Nikita Sokolov

Experience

• 

  Adidas

  Sept 2014 - Nov 2014

  Seller
• 

  Comité Olympique de Russie

  Jun 2015 - Aug 2015

  Translator

  Translation of the official correspondence between the Russian Olympic Committee and the International Olympic Committee.

• 

  LHC Les Lions

  Sept 2015 - Nov 2015

  Promotion Manager

  ● Promoting the club to the local universities BDE / BDS.● Development of the document to facilitate the signing of the foreign players contracts.

• 

  HR24 Group

  Jun 2016 - Aug 2016

  Sales Assistant

  During this internship I managed to lower the price of supplies for an event and saved 15% of the expected costs.

• 

  ResMed

  Aug 2017 - now

  ● Management of online shops in five Northern European countries (UK, Sweden, Finland, Norway, Denmark). March 2024 recorded the highest revenue, totaling €880,272 (a 32% increase from the previous year). Fiscal year 2024 saw a remarkable 40% increase in revenue compared to the previous year, with a target of reaching €6 million.● Established a partnership with the German supplier Nachtwaechter, resulting in the implementation of 15 new sleep accessories with a revenue opportunity of €450.000 per year. This initiative enhances the overall shopping experience by offering customers not only medical devices but also sleep comfort accessories.● SEO improvements, resulting in a 24% increase in organic sessions and conversions.● Successful integration of UNBXD search and navigation functionality with development teams, leading to increased sessions via internal search, higher revenue, and an improved browsing experience with intelligent product suggestions for cross-selling.● Implementation of the Yotpo product evaluation, review, and marketing automation tool. This project significantly reduced calls and complaints to customer service while providing valuable information on the pros and cons of products.● Sales and promotion forecasting to optimize product allocation before major promotions such as World Sleep Day and Black Friday. Show less • Lead for the e-shops redesign project / selection of UX developers / guidance on Figma design and e-shop implementation / review and resolution of issues, bug tracking.• Project management for the creation of the new e-shop in Denmark in collaboration with local teams.In transitioning the Danish Web Shop to Hybris, our objectives were to make the webshop more cost-effective / automate and streamline procedures between all existing shops / harmonize marketing and promotions with other countries / capture more B2C market shares.• Successfully implemented at least 50 UX and CRO changes with a positive impact on sales, influencing customer decisions and conversion rates.• Efficient Agile management, over 15 sprints completed with at least 150 tickets.• Improved relations with Fulfillment and Customer Service teams.• Enhanced maintenance and integrations of the shop with Dev support. Show less ● WordPress technical support- Creation of articles and product pages.- Website updates.- Support / Training of partner countries.- Improvement of user experience and customer journey (mobile and desktop).- Bug fixes and reporting.● Google Analytics Reporting- Audit of metrics and reporting for 11 partner countries.- Trends analysis.- Suggestion of improvements.● Lead Generation with an Optin Monster Tool- Creation of lead acquisition pop-ups (700+ high quality leads generated)- Training of partners. Show less

  • E-commerce project manager

    Dec 2022 - now

  • E-commerce Product Manager

    Oct 2020 - Dec 2022

  • Digital Project Manager (junior)

    Aug 2017 - Oct 2020