Poojitha Selvam

Experience

• 

  NDTV

  Jul 2016 - Aug 2016

  Broadcast journalism intern

  ● Worked alongside the Bureau Chief and Regional Correspondent to cover breaking news stories● Assisted with video coverage, script-writing, video editing and live studio interviews● Worked on several stories in beats such as Politics, Entertainment, Lifestyle, Business and Sports

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  SCARF

  Aug 2017 - Sept 2017

  Intern, psychiatry department

  Clinical● Assisted the Chief Psychiatrist & Clinical Psychologist in clinical assessments, diagnosis and patientinteractions● Observed several therapy sessions for Dementia patients● Individually conducted 5 IQ assessments during the patient intake process● Independently ideated and conducted two cognitive stimulation therapy sessions for dementia patientsMarketing● Edited, Fact-checked and proofread an in-house publication on Dementia Awareness● Created content on Dementia awareness for SCARF’s social media channels● Created and hosted a presentation on Dementia Awareness for SCARF’s staff members● Reached out to several allied organisations & facilitated their participation in SCARF’s Dementia month event Show less

• 

  Delhivery

  Jan 2019 - Jul 2021

  Sales• Spearheading a new project in my target zone and kick-started revenue flow for this business vertical.• Brought in 8 enterprise clients over a span of 8 months – churning out an overall revenue of 1.5 CR• Established, and rapidly grew a client base for the South region – 50 active clients over 8 months and counting • Highly target oriented and data drivenClient servicing• Driven month on month growth in business size/ wallet share with existing client base. Ensured 8 – 10% wallet growth depending on client size, apart from enabling 65% retention and 35% re-activations.• Leading complete operations and key account management for the South clientele. Smoothly handled operational issues/ shortcomings, and provided timely & efficient solutions for critical & emergency escalations. Show less Research• Industrial cluster mining for my business vertical – complete South India• Regional SME identification and manual belt surveys • Identified leading chambers of commerce and industrial associations to partner with, and generate leads from.Development• Cold-calling, elevator-pitching, and securing business meetings• Part of strategic performance discussions of enterprise clients, and last leg on-boarding• Initiated collaboration discussions with regional chambers of commerce as initiative to facilitate market visibility.• Two enterprise leads converted from my side with considerable wallet share• Secured and closed a 12-month business contract Show less

  • Regional Manager - Cross border development

    May 2020 - Jul 2021

  • Business Specialist - Domestic heavy operations

    Jun 2019 - May 2020

  • Intern - Business development

    Jan 2019 - May 2019
• 

  Tree of Life Social

  Aug 2021 - Feb 2024

  Business Head & client relationships

  • Spearheaded business development strategy and successfully generated & established a client base of 10+ long-term partnerships, resulting in a 25% revenue growth in the first year• Implemented a rigorous client servicing framework and elevated service quality by 30%, leading to a 90% client retention rate.• Proactively managed RFPs and won only high-yielding clients in a highly competitive market.• Collaborated closely with the creative team and delivered compelling brand messaging and audio-visual content that generated a 40% increase in organic sales conversion for clients.• Provided data-driven insights to clients on the performance of branding efforts, resulting in a 20% improvement in ROI. Show less

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  Radian

  Feb 2024 - now

  Senior Manager - Growth

  Driving Programmatic performance in the Mobile App space.- ML driven User Acquisition- ROAS- Retention- Retargeting