James Skerritt

Experience

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  Esso

  May 2007 - Aug 2008

  Customer Service Representative
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  Bleacher Report

  Feb 2010 - Jun 2010

  Featured Columnist
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  Phaleron Inc.

  Sept 2012 - Jul 2015

  Marketing Coordinator

  Assisted in the development of marketing plans, business development plans, marketing proposals and strategic sales initiatives. Successfully supported sales, marketing or business development strategy by gathering information on client offerings and capabilities, relevant competitors, industry trends and consumer behaviours. Composed and edited original marketing content for company website pages, corporate profiles, brochures, slide decks and presentations. Also provided administrative support where necessary, including corresponding with clients, scheduling meetings, filing documents and developing internal communications materials. Show less

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  Charlatan Publications Inc.

  Sept 2012 - Aug 2013

  Contributing Writer

  Covered local sports events and international news stories for a university newspaper. Conducted interviews and submitted related articles (400-1000 words) within a given deadline. Pitched stories and copy-edited articles that had been submitted to the section editor.

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  IABC Ottawa

  May 2015 - Jul 2017

  Assisted in the development, planning and organisation of monthly professional development events and workshops. Produced written content for association newsletters, event summaries, surveys and social media posts (Twitter, Facebook, LinkedIn). Created and designed monthly chapter newsletters to inform association members of upcoming events, speaker information and post-event surveys. Managed event registration and processed payment transactions. Liaised with fellow team members and provided relevant information on event locations (rental and buyout costs, venue capacity, logistics, on-site equipment) Show less Developed and implemented online marketing campaigns to promote IABC Ottawa’s The Voice podcast. Assisted in the promotion of IABC Ottawa events, podcasts and memberships across the association's social media platforms. Developed and designed marketing collateral. Participated in efforts to expand podcast audience, event attendees and membership figures through strategic marketing initiatives, including coordinating with other IABC chapters, event promotion, and listing podcast on FIR podcast network Show less

  • Event Coordinator

    Aug 2016 - Jul 2017

  • Advertising Coordinator

    Mar 2015 - Jul 2016

  • Interim VP, Marketing & Communications

    May 2015 - Jun 2015
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  Phaleron Inc.

  Sept 2015 - now

  Marketing and Communications Manager

  Currently manage marketing and communications for a marketing consultancy company that provides marketing, business development and sales solutions to small and medium-sized businesses, entrepreneurs and not-for-profit organisations. Responsibilities include:• Researching and analysing market environments, latest trends and competitor activities and using findings to identify potential marketing opportunities and solutions• Designing, reviewing and publishing content for internal and external documentation, data sheets, product information sheets, statement of work documents, white papers, case studies, brochures, slide decks, website pages, social media posts and marketing collateral materials (brochures, newsletters)• Assisting in production of proposal responses; coordinating with subject matter experts, bid managers and other client personnel to identify RFP requirements, outlining appropriate strategy and incorporate information (pricing, win themes, features and benefits) key to proposal success• Coordinating with client personnel to define project scope, setting objectives, outlining budget, identifying key requirements and ensuring alignment with client standards Show less

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  Costco Wholesale Canada

  May 2018 - Aug 2018

  Marketing Consultant

  Team Lead on a social media campaign to promote the launch of Costco Canada’s new grocery delivery service to millennial consumers within GTA region. Worked with five fellow team members to develop a comprehensive marketing plan and final presentation, outlining marketing objectives, target market, recommended strategy, timeline and budget. Primary responsibilities included directing team in the creation and development of social, web and video content (including marketing copy and sample graphics) for client campaign, managing client communications and providing project management expertise to ensure timely delivery of project deliverables. Show less