Arda Ozkan

Experience

• 

  Barem Research

  Nov 2000 - Dec 2002

  Assistant Project Manager
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  Barem Research

  Aug 2003 - Apr 2013

  • Strategy development of the company, new product development, consulting the quantitative and if necessary qualitative teams, following up performance of the quantitative team, determining required trainings and seminars for each team member, assuring highest quality of service to clients, attending client meetings and presentations.• Work as account director of one of the key clients in FMCG and also a client group from telecommunication sector. Personally worked as account director in 155 projects (U&A, tracking / monitoring, concept / product / packaging tests, satisfaction and loyalty, segmentation, pricing surveys) with direct reports; as head of quantitative team, also attended meetings of many other clients with project and marketing teams.• Development and updating of procedures and work processes, determining KPI’s, assuring departments achieve targeted scores.• Implementation of EFQM excellence model within the data processing and customer service departments. Show less

  • Quantitative Department Director

    Mar 2010 - Apr 2013

  • Quantitative Department Manager

    May 2007 - Mar 2010

  • Quantitative Group Manager

    Mar 2005 - May 2007

  • Quantitative Project Manager

    Aug 2003 - Mar 2005
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  The Coca-Cola Company

  May 2013 - Feb 2019

  • Mainly responsible of Group Annual Business Planning Insights generation and presentation building, determine growth opportunities, as well as managing key business metrics / scorecard routines and databases• Managing relations with suppliers at Group level and supporting local teams with best practices and consultation on any kind of research material / know-how• Also leading multi-country research projects that are run across Eurasia & Africa Group• Responsible of advanced statistical analysis at Group level Show less

  • Portfolio Expansion & Advanced / Digital Analytics Senior Manager, West Europe BU

    Sept 2018 - Feb 2019

  • Knowledge & Insights Manager / Turkey, Caucasus & Central Asia Business Unit

    Jul 2016 - Aug 2018

  • Data Analytics and Reporting Manager / Turkey, Caucasus & Central Asia Business Unit

    Mar 2015 - Jun 2016

  • Group Knowledge & Insights Manager / Eurasia & Africa

    May 2013 - Feb 2015
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  Anadolu Efes

  Mar 2019 - Jan 2022

  Marketing Strategy; Consumer & Shopper Insights and Analytics Manager

  Lead and Drive Strategic Business Planning & Annual Planning ProcessKey member of S&OP process team Lead all consumer, shopper and analytics projects Active member of Anadolu Efes Mentor team & entrepreneur

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  Ipsos

  Jan 2022 - now

  Senior Client Officer

  Strategic Consultant to Key AccountsLocal Gen AI Steerco LeadGlobal AI Steerco member