Ayush Shukla

Experience

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  Trade Kings Group

  Dec 2017 - Jan 2018

  Supply Chain Management

  –Implemented a Delivery schedule for the direct distributors which reduced third party logistics costs by more than 50%–Identified cost saving opportunities in excess of 12000$ per year by optimizing the logistics setup of the company

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  Indian School of Business

  May 2018 - Jul 2018

  Research Assistant

  Mentor:Prof. Milind Sohoni, Department of Operations Management-Developed an Excel program that calculates the value of creating an operational hedge by keeping a flexible production plan-Co-authored a research article on the use of Blockchain in Supply Chains which is now a part of the ISB curriculum

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  Schlumberger

  May 2019 - Jul 2019

  Junior Field Engineer

  Ascertained the use of Top Drive System over Rotary Table System which reduced the operational time by over 15% and underwent field training in extremely harsh weather conditions of around 50°C.

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  Agrii Prince

  Jun 2020 - Jul 2020

  Computer Vision Intern

  Worked with GANs to generate leaf images to address an imbalanced dataset and help improve accuracy of classification

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  Flipkart

  Jul 2020 - Dec 2022

  Manager | Strategy & Growth

  In my role as Manager | Strategy & Growth at Flipkart, I played a pivotal role in driving cross functional initiatives that significantly impacted the company's growth. From scaling up the Flipkart Quick business to launching personalized homepage experiences, my work led to tangible increases in user engagement and order volumes.

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  Xindus

  Dec 2022 - Jan 2024

  Product Manager

  As a Product Manager at Xindus, I developed a web app for D2C/B2C brands, enabling seamless shipment booking and real-time order tracking. I also built a dashboard for brands to monitor shipments and introduced standout features like bulk break service, TaT assurance, and instant export compliance. These innovations helped us gain market share against competitors like DHL and FedEx.

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  Medikabazaar

  Feb 2024 - now

  Product Manager

  Retention and Reactivation (Feb – July 2024):Spearheaded the launch of a CRM product, integrating CleverTap and introducing WhatsApp, push notifications, and email as customer communication channels.Overall CRM started contribution increased to ~8% of overall company revenue by July 2024Reduced customer support tickets by 24% by:Designed and implemented an estimated delivery date feature, keeping customers informed about when their orders would arrive.Improved the order tracking UI/UX to provide customers with a clearer and more intuitive understanding of their order's status.Automating transaction journey messages to keep customers informed about order status updates.Launched a 5% cashback loyalty program, improving retention by 3% while maintaining reward costsunder 1% of GMV through efficient burn managementConversion Funnel Optimization (Aug 2024 – Current):Managed and enhanced the customer-facing platform for healthcare professionals, focused on reducing drop-offs and optimizing the purchase funnel.Delivered an ~11% improvement in conversion rates through strategic initiatives:Implemented personalized homepage widgets tailored to user preferences.Streamlined the buying process with a guest checkout feature and its optimization.Increased urgency with limited-time offers to reduce cart abandonment rate.Working with Digital Marketing on Campaign Optimization Show less