David Kaszycki

Experience

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  Vector Marketing

  May 2006 - Aug 2008

  Sales Representative

  - Sold Cutco Cutlery throughout the Atlanta area. - Youngest in company history to win the Fast Start contest at age 16 with $12,000 in sales in first 10 days of work.

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  Manufacturing Resources International, Inc

  May 2009 - Aug 2009

  Marketing Intern

  - Conducted market research and created competitive analysis for the entire digital signage industry (hardware, software, content development, and media companies).- Created reports on the current state of the industry and the best way to market for MRI in the outdoor hardware industry.

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  NBinnovation

  Aug 2009 - Apr 2012

  Founder and CEO

  - Founded NBinnovation during sophomore year of college. - Recognized as one of the Top 50 Most Innovative Student Companies by the Kairos Society in 2010 and 2011. - NBinnovation was a digital out-of-home media company that targeted media space on college campuses. The company offered free digital signage to universities and monetized with local and national advertising.

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  The WOW Factor, Inc.

  Mar 2011 - Jun 2011

  Marketing Intern

  - Managed the development of a new product offering to the digital signage industry that merged software, hardware, and content development in an effort to unite the creative side of advertising with technology (digital signage) that the message will be presented through. - Developed a marketing strategy for the new product offering which took into account SWOT analysis, product, promotion, pricing, placement, brand management, and website creation.

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  Manufacturing Resources International, Inc

  May 2011 - Aug 2011

  Marketing Assistant

  - Developed marketing literature and created press releases/educational articles for the MRI website and other industry publications. - Hosted calls with customers to assess their signage needs, and pre-screened them for the MRI product line before they were transferred to our sales team.- Operated Sales Force™ CRM to help manage projects, set sales projections, and provide better overall service to customers. - Worked on business development, focusing on vertical integration with products and services within the digital signage industry that could provide additional growth for MRI. Show less

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  CBS Outdoor

  May 2012 - Aug 2012

  Intern - Business Development

  - Worked with operations, business development, sales, and marketing to develop a comprehensive overview of CBS Outdoor and the integration of multiple divisions to bring a product from idea to planning to implementation.- Assisted the operations team in site surveys and planning with the MTA to replace traditional static signage with digital and interactive LCDs. Also assisted on-site servicing and maintenance of digital urban panels in the field. - Conducted research and developed presentations about the integration of social media and emerging technologies in out of home advertising, focusing on digital mediums. The goal of the presentations were to show how CBS Outdoor’s existing infrastructure/advertising assets could be utilized and enhanced through social media and emerging technology.- Developed branding and marketing materials for the CBS Outernet sales team, which entailed research into the video/pc-gaming industry to understand the best way to present the advertising medium to both game publishers and non-endemic advertisers. Show less

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  Spectacular Design Group

  Aug 2012 - Oct 2012

  Concept Design - Freelance Project

  - Created a game day experience concept for Anheuser-Busch at NFL and MLB stadiums to allow fans to “celebrate, connect, and play.” The concept experience allows fans to participate with the Anheuser-Busch brand all day long, starting at their tailgate, moving to their stadium seat and in-game beverage purchases, and finally when they exit the stadium. - The concept integrates LED signage, outdoor LCD touch screens, mobile phones, and static signage to allow NFL and MLB fans to engage with the Anheuser-Busch brand while attending games. Show less

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  MetroMedia Technologies

  Jun 2013 - Mar 2014

  Account Director

  - Responsible for sales of large format print graphics to collegiate and professional sports organizations throughout the East Coast. - Involved in the development of a digital interactive division within MMT, focusing on LED, LCD, and systems integration for brands such as Anheuser-Busch, Celebrity Cruise Lines, and ABC/Disney.- Consistently hit quota and budget targets set forth by my sales manager for print graphics. - Performed customer targeting and lead generation using various tools such as Salesforce and Pardot. Show less

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  LG-MRI

  Mar 2014 - Jun 2016

  Business Development Manager

  - Led new business development for LG-MRI outdoor products and MRI custom LCD products for the following industry verticals: OOH media, transportation, QSR, retail, C-store and hospitality. - Led global training and product presentations to clients, distribution networks, and LG offices.- Developed and implemented marketing and branding strategy for the LG-MRI product line of outdoor digital displays after joint venture with LG Electronics.- Managed development of the LG-MRI (www.lg-mri.com) and MRI ThruVu Digital Cooler (www.ThruVuCooler.com) websites. Show less

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  Aerva, Inc.

  Jun 2016 - Oct 2017

  Business Development Director

  - Managed new business development for all industry verticals - Helped turn website visitors into engaged prospects through inbound marketing initiatives such as blogging, webinars, and content creation with the help of HubSpot.- Re-developed the aerva.com website so that visitors have a better user experience. - When not working with clients, I often wrote blogs, articles, and content on a regular basis for the Aerva blog as well as respected industry publications.

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  Altitue

  Sept 2017 - Dec 2020

  Co-Founder

  Altitue is a creative agency that was started as a "side-hustle" to help companies grow their social media presence, enhance their website designs and efficiently target customers through digital advertising. - Our clients included the #1 Yelp reviewed restaurant in Atlanta (and top 100 in the country), a 3-time Orvis shooting lodge of the year, a top 100 PGA instructor, a multi-time award winning interior design firm, and a performance fitness facility for professional athletes and olympians. Show less

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  Vitec Production Solutions

  Oct 2017 - Dec 2020

  Regional Account Manager, South Central

  - Account Manager to 400+ film, broadcast and production rental companies for Vitec Production Solutions (A Division of The Vitec Group). - Responsible for 7 key brands - Autocue, Autoscript, Anton/Bauer, Litepanels, Oconnor, Sachtler and Vinten.

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  Beam Dynamics

  Dec 2020 - now

  Co-Founder & CEO

  Transforming the core infrastructure of asset management to deliver higher asset ROI, lower support costs and insights that drive decision making.