Jose Bonilla

Experience

• 

  Toro Network

  Oct 2015 - Dec 2015

  Production Assistant

  I assisted in the production of TV commercials and was assigned a special production project which I managed from beginning to end.

• 

  Finca San Ignacio

  Dec 2016 - Jan 2020

  Marketing Manager

  Established the brand's initial social media presence and primarily nurtured its organic growth.Orchestrated a highly effective rebranding campaign that successfully engaged a previously untapped, younger demographic.Formulated inbound strategies encompassing SEO, content marketing, and keyword targeting.Contributed to the planning of events, ensuring their success with attendance exceeding 100 participants.

• 

  HungerSwipe

  Oct 2020 - Aug 2021

  Marketing Intern

  - Market research to identify target audience preferences, and launch strategy.- Developed and designed branding for Hungerswipe.- Assisted in designing user experience (UX) and user interface (UI)

• 

  DAC - Digital Advertising Company

  Apr 2021 - Dec 2023

  • Designed and executed multi-channel marketing strategies for PepsiCo brands, Black & Decker, Nature's Miracle, and Remington• Led 2 teams totaling 6 team members• Created successful launch strategy for Nature's Miracle's reentry into the LATAM region; over 3K leads in the first 4 months with a $1.00 CPL • Designed in-app and digital acquisition strategy for "Hugo" in the Central American region, which was later acquired by Delivery Hero for $150M• Led Latin American digital and social media strategies for Black Decker, Remington, Tetra, Furminator, etc.• Collaborated in the execution of a special project with an Arizona Based Super PAC

  • Marketing Coordinator

    Apr 2022 - Dec 2023

  • Growth Hacker

    Apr 2021 - Apr 2022
• 

  Yango

  Dec 2023 - Aug 2024

  Marketing Manager

  • Weekly workload which included performance channel analysis, multi-channel media purchasing and planning, branding and social media strategy• Grew Weekly Gross Merchandise Value by 3x and Weekly trips by 4x• Optimized acquisition. CTR install-conversion: 16.6% to 35.1%. Weekly Newbies from 1.5k to 4.5k• Spearheaded brand re-launch and grew the local market by reworking and collaborating with the social media strategy, and performance channels stakeholder. Stablish local influencer marketing program, Increase brand awareness by 14pp Show less

• 

  SMU Cox School of Business

  Aug 2024 - now

  Peer Tutor

  Peer tutoring @ Cox Business School for:- BUSE 6202: Managerial Economics- MKTG 6201: Marketing Management- STRA 6201: Strategic Management

• 

  Southern Methodist University

  Jan 2025 - now

  Social Media Graduate Assistant

  Student Employee - Assisting SMU's Marketing Department with designing social media and digital strategy.