Julia Sapocinska

Experience

• 

  House of Skills

  Feb 2008 - Jun 2008

  Trainee

  Supported the team with organizing trainings, office tasks, customer service, translations, and preparing reports and work progress summaries, to streamline operations and improve team efficiency.

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  Fitch Ratings

  Sept 2008 - Feb 2011

  Marketing and Business Relations Assistant

  • Coordinated and managed internal and external events, ensuring smooth execution and impactful experiences.• Assisted Sales with creating presentations, compiling reports, and conducting analyses to support their efforts.• Built and maintained strong client relationships, addressing inquiries and resolving issues promptly.

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  GfK - An NIQ Company

  Feb 2011 - May 2019

  • Managed local and global marketing activities, focusing on account-specific plans to drive revenue and ensure proper brand representation across all marketing collateral and communications.• Collaborated closely with management and sales departments to implement fully integrated plans that support the organization’s overall goals and objectives.• Enhanced corporate brand equity and awareness through targeted marketing to key accounts, ensuring corporate positioning is clearly and creatively communicated in accordance with brand standards.• Developed and executed strategic brand-building integrated campaigns involving all elements of the marketing mix, aiming to strengthen brand presence and engagement. Show less • Managed projects from concept to completion, utilizing knowledge of the marketing communications process and executing within the strategic plan and annual budget.• Identified campaigns best suited to achieve business, marketing, and sales objectives for target customer segments, aiming to optimize outreach and engagement.• Developed, tracked, and extended the marketing and communications calendar, ensuring internal alignment and timely execution of initiatives.• Analyzed and measured results of all marketing initiatives, making adjustments in strategy and execution as appropriate, to enhance effectiveness and ROI.• Ensured efficient and productive use of all resources within marketing and communications activities, aiming to maximize impact. Show less

  • Marketing & Communications Manager

    Apr 2015 - May 2019

  • Global Content Project Manager

    Feb 2016 - Jan 2018

  • Marketing & Communications Executive, Communications Specialist

    Feb 2011 - Apr 2015
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  RTB House

  May 2019 - now

  • Leading a team of 20 specialized marketing professionals to consolidate expertise in design, content creation, freelance management, digital strategy, and account-based marketing for high-impact project execution.• Developing and executing comprehensive marketing strategies that align with organizational goals, drive brand growth, and support revenue generation across multiple business units.• Overseeing strategic ABM campaigns targeting high-value accounts to generate a strong sales pipeline and accelerate deal closures.• Partnering with cross-functional teams to align marketing efforts with sales and business goals, ensuring cohesive strategies that amplify impact and deliver measurable results.• Fostering a culture of innovation and best practices within the team to streamline processes, enhance creativity, and improve project delivery speed. Show less In my current role as an Account-Based Marketing Team Manager, I lead the development, execution, and evaluation of global strategic programs focused on key accounts. I manage and oversee lead generation and nurturing campaigns to support and advance the sales process, while also leading a team to drive success. This involves:• Leading the creation and execution of global strategic account programs, driving engagement and delivering measurable results.• Managing lead generation and nurturing efforts to support and facilitate the sales process, enhancing conversion rates and driving overall revenue growth.• Overseeing and mentoring a team, ensuring effective collaboration and alignment with strategic goals to achieve optimal performance and results. Show less • Designed and executed highly personalized marketing campaigns for top strategic accounts in EMEA, focusing on one-to-one engagement to build and nurture key relationships.• Applied data-driven insights to fine-tune individual account strategies, enhancing lead quality and increasing ROI through targeted messaging and customized content.• Collaborated closely with sales and product teams to align marketing tactics with account-specific needs and business objectives, ensuring a cohesive approach.• Conducted in-depth research and competitive analysis to tailor strategies for each account, addressing unique regional and industry challenges effectively. Show less • Managed and executed multi-channel marketing campaigns to enhance brand awareness and engagement across 20+ markets in Europe, the Middle East, and Africa, ensuring alignment with regional goals and strategies.• Translated global marketing and PR strategy into day-to-day operations, adapting to regional nuances and market needs.• Positioned RTB House as an experienced global company with an innovative approach through targeted local PR actions.• Coordinated workflow with business partners, agencies, and local vendors, focusing on content creation and ensuring consistent and high-quality output.• Monitored and analyzed campaign performance, making data-driven adjustments to optimize results and achieve marketing objectives. Show less

  • Head of Marketing Services

    Oct 2024 - now

  • Account-Based Marketing Team Manager

    Jan 2022 - Oct 2024

  • Account-Based Marketing Manager EMEA

    Aug 2020 - Jan 2022

  • Regional Marketing & PR Manager EMEA

    May 2019 - Aug 2020