
Sylvia John
General Manager/Managing Director

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About me
A driven executive with more than 15 years of experience in the travel, tourism, and hospitality industry.
Education

Aston University
-Master of Business Administration - MBA
City of Portsmouth College
-HND Hotel, Catering and Institutional Management
Experience

Chainama Hotel Ltd
Jun 1991 - Mar 1997General Manager/Managing DirectorIn this role I provided leadership to departments and their teams, supporting them to deliver annual sales and revenue budgets. Led and established a strategic plan to provide medium and long term performance goals.Personally involved in maintaining high-quality hotel standards and operating procedures, with a keen focus on offering a unique service offering. Dealt with the planning and coordination of multiple events, through to implementation.Developed an effective hospitality network that supported the growth and establishment of the hotel. Cultivated strong industry relationships to promote services and improve business operations. Established the Sales and Marketing department of Chainama Hotel and contributed to its expansion.Increased efficiency, effectiveness and profitability by managing team productivity, costs and budgets. Show less

Africabound Adventures
Jan 2008 - nowFounding ManagerIn this position, I provide guidance and direction in the start-up of the business by performing extensive research in the travel and tourism industry. I design and establish the business from scratch using management skills. Promote company products and services by maintaining effective interaction with customers and business colleagues at various events, including trade shows, seminars, and workshops. I cultivate positive relationships with key customers, peers, and top executives.Key Contributions:Researched and analysed market trends as well as directed business development activities to secure new revenue streams.Yielded significant increase in revenue of £9020K for an exclusive 14-night safari in Zambia for a couple aged 50+ with Africabound Adventures' first sale.Boosted sales and earned £5669K in revenue for a tailor-made, 11-night safari to South Africa and Zambia for a young professional couple. Show less
Licenses & Certifications

Dan Grade Certificate
Zen-Shin Martial Arts AssociationJun 2017
Master of Business Administration
Aston UniversityJul 1997
Member
Institute of HospitalityOct 1995- View certificate

Child Protection in Sport and Active Leisure
TesSept 2022
Honors & Awards
- Awarded to Sylvia JohnDan Grade Certificate Zen-Shin Shotokan Karate Association Jun 2017 1stDan - Black Belt Martial Arts Certificate in Shotokan KarateAwarded as having shown to be a person of outstanding character, having met all the requirements of high proficiency in prescribed techniques, as a result of a completed examination in accordance with the rules and regulations set forth by the Zen Shin Karate Association.
Languages
- beBemba
- nyNyanja
- enEnglish
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