Veronica Avila

Experience

• 

  Estrella Media, Inc.

  Oct 1999 - Oct 2000

  Promotions Director

  Oversaw all station (s) promotions, restructured department and established systems that elevated promotions by instilling efficient and creative best practices, earned trust through fulfillment and over-delivery, collaborated cross-functionally on strategy and execution, and developed client relationships. Managed budget and promotions/event staff.* Improved productivity by 50%, reduced expenses by 30% and generated an increase in promotional appearances.* Served as Lead Event Manager of major station promotional events and music festivals, which were hailed as the best organized and executed. Events managed included Carnaval Primavera 2000, Cinco De Mayo 2000, Fiesta Patrias 2000 and Sabor A Mexico 2000. All events drew 100,000+ attendees.* Coached and mentored four (4) direct reports - each one became a promotions director at various radio stations in the Southern CA marketplace. Show less

• 

  LA Galaxy

  Nov 2000 - Feb 2012

  Director of Marketing

  Directed integrated marketing plans for flagship franchise of Major League Soccer with focus on consistent messaging to the general and international markets, nurturing strategic relationships, and driving ticket sales, programming and overall team branding. Oversaw media planning/buying and implementation as well as creative production for digital, social media, radio, TV, OHH and print. Managed relationships with advertising partners, vendors and agencies and led team that oversaw social media, digital marketing and broadcasting. Held various positions in event management, account management and sponsorships prior to holding the Director of Marketing post.* Developed and managed marketing campaign for David Beckham's arrival in 2007, generating millions of impressions. * Led marketing and implementation of 2007 rebranding across all media and business platforms.* Re-created website and established social media platforms in alignment with new brand resulting in 280%+ increase in social media impressions in first year, putting the team's Facebook and X/Twitter numbers at the top of MLS.* Re-invented Street Team Program, boosting promotional appearances from 100 to 450+/season resulting in 14,397 new qualified leads and 43% CRM database increase in 2011.* Led integrated marketing effort as key team member for successful launch of Dignity Health Sports Park (formerly The Home Depot Center), 27,000 - seat soccer stadium, 2003. Generated wide-spread marketing buzz, resulting in a first game sell-out.* Key negotiator of Team's broadcast deals with English (KLAC AM570) and Spanish (ESPN Deportes) partners.* Launched and managed Miss LA Galaxy Program that effectively engaged fans via promotional spokes models/brand advocates at games and community/grassroots events.* Managed $1M+ Marketing budget and a staff of four (4) marketing professionals.* Produced record-setting single game attendance records for domestic and international matches. Show less

• 

  The Agency Advertising Group

  Jun 2012 - Apr 2014

  Manager, Marketing and Business Development

  Developed new business leads, managed creative ad campaigns and oversaw development of collateral materials/branding, strategized marketing and advertising initiatives resulting in increased product awareness and recognition in the Southern CA marketplace for various clients (non-profits, car dealerships, music artists). Additional key projects included social media management and content development, lead project and production manager for original programming/live events produced by The Agency Advertising/Production Group. Production Assistant for various clients’ TV commercial shoots, music videos and PSAs.* Established online presence by developing and implementing social media strategy plans for The Agency Advertising/Production Group and its various clients resulting in more than 40% increase in engagement for each individual client.* Served as lead Production Manager for "Pandemonium 8", a boxing and MMA live event held at The Fairplex in Pomona, CA, March 2013. The event drew 3000+ guests.* Assisted with website design and development for various clients including music artists.* Assisted with email campaign development and execution.* Ad Trafficking and Translations (English to Spanish). Show less

• 

  Integrated Marketing and Social Media

  May 2014 - now

  Integrated Marketing and Social Media Consultant

  Develop, strategize and implement integrated marketing and social media campaigns for entertainment, live events, sports, music, film, and luxury brands industries.- Negotiate and buy media placements, increasing brand awareness and revenue in highly competitive markets.- Brand development and management.- Strategic and creative direction for the development of logos, admats, sales and collateral materials.- Social media content development and management.- Publicity designed to sell tickets, increase revenue and brand awareness in highly competitive markets.- Provide expertise in live events marketing, event production and venue marketing operations.- Connector and relationship builder.* Contracted as Spanish - language Spokesperson by "Hot Wheels Ultimate Drive - Thru Experience" to do live shots on Telemundo/KVEA Channel 52 Los Angeles, promoting the event launch at Toyota Arena, Ontario, CA, December 2020.* Consulted local Promoters, up and coming music artists and DJs on best practices to remain relevant in-market through brand image/marketing and activation of social media plans / platforms (Facebook, X/Twitter, Instagram, Twitch, etc.). Social media platforms grew by 30%+ for each individual client. Greater Los Angeles Area, CA, 2023. Show less

• 

  Alliance for Women in Media

  Aug 2014 - Jun 2017

  Director of Social Media

  Served on the Board as Director of Social Media at the Alliance for Women in Media, Southern California Affiliate (AWM SoCal). AWM SoCal is the local affiliate to the Alliance for Women in Media, a national, nonprofit organization which extends membership to qualified professionals in the media and entertainment industries. AWM SoCal's mission is to advance the impact of women in media by educating and acting as a resource to members, the industry and community. AWM SoCal is dedicated to empowering career development and driving positive change for the media and entertainment industries and societal progress. * Directed social media strategy and content development, curated storylines and copy wrote with focuses on database, event attendance and membership growth.* Grew social media platforms by 30% (Facebook, X/Twitter, Linkedin, Instagram, Google+, Meet-Up, YouTube) during tenure. Show less

• 

  ASM Global

  Jul 2016 - Sept 2024

  Marketing Manager, Toyota Arena

  Managed the day-to-day oversight of all branding and event-related marketing, promotions, and advertising functions designed to sell tickets to Toyota Arena, the premiere entertainment and sports venue of the Inland Empire in SoCal. Managed media planning - buying - negotiating, venue’s social media initiatives, database, and digital marketing strategies, as well as campaign budgeting, settlement preparation and publicity designed to sell tickets and boost attendance. In addition, actively participated in the venue's community relations efforts in conjunction with other members of the marketing and sales teams. Lead on-site venue marketing operations manager. Communicator and cross - organizational collaborator.* Developed and implemented effective integrated marketing campaigns specific to concerts, family shows and sporting events boosting attendance and ticket revenue resulting in sell-out shows and events on a consistent basis.* Effectively communicated and promoted events through website, venue assets, sponsorships, promotional partnerships, community efforts, media partners and trade partnerships generating wide-spread marketing buzz resulting in sell-out shows and events.* Key marketing team member in the venue's rebranding/naming rights transition, June 2019. Over one-hundred fifty (150) printing projects were organized and completed in a period of one (1) month.* Wrote and distributed approximately twenty (20) show press releases on an annual basis and organized press conferences.* Managed venue's social media and email marketing agencies of record. Strategized initiatives and ideated content creation. Social media platforms grew by more than 30% during tenure.* Assisted with departmental budgeting, development of annual marketing plan and community donations efforts.* Key Team Member of award winning Marketing Team - "2017 Best Public Relations / Ticketing Campaign" at SMG Marketing Summit. Show less

• 

  Nederlander Concerts

  Jul 2021 - Aug 2021

  Marketing Manager

  Marketing Manager at City National Grove of Anaheim. Primary special project included the development and implementation of marketing initiatives and promotions to help support the successful launch and sell tickets to the experiential show "Beyond Van Gogh, The Immersive Experience". The show run was held at sister-venue, the Anaheim Convention Center in Orange County. In addition, assisted PR Lead with the "Beyond Van Gogh" VIP PreView event.Other key projects included managing various printing vendors to produce interior and exterior signage for the the City National Grove of Anaheim re-opening after covid, as well as provided support to guest services team at the Sad Summer Festival and other live events/concerts. Show less