Srinivas Saladi

Experience

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  Alliance Global Services

  Jul 2002 - Oct 2004

  Software Engineer

  Trainee Engineer | Automation | Java & Network SystemsBegan my career as a trainee engineer at Mensamind (now Alliance Global Services), gaining hands-on experience in the software development lifecycle (SDLC).Automated the nightly build and regression testing process across multiple operating systems using Perl scripts, significantly reducing manual effort and improving efficiency.Developed Core Java applications with SOAP for a project involving a network of cameras, enhancing real-time data processing and communication.Actively contributed to the CMM Level 5 certification process, representing the Configuration Management module.Earned the prestigious Sun Certified Java Programmer (SCJP) certification, strengthening my expertise in Java development. Show less

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  Sasken

  Oct 2004 - Aug 2006

  Sr. Software Engineer

  Software Engineer | Video Codecs & DSP OptimizationGained foundational expertise in video compression algorithms, focusing on optimization and porting across industry-leading DSPs including TI’s C55x & C64x, Philips Viper2, and Intel’s Deepwater Architecture.Developed skills in parallel programming while porting an H.264 encoder onto a dual-core processor, enhancing performance and efficiency.Worked on various codecs including mpeg2 , RV9, BMPBuilt a strong understanding of DSP architectures, enabling efficient implementation of real-time multimedia applications. Show less

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  Celstream

  Aug 2006 - Jul 2009

  Tech Lead

  Team Lead | Video Codec Optimization | DSP & Embedded SystemsLed efforts in porting and optimizing video codecs on DSPs such as ARM11, OMAP 3430, and TI’s C64x+, enhancing performance for embedded multimedia applications.Worked with proprietary codecs like VP7 and gained exposure to multimedia frameworks, strengthening expertise in video processing.Contributed to Thomson Corporate Research Group, specializing in DSP architecture, memory configuration, and performance optimization.Proficient in Code Composer Studio, optimizing memory segments, leveraging caching mechanisms, and utilizing SIMD intrinsics for efficient computation.Studied pipeline architecture on DSPs to improve execution efficiency and optimize processing workflows.Recognized for excellence with the Master Brain Award and Go-Getter Award, demonstrating problem-solving skills and a results-driven approach. Show less

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  Dilithium Networks

  Aug 2009 - Dec 2010

  Principal Software Engineer

  Contributed to the development of the Media Adaptation product, gaining in-depth knowledge of streaming protocols and the GStreamer framework, including plugin and application development.Optimized key algorithms in the WMV encoder by implementing MMX instructions, enhancing performance and efficiency.Extensively worked with Intel Performance Primitives (IPP) to build high-performance GStreamer plugins.Profiled multiple compilers across different OS versions, ensuring optimal compatibility and performance. Show less

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  OnMobile Global

  Jan 2011 - now

  Senior Manager | Cloud Media Solutions | AI & Streaming TechnologiesLeading multiple products that power voice applications, campaign management across multiple channels, and media content adaptation & delivery at scale.Designed and developed a cloud-based media streaming solution on GStreamer, deployed on AWS and GCP, replacing the external Brightcove streaming solution. This proactive initiative led to company-wide adoption and annual cost savings of ~£40K.Explored Deep Neural Network (DNN) models for bandwidth optimization, personalized content recommendations, and enhanced user engagement.Developed automated highlight extraction from live streams using convolutional models, improving content accessibility and engagement.Implemented video annotation using Google Cloud Video Intelligence API, enabling intelligent search and AI-powered recommendations.Developed a custom Transcoder API for HEVC support, optimizing media processing and delivery efficiency. Show less Driving end-to-end engineering deliverables, from translating market requirements into engineering specifications to overseeing design reviews, development, testing, and final delivery.Acted as the Single Point of Contact (SPOC) for the product, ensuring seamless communication with senior product management and keeping stakeholders informed at all stages of development.Gained hands-on experience in project management, utilizing tools like MS Project to track progress and optimize workflows.Learned VXML/CCXML to deepen expertise in voice applications and telecom integrations. Show less

  • Sr Engineering Manager

    Apr 2014 - now

  • Engineering Manager

    Jul 2011 - Mar 2014

  • Principal Engineer

    Jan 2011 - Jul 2011