Juli Hermanson, MPH, RDN, CPPM, CPHQ

Experience

• 

  Hennepin County WIC Program

  Jan 1996 - Jan 1997

  Nutritionist

  • Determined eligibility, assessed nutrition needs and provided nutrition education to diverse audience of mothers and families with children to improve quality of food choices.• Developed nutrition education materials for various literacy levels to effectively promote health eating.

• 

  General Mills

  Jan 1999 - Jan 2015

  For eight years I led Nutrition Communications for the General Mills Bell Institute of Health and Nutrition:• Managed up to 6 scientists in health professional communication strategies, generating highly effective and creative communications related to corporate and brand health initiatives.• Devised, implemented & evaluated health professional outreach programs, including social media strategies, reaching over 250,000 health professionals and their patients annually on topics like heart health, bone health, weight management, whole grain, and school nutrition.• Created educational toolkits, webinars, Twitter Town Halls, and accredited CEU programs, with health professionals citing the Bell Institute as the #1 provider of quality nutrition resources among competitors. • Managed external relationships with American Academy of Family Physicians, School Nutrition Association, American Association of Diabetes Educators and Academy of Nutrition and Dietetics, yielding win-win partnerships.• Led strategic trade show planning for professional conferences, with average of 95% of attendees rating the information received to be of value. • Advised public relations department on health and nutrition related media campaigns and served as spokesperson.• Co-authored Betty Crocker's Healthy Heart Cookbook. Show less

  • Communications Manager | Issues Management, Website Communications

    Jan 2014 - Jan 2015

  • Senior Nutrition Scientist

    Jan 1999 - Jan 2014
• 

  Nutrensity LLC

  Jan 2015 - Jan 2017

  President, Owner | Health Marketing, Nutrition Communications and Program Management Consultant

  • Listened to deeply understand client needs and determine best course of action to achieve goals.• Provided creative communication strategies to grow business and drive results for nonprofit, food industry, and corporate wellness clients, on time and within budget.

• 

  Interactive Health

  Jan 2015 - Jan 2016

  Senior Project Strategist

  • Revamped existing portfolio of client communications for workplace wellness (25+ pieces) from enrollment to engagement, which increased business growth and client retention. • Evaluated new business opportunities and facilitated go/no-go decisions with C-suite, streamlining the approval process and accelerating new growth. • Maintained C-suite corporate projects dashboard, propelling senior leadership engagement in accomplishing key milestones. • Created member-focused storytelling campaign on Facebook to encourage wellness screens, which led to increased revenue.• Developed internal newsletter to unite employees nationwide, fostering unity and common sense of purpose among diverse workforce.• Launched new product (fruit and vegetable nutrition challenge) from concept to pilot with 450 participants nationwide, showing an increase in variety and total servings of fruits and vegetables. Show less

• 

  Vizient, Inc

  Jan 2017 - now

  • Led over 90 highly-customized, fast-track sales communication projects annually, demonstrating Vizient's unique benefits in the healthcare industry and how we engage throughout the lifecycle.• Listened carefully to our members' needs to strategically integrate and position individualized solutions.• Collaborated closely with creative, product marketing and copywriters to develop a compelling healthcare executive story. • Coached contractors in Vizient branding, process and project management.• Identified process improvements in workflow, resource management and tools to improve team effectiveness. Show less • Designed national education series for healthcare professionals on cutting-edge topics in quality and patient safety, such as diagnostic error, malnutrition, pressure injuries, joy in the workplace, inclusion and diversity, and much more. • Facilitated national virtual member education networks on patient safety, contributing to team result of 120,000 patient harms avoided and $1.5B in avoided costs over 3 years.• Collaborated with marketing, continuing education and media productions to host online programs that improved member engagement rates and received average of 8.9/10 in satisfaction ratings.Work funded by CMS Partnership for Patients grant for the Hospital Improvement Innovation Network. Show less

  • Senior Director

    Jan 2024 - now

  • Member Education and Learning Director

    Oct 2021 - now

  • Senior Marketing and Communications Manager, Sales Enablement

    May 2020 - Sept 2021

  • Program Director, Performance Improvement

    Jan 2017 - Apr 2020