
Poojitha Selvam
Broadcast journalism intern

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About me
Programmatic Marketing | Growth & Strategic Partnerships
Education

Kanagasabhai School of Fine Arts
-Classical dance, Barathanatyam* Trained in Barathanatyam under the disciple of Dr. Smt. Chitra Visweswaran, an eminent dancer.* Experience - 13 years (2004 onwards)* Given more than 150 stage performances across Tamilnadu* Completed three levels in the certified examination conducted by Prayathnam, a chennai based classical dance society. * Member of ABHAI - Association of Barathanatyam Artists of India, an organisation for the Barathanatyam fraternity.* Taken dance workshops with acclaimed artists… Show more * Trained in Barathanatyam under the disciple of Dr. Smt. Chitra Visweswaran, an eminent dancer.* Experience - 13 years (2004 onwards)* Given more than 150 stage performances across Tamilnadu* Completed three levels in the certified examination conducted by Prayathnam, a chennai based classical dance society. * Member of ABHAI - Association of Barathanatyam Artists of India, an organisation for the Barathanatyam fraternity.* Taken dance workshops with acclaimed artists like Dr. Vyjayanthimala Bali and Dr. Smt Chitra Vishweswaran. Show less

Sir Sivasamy Kalalaya Sr. Sec. School
2013 - 2015Higher Secondary Certificate 97.25%Activities and Societies: Founder of the secondary school classical dance society 'Mudra' * Business Mathematics* Commerce* Accountancy* Economics* English* French

Rosary Matriculation Higher Secondary School
2001 - 2013Secondary School Leaving Certificate 98.2%Activities and Societies: Part of the school dance team * Mathematics* Science* English* Social Studies* French

Ashoka University
2015 - 2018Bachelor's degree PSYCHOLOGYActivities and Societies: Core team member of the Classical Dance Society - 'Abhinaya' The core college sports team - Ultimate frisbee * Played 4 national level tournaments * Several state-level/league tournaments Courses: * Introduction to Critical Thinking* Introduction to Mathematical Thinking* Indian Civilisations* Trends in History* Theatre Art * Analysing the Media * Great Books* Gateway to Psychology* Literature and the World* Creative Problem Solving* Yoga* Cognitive Psychology* Contemporary dance* Critical concepts in Islam* Statistical & Research Methodology I* Principles of Science* Developmental Psychology* Clinical… Show more Courses: * Introduction to Critical Thinking* Introduction to Mathematical Thinking* Indian Civilisations* Trends in History* Theatre Art * Analysing the Media * Great Books* Gateway to Psychology* Literature and the World* Creative Problem Solving* Yoga* Cognitive Psychology* Contemporary dance* Critical concepts in Islam* Statistical & Research Methodology I* Principles of Science* Developmental Psychology* Clinical psychology* Thinking like a psychologist* Statistical & Research Methodology II* Social & political formations* Environmental Studies* Biological Psychology* Introduction to Counseling* Bharatanatyam Practice and Theory I* Social Psychology* Bharatanatyam Practice and Theory II* Psychology of Language* Social Cognition Show less
Experience

NDTV
Jul 2016 - Aug 2016Broadcast journalism intern● Worked alongside the Bureau Chief and Regional Correspondent to cover breaking news stories● Assisted with video coverage, script-writing, video editing and live studio interviews● Worked on several stories in beats such as Politics, Entertainment, Lifestyle, Business and Sports

SCARF
Aug 2017 - Sept 2017Intern, psychiatry departmentClinical● Assisted the Chief Psychiatrist & Clinical Psychologist in clinical assessments, diagnosis and patientinteractions● Observed several therapy sessions for Dementia patients● Individually conducted 5 IQ assessments during the patient intake process● Independently ideated and conducted two cognitive stimulation therapy sessions for dementia patientsMarketing● Edited, Fact-checked and proofread an in-house publication on Dementia Awareness● Created content on Dementia awareness for SCARF’s social media channels● Created and hosted a presentation on Dementia Awareness for SCARF’s staff members● Reached out to several allied organisations & facilitated their participation in SCARF’s Dementia month event Show less

Delhivery
Jan 2019 - Jul 2021Sales• Spearheading a new project in my target zone and kick-started revenue flow for this business vertical.• Brought in 8 enterprise clients over a span of 8 months – churning out an overall revenue of 1.5 CR• Established, and rapidly grew a client base for the South region – 50 active clients over 8 months and counting • Highly target oriented and data drivenClient servicing• Driven month on month growth in business size/ wallet share with existing client base. Ensured 8 – 10% wallet growth depending on client size, apart from enabling 65% retention and 35% re-activations.• Leading complete operations and key account management for the South clientele. Smoothly handled operational issues/ shortcomings, and provided timely & efficient solutions for critical & emergency escalations. Show less Research• Industrial cluster mining for my business vertical – complete South India• Regional SME identification and manual belt surveys • Identified leading chambers of commerce and industrial associations to partner with, and generate leads from.Development• Cold-calling, elevator-pitching, and securing business meetings• Part of strategic performance discussions of enterprise clients, and last leg on-boarding• Initiated collaboration discussions with regional chambers of commerce as initiative to facilitate market visibility.• Two enterprise leads converted from my side with considerable wallet share• Secured and closed a 12-month business contract Show less
Regional Manager - Cross border development
May 2020 - Jul 2021Business Specialist - Domestic heavy operations
Jun 2019 - May 2020Intern - Business development
Jan 2019 - May 2019

Tree of Life Social
Aug 2021 - Feb 2024Business Head & client relationships• Spearheaded business development strategy and successfully generated & established a client base of 10+ long-term partnerships, resulting in a 25% revenue growth in the first year• Implemented a rigorous client servicing framework and elevated service quality by 30%, leading to a 90% client retention rate.• Proactively managed RFPs and won only high-yielding clients in a highly competitive market.• Collaborated closely with the creative team and delivered compelling brand messaging and audio-visual content that generated a 40% increase in organic sales conversion for clients.• Provided data-driven insights to clients on the performance of branding efforts, resulting in a 20% improvement in ROI. Show less

Radian
Feb 2024 - nowSenior Manager - GrowthDriving Programmatic performance in the Mobile App space.- ML driven User Acquisition- ROAS- Retention- Retargeting
Licenses & Certifications

Level 2 - national coach certification
World Flying Disc Federation
Honors & Awards
- Awarded to Poojitha SelvamHigher Secondary Certificate - State Rank Holder Department of Government Examinations, Chennai Mar 2015 First in state in: Accountancy - 100% Business Mathematics - 100% French - 98%
- Awarded to Poojitha SelvamSecondary School Leaving Certificate - State Rank Holder Department of Government Examinations, Chennai Mar 2013 First in state in: Mathematics - 100% Science - 100% French - 99%
Volunteer Experience
Audio book narator
Issued by Project flourish on Oct 2020
Associated with Poojitha SelvamMedia Outreach Volunteer
Issued by Sneha India - Suicide Prevention Organisation on Sept 2012
Associated with Poojitha SelvamLife skill facilitator
Issued by The one all trust on Dec 2017
Associated with Poojitha Selvam
Languages
- enEnglish
- taTamil
- frFrench
- hiHindi
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