Matt Caissie, MBA

Experience

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  New Brunswick Innovation Foundation

  Jan 2005 - Jan 2007

  Business Development Officer » Venture Capital Investing ◆ Business Development ◆ Product Launch

  The New Brunswick Innovation Foundation (NBIF) is an independent, not-for-profit corporation that operates a venture capital fund for early stage companies. In 2015, the NBIF was ranked the third most active venture capital fund in its category by the Canadian Venture Capital & Private Equity Association. Launched and managed a pre-seed stage venture capital fund including business case analysis, basic due diligence and risk assessments. Created an online resource center for entrepreneurs that included a business plan model, a guide for pitching to venture capitalists and a guide to equity investing. Developed and launched one of the largest business plan competitions in North America including branding, advertising, sponsorship and media relations.Led the investment in Radian6 (acquired by SalesForce.com) resulting in the largest financial return in the portfolio to date (28 times investment) Show less

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  Atlantic Lottery Corporation

  Jan 2008 - Jan 2011

  Assistant Brand Manager » Branding Initiatives ◆ Agency Management ◆ Market Research

  Atlantic Lottery manages lotteries for the 4 Atlantic provinces. It is considered to be one of North America's leading lotteries being the first to offer online gaming.Focused largely on new product launches. Participated in market research project management, gained exposure to TV spot production and developed strategies for bringing the Pro-Line into the mobile space. Developed and launched a mobile campaign for the Lottery's first mobile App for iPhones. Also built annual plans and managed agencies. * Also worked as a Financial Analyst (for 18mos) focused on creating financial models for new product launches and business case development. Conducted performance management reviews and built a forecasting model to predict product life cycles. Show less

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  Lounsbury Group of Companies

  Jan 2011 - Jan 2013

  Corporate Marketing Manager » Annual Planning & Execution ◆ Budget Management ◆ Media Buying

  With over 600 employees and $350 million in sales, Lounsbury Group operates a chain of furniture stores and 10 major automotive franchises in New Brunswick.Led and executed marketing strategies for the Group. Owned budgets and annual plans that utilized traditional and online media. Numerous online and offline lead generating campaigns. Oversaw website redesigns and user experience enhancements. Executed media buys and managed outsourced creative development teams across Canada and the U.S. Developed many campaigns that delivered double digit growth and out performed respective industries. Show less

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  Sun Life Financial

  Jan 2013 - Jan 2014

  Senior Marketing Manager » Product Launches ◆ Sales Tools Development ◆ Go to Market Strategy

  The Individual division of Sun Life manages insurance and wealth sales through contracted Sun Life advisors and third party resellers.Successfully developed and launched national go to market strategy for the largest individual, health product launch in 7 years. Considerable online and mobile content development and internal website redesign work. Regularly managed a team of 3-5 dedicated resources.Launch of health insurance product was regarded as one of the best by senior management. Show less

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  Henry's

  Jan 2014 - Jan 2015

  Marketing Manager » Customer Experience ◆ Visual Identity ◆ Project Management ◆ Branding

  Henry's Photography is Canada's oldest photography retailer. They own and operate 30 retail stores from Winnipeg to St. John's. Led marketing and merchandising strategies, including vendor negotiations, for 30 stores and managed corporate sponsorships. Also created customer experience events for all stores and launched private label products. Developed and managed a major visual update in stores based on customer insights. Greatest accomplishment was developing and implement a project management system for the creative team. Show less

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  Consultant / Freelance

  Jan 2015 - Jan 2015

  Marketing Director / Manager » Start ups ◆ Brand Building ◆ Launches ◆ Lead Generation

  I am currently seeking opportunities where I can utilize my diverse background across online and traditional media to bring great technologies to market.Acting as an advisor to various startup technology companies. Have developed launch plans and assisted with VC pitches.Personal skills development through various online courses and in-person training events with the Toronto Startup community - TechTO, Startup Grind, Internet Marketers Meetup, Product Hunt TO, Startup Open House, etc. Show less

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  ZEITDICE Inc.

  Jan 2016 - Jan 2017

  VP Sales and Marketing
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  Airbnb Uncovered

  Oct 2020 - now

  Founder

  Airbnb Uncovered helps growing and new Airbnb hosts work less and earn more by implementing our proven strategies. As experts in STR we teach and coach on: •Search ranking improvement•Systems and automation•Pricing •Growth strategies•Direct booking websitesWe have proudly helped over 600 hosts from around the world attract the best guests, implement proven hosting systems and increase profitability in their growing STR businesses.

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  Airbnb

  Mar 2022 - now

  • Well over 7 figures in revenue on Airbnb• Hosted 3500 guests and counting• 31-time Super host (as of Mar 2023)• One of the first PLUS category of hosts globally• Professional co-host• Led new host workshop on behalf of Airbnb We help onboard new Airbnb hosts on behalf of Airbnb (paid contract - not direct employment with Airbnb)

  • Airbnb Super host

    May 2015 - now

  • Official Airbnb Ambassador

    Mar 2022 - now