Alazeia Gaut

Experience

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  Southwestern University

  Apr 2021 - May 2022

  -Executed 10+ marketing and engagement events for alumni, increasing attendance by 35% through strategic outreach.-Managed event logistics and guest communications, enhancing brand experience and stakeholder engagement.-Assisted in donor outreach, leveraging CRM tools to strengthen alumni relations.-Coordinated with cross-functional teams to create event strategies that boosted engagemen -Managed a $10,000 marketing and operations budget, ensuring cost-effective resource allocation.-Wrote funding proposals that secured a 15% increase in budget for promotional activities.-Allocated funds for event marketing, branding, and outreach initiatives, improving student engagement.-Analyzed financial data to optimize marketing spend and ROI for campus initiatives.-Collaborated with leadership to develop and implement strategic marketing initiatives for student recruitment.

  • Event Marketing Associate

    Aug 2021 - May 2022

  • Finance & Marketing Chair

    Apr 2021 - Jan 2022
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  THE IDEA FARM ACADEMY INC

  Jun 2021 - Jan 2022

  Social Media Coordinator

  -Managed HubSpot-based CRM for marketing outreach, improving student engagement rates by 40%.-Implemented SEO strategies, leading to a 25% increase in website traffic and a 20% boost in organic search rankings.-Developed and promoted webinars on Zoom, increasing attendance rates by 35%.-Created and managed a content calendar, ensuring a consistent posting schedule that boosted social interactions by 28%.-Optimized email marketing campaigns, achieving an 18% improvement in open rates and a 12% increase in click-through rates. Show less

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  Brightly

  Apr 2022 - Jan 2023

  Client Success & Marketing Associate

  -Spearheaded email automation initiatives, improving response rates by 35% using Salesforce and HubSpot.-Assisted in customer journey mapping, leading to a 28% increase in user engagement and a 15% boost in retention.-Developed case studies and marketing content, which contributed to a 10% higher product adoption rate among customers.-Designed and analyzed customer feedback surveys, achieving a 40% increase in survey response rates.-Utilized performance analytics to refine customer outreach strategies, increasing client renewals by 12%. Show less

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  Material Xistence

  Jun 2022 - Aug 2024

  Social Media Specialist

  -Increased Instagram engagement by 45% and follower growth by 30% through targeted content marketing campaigns.-Developed and executed email marketing campaigns, leading to a 20% increase in conversion rates.-Managed and optimized Shopify-integrated marketing strategies, improving customer retention by 25% and driving a 15% increase in sales.

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  Civic Influencers

  Jul 2022 - Jan 2023

  Campaign Coordinator/ Marketing Fellow

  -Designed and executed digital campaigns that contributed to a 22% increase in youth voter engagement.-Created data-driven marketing materials that improved campaign awareness by 30% across social platforms.-Led email outreach initiatives, increasing voter registration sign-ups by 18%.-Leveraged social media engagement strategies, leading to a 25% increase in organic reach.-Conducted A/B testing on messaging and creative assets, optimizing campaign conversion rates by 12%.