tuning, and repair services

• 

  PawsON Marketing

  Nov 2017 - Feb 2020

  Partner

  Partner and co-owner for digital marketing agency specializing in Social Media Marketing, including individual account management.

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  The Outdoor Gear Exchange

  Dec 2017 - Feb 2022

  - Managed all community outdoor recreation giving initiatives.- Established professional relationships with businesses, brands, and nonprofits for reciprocal promotion and community engagement purposes.- Generated, distributed, publicized, reviewed, presented, and selected seasonal grant applications, raising hundreds of thousands of dollars for nonprofit recipients.- Conceived, organized, marketed, and executed all events, fundraisers, clinics, and festivals.- Created and managed funnel marketing strategies and campaigns for social media channels.- Worked with Marketing Director and vendors to develop a co-op social media marketing program that benefits both parties’ brands and sales.- Generated cohesion between email, social media, print, and experience campaign components in collaboration with a marketing team.- Developed quarterly content calendars and oversaw the follow-through of associated plans.- Planned, wrote, and promoted digital blog content in line with SEO goals.- Reported and analyzed successes and failures of campaigns and brand partnerships. Show less - Coordinated and executed on and off-site outdoor industry events.- Promoted events on social media platforms.- Created content, analyzed data, developed social marketing campaigns.- Reviewed applications for and determined recipient organizations for Charitable Grant Fund.- Established relationships with businesses and non-profit partners.- Determined non-profit organization recipients for monetary and item donations.- Organized volunteer days with land conservation and trail associations Show less

  • Community Relations and Social Media Manager

    Oct 2020 - Feb 2022

  • Social Media, Events, Grant, and Outreach Coordinator

    Dec 2017 - Oct 2020
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  Stowe Trails Partnership

  Jan 2022 - Jan 2025

  Executive Director

  - Directed 501(c)(3) strategy, operations, communications, and finances.- Worked with key stakeholders to maintain and cultivate new relationships, including developing plans for trail systems as directed by the landowner, advocating for updated management plans, and initiating conversations about how to enhance collaborations. - Managed concurrent projects including but not limited to strategic and master plans, for-profit and nonprofit relationship building, conservation initiatives, staff management, capital campaigns, budgeting, and public relations. - Sought funding sources/opportunities and prepared associated materials.- Communicated and managed responsibilities with board members, committees, staff, stakeholders, sponsors, members, and volunteers.- Managed all digital communications and events in collaboration with the board of directors and staff (email newsletter, social media, website updates). Show less

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  CRO Planning & Design

  Jan 2025 - now

  Recreation Planner