
Sara Sohrabi
Photographer

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About me
Product Designer & Researcher
Education

OCAD University
2017 - 2022Bachelor's degree Industrial and Product Design
Experience

Chidaneh
Sept 2015 - Jul 2016Photographer
Manzel Magazine
Feb 2016 - Jul 2016Photographer
Massimo Dutti
Feb 2018 - Nov 2019Fashion Advisor
Tutify
Dec 2019 - Jan 2021UX/UI Designer• Engaged in intricate dialogue with product managers to metamorphose project prerequisites and corporate visions into sophisticated user interfaces.• Collaborated synergistically with colleagues to deliver premium features harmonizing with strategic business directives.• Pioneered the development of application UIs through the utilization of avant-garde frontend technologies, steadfastly adhering to Agile planning methodologies to craft tailored solutions that resonate with customer exigencies. Show less

CoCo
Dec 2019 - May 2020UX/UI Designer• Interfaced with product managers to transmute project requisites and corporate aims into refined user interfaces. • Teamed up with peers to furnish high-value features aligning with business imperatives. • Engineered application UIs employing cutting-edge frontend technologies, adhering to Agile planning principles for bespoke solutions catering to customer demands. • Orchestrated UI design within frontend web frameworks, capitalizing on inherent templates and tools to streamline development timelines. Show less

Interior Nation
Jan 2021 - Mar 2022Project Manager• Led cross-functional teams in the successful planning, execution, and delivery of projects.• Oversaw project timelines, budgets, and resources to ensure on-time and within-budget delivery, resulting in 90% increase in project efficiency.• Facilitated effective communication and collaboration among team members, stakeholders, and clients to align project objectives with business goals.• Identified and mitigated project risks through proactive risk management strategies, minimizing project delays and budget overruns.• Cultivated strong client relationships through regular communication and a commitment to delivering high-quality, customer-focused solutions. Show less

Utradea
Mar 2022 - Jul 2022User Experience Researcher• Compiled insightful research reports by analyzing user sessions data utilizing LogRocket.• Devised design solutions integrating constructive feedback to enhance visitor engagement on the website.

Savvii Group Inc.
Jul 2022 - Mar 2023Product DesignerManaged the comprehensive design process for the customer banking application, overseeing it from conceptualization to implementation through iterative refinement, with a focus on enhancing features like payments and invoicing. Engaged in cross-functional collaboration to align the application with the requirements of business stakeholders. Conducted rigorous usability testing to validate the solutions, achieving a user satisfaction rate exceeding 80%.

Freelance
Apr 2023 - nowFreelance Designer• As a freelance product designer, I collaborate with clients to bring their visions to life through innovative and user-centric design solutions.• Specializing in web applications, mobile apps, consumer electronic, I work closely with clients to understand their unique needs and goals, delivering tailored design solutions that exceed expectations.• From concept ideation to prototyping and final delivery, I guide clients through every step of the design process, ensuring transparency, communication, and a seamless experience.• Leveraging my expertise in user research, interaction design, and visual aesthetics, I create intuitive and engaging user interfaces that enhance the overall user experience and drive business success.• With a commitment to quality and attention to detail, I strive to deliver designs that not only meet the functional requirements but also captivate and delight users. Show less

Evolo.ai
Nov 2023 - nowProduct Designer• Designed and maintained a comprehensive design system to ensure consistency and scalability across the evolo.ai platform, optimizing the user experience and accelerating development cycles.• Leveraged industry best practices and emerging design trends to push the boundaries of design innovation, positioning evolo.ai as a leader in the marketing technology space.• Championed user-centric design principles and advocated for the importance of design in driving product success within the organization.• Contributed to the evolution of brand identity and visual language, reinforcing its positioning as a forward-thinking and customer-focused company. Show less
Licenses & Certifications

Master Figma app to get a job in UI Design, User Interface, User Experience design, Web Design & UX design
UdemyFeb 2023
Ethical Conduct for Research Involving Humans Course on Research Ethics (TCPS 2: CORE)
Government of CanadaOct 2020
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