Robert Heller

Robert Heller

Casino Manager and Director of Marketing

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location of Robert HellerGreater Biloxi Area

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  • Timeline

  • About me

    Job history with a record of "FIRSTS, HIGHEST EARNINGS, MOST PROFITABLE"

  • Education

    • McGeorge School of Law, University of the Pacific

      -
      American/U.S. Law/Legal Studies/Jurisprudence Graduate Study
    • University of Nevada-Reno

      1975 - 1979
      Bachelor of Arts (BA) Education, Music, Literature, Psychology

      Mga Aktibidad at Samahan:University of Nevada Symphony Orchestra, principal clarinet; University of Nevada Concert Band, principal clarinet Completed a double minor in educational psychology and literature. Performed as principal clarinetist in the University Symphony and University Band. Performed with the Reno Symphony Orchestra as associate principal clarinetist. Achieved a 3.9 GPA while employed full time at the MGM Grand Reno.

  • Experience

    • Peppermill Resort Mesquite

      Jan 1987 - Jan 1991
      Casino Manager and Director of Marketing

      800 room resort featuring an 18 hole professional golf course, professional trap, skeet and sporting clays shooting range, 6 Olympic-size swimming pools, putting green-lagoon, 800 slots, 35 table games, keno, poker room, entertainment stage, 350 seat buffet restaurant, gourmet steak house and two coffee shops located 75 miles east of Las Vegas attracting a primary player base from southern California and a strong secondary player base, Sundays through Thursdays, from the city of Las Vegas, itself.In Mesquite, we coined the phrase, "What happens here, stays here", appealing to casino workers throughout Las Vegas. Following a five-year property audit by the Nevada Gaming Commission audit team, Richard Teng, lead auditor for the state, recommended our management team for special recognition for the cleanest audit he had ever performed of a major hotel casino in southern Nevada.Our management team, Bud Likes, Keith Wallace and myself, increased "this time last year" earnings by over 60% each succeeding year for three straight years until the property sold. Mas kaunti

    • Dubuque Casino Belle

      Jan 1991 - Jan 1992
      Managing Director

      First licensed casino riverboat in Iowa. Hired and trained the HR manager, formulated Human Resources policies, systems, forms and functions. Next, set up cashier and vault systems for satellite operations on the vessel seamlessly merging with a land-based control center. Trained the surveillance manager and set up all training for surveillance observers. Streamlined slots and table games systems and operations. Finally, I trained family members of the owner to take over management of boat operations according to preset terms in my work contract. Mas kaunti

    • Casino Magic Corp.

      Jan 1992 - Jan 1994
      Table Games Manager, Director of Development, VP South America

      First table games manager for the most successful casino on the Mississippi Gulf Coast during 1992 - 1993. Highest earnings per square foot of gaming, worldwide, 1993. Top stock on the NASDAQ exchange, 1993, soaring from $5 issue price to $87 the first year.I recruited, trained and hired casino personnel, developed policies, procedures and operations systems and functioned in a compliance role with substantial former experience with gaming regulators in Nevada and Iowa prior to opening in Mississippi.Following unprecedented success in Bay St. Louis, I opened Casino Magic Biloxi as Executive Games Manager overseeing both casino operations. I later joined the development team as Director, expanding company operations to Europe at Casino Magic Porto Carras, Greece, and to South America at Casino Magic Neuquen, Argentina. Mas kaunti

    • Foxwoods

      Jan 1992 - Jan 1992
      Floor
    • Casino Magic Neuquen S.A.

      Jan 1994 - Jan 1997
      General Manager and C.O.O.

      Vice President South America for the parent company, Casino Magic Corp.; President of the Argentina subsidiary company, Casino Magic Neuquen, S.A.First American public company- owned casinos in South America located in the cities of Neuquen and San Martin de los Andes. Achieved over 50% EBITDA, returned full costs of development in the first two years of operations, tripled the original work force, earnings soared with highest customer counts out of 72 casinos in the country and relocated the sister casino in the Andes mountains to city center to become a major tourist destination. Patricio Perkins, former GM for Oppenheimer investment bank in Buenos Aires, credited our business practices for making substantial positive contributions to the economy and culture in the Patagonia Region of Argentina. Mas kaunti

    • Gold Strike Resort

      Jan 1997 - Jan 1999
      Casino Manager

      Recruited by Mike Ensign, COO of Mandalay Bay Resorts, Inc. to return to the U.S. to rebuild the lost player base of an unsuccessful Circus Circus casino in northern Mississippi. I took this property from the bottom, ninth, position in earnings per gaming position within the local market area to a new position at the top of the competition with the highest earnings per unit after just 18 months. This was the showcase property to set the new company identity in advance of the opening of Mandalay Bay Resort, Las Vegas. Company stock price shares doubled due to this property establishing the new trend others would later follow. Mas kaunti

    • Trilenium Casino, Buenos Aires

      Jan 1999 - Jan 2002
      General Manager (Gerente General)

      Largest casino resort in South America at 200,000 square feet on three levels featuring 1,750 slots with high limit slot room, 84 table games, stage and show room, Stefano's gourmet restaurant with attached wine bar, 250 seat buffet restaurant, fast food court with four exceptional food outlets, enclosed cantina bar with satellite electronic roulettes, multiple casino bars, gift shop and player's club all situated within a large sports venue with outdoor arena seating and amusement rides bordering the famous canals of Tigre. Mas kaunti

    • Boldt, S.A.

      Jan 1999 - Jan 2002
      Director of Casinos

      Corporate Director for casinos located throughout Buenos Aires Province, including Trilenium. A major public company on the Argentine Bolsa, Boldt operates 70% of Argentina lotteries plus multiple facilities that include Casino Central in the beach resort of Mar del Plata.

    • Grand Hotel & Casino Iguazu

      Jan 1999 - Jan 2001
      President and General Manager

      Recognized as one of the premier 100 small hotels worldwide, recruited to return to South America to manage this spectacular facility as a satellite operation to Trilenium Casino Buenos Aires, then under construction

    • Casino Solutions: Short Term Contracts

      Jan 2014 - now
      President and CEO

      Active or confidential assessments:**Startups, Turnarounds, Design and Floor Plan Assessments, Efficacy of Marketing Image, Market Positioning, Management or Supervisor Training, Staff Assessments,Business Plans, Marketing PlansInternal Control Systems compatible with minimum standards jurisdictions as well as any New Jersey regulatory modelAudit Systems compatible with each regulatory modelTraining Manuals: Craps, Blackjack, Baccarat, RouletteProcedure ManualsShort term contracts onlyMy Startups: HIGHEST ROI, MOST POPULAR, BEST KNOWN Buenos Aires: opened the largest and most successful casino resort in South America, Trilenium in Tigre Patagonia: opened the first privatized and quickly the busiest American casinos in Patagonia, Casino Magic Mississippi Gulf Coast: opened the most profitable casino in the world “per square foot of gaming”, 1993 o #1 NASDAQ stock propelled by casino earnings, calendar year 1993 ($5 to $87) Iowa: Managing Director for the first licensed casino riverboat in the United States, Dubuque Casino Belle, full debt retired after the first year My Turnarounds: All #1 Montevideo: Carrasco Casino, Conde Nast travel magazine’s “top new destination resort”, April, 2014 issue Iguazu Falls, Argentina: featured, “top 100 best small hotels”, world-wide, Grand Hotel Iguazu Northern Mississippi: Gold Strike Resort, #1 Tunica resort, rebranded the company image for Mandalay Bay  Peppermill Mesquite: Vegas’ #1 playground, “What happens here stays here”, started there! Mas kaunti

    • Carrasco Casino Resort Montevideo

      Jan 2014 - Jan 2014
      Managing Director and COO

      Spectacular Casino Resort and architectural Icon in Montevideo, Capital city of Uruguay. Featured as one of the top ten new travel destinations in April 2014 Conde Nast travel magazine. Featured in W.E.B. Griffin "Honor Bound" book series.

  • Licenses & Certifications

    • Key Gaming Employee Class A License, State of New Jersey

      1981
    • Key Gaming Employee License, State of Nevada

      1977
    • Key Gaming Employee: Sportsbook Manager License, State of Nevada

      1988
    • Key Gaming Employee License, State of New Hampshire

      New Hampshire Pari-Mutuel Gaming Commission
      Jan 2007
    • Key Gaming Employee, State of New Hampshire

      New Hampshire Pari-Mutuel Commission
      Jan 2006
    • Key Gaming Employee License, State of Mississippi

      Mississippi Gaming Commission
      Jan 2003
    • Key Gaming Employee License, State of Iowa

      Iowa Racing and Gaming Commission
      Jan 1991
    • Key Gaming Employee License, State of Mississippi

      Mississippi Gaming Commission
      Jan 1988
  • Honors & Awards

    • Awarded to Robert Heller
      Guest Panelist and Speaker IGWB Gaming Congress, Las Vegas Sep 2001 Repeat guest seminar panelist and speaker, "How to Succeed in the Gaming Business in South America"
    • Awarded to Robert Heller
      Guest Panelist and Speaker IGWB Gaming Congress, Las Vegas Sep 2000 Guest seminar panelist and speaker, "How to Succeed in the Gaming Business in South America"
    • Awarded to Robert Heller
      General Manager Casino Magic Neuquen 1995 First American public company casinos in Argentina to win a government privatization, honored by Patricio Perkins, General Manager for Oppenheimer Investment Bank, Buenos Aires and former President of Hughes Tool Co., South America, for making substantial and lasting cultural changes within the Patagonian tourist market by tripling the work force, building the tourist market to the region and empowering women as both managers and accepted members of the late night work force
    • Awarded to Robert Heller
      Table Games Manager Casino Magic Corp. 1993 Highest performing stock on the NASDAQ exchange during 1993; highest casino earnings per square foot of gaming, worldwide, 1993
    • Awarded to Robert Heller
      Guest Speaker IGWB First Riverboat Congress, St. Louis Jun 1991 Guest speaker, "How to Succeed in Riverboat Gaming"
    • Awarded to Robert Heller
      Casino Manager Peppermill Resort Casino, Mesquite, NV 1990 Richard Teng, Chief Auditor for the Nevada Gaming Commission audit team, recommended our management team for state recognition after determining the month long, five-year financial audit he and his team performed ranked as the cleanest and most transparent audit he or his team had ever performed