Frank Ponce

Experience

• 

  Sears, Roebuck and Co.

  Jan 2006 - Jan 2007

  Sales Representative
• 

  InsideUp

  Oct 2011 - Aug 2016

  Marketing Operations Manager

  InsideUp creates consistent growth and drives significant revenues for our clients, the leading business service companies who partner with us. Our integrated, multi-channel performance-based marketing platform is dynamic, scalable, and aligned with the buying processes of today’s small to medium sized businesses. Through our vast partner network and proprietary marketing automation system, we target the best prospects, nurture their interest, and connect them with vendors in real time. Meanwhile, our vibrant online business community and vast array of resources serve to educate small businesses and help them identify and connect with the best services for their needs.o Develop and managed proprietary Marketing Automation and Nurturing systems to generate more leads through email, telemarketing, and affiliate channels.o Identified key monetization opportunities and inefficiencies through constant KPI analysis and reporting.o Responsible for the efficiency of all lead generation channels.o Manage projects with cross-functional teams to effectively implement new products. o Direct a 7-person international technology team in creating and improving systems, products, and features. o Supervise operations team that integrates a lead delivery platform into CRMs and marketing automation platforms like Salesforce, Dynamics, and Marketo.o Develop content optimization strategies based on engagement metrics.o Maximize the efficiency of a 12-person call center through conversion analysis.o Mange paid ad campaigns on Google Search Network, Google Display Network, BingAds and other popular ad networks. Show less

• 

  Ignite Visibility

  Aug 2016 - Aug 2018

  Senior Paid Media Manager
• 

  3Q Digital

  Aug 2018 - Oct 2020

  Senior Account Manager
• 

  Ad.net

  Oct 2020 - now

  Sr. Ad Operations Manager