Ash Kellerman

Experience

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  Riverdale Fibre Mill

  Jan 2011 - Jan 2012

  Webmaster

  Here I was in charge of the online presence that included eCommerce and Online marketing. I also helped around the Mill from time to time with some of the dirty jobs. I was the go to guy that helped the business grow online and anything technical.Key Responsibilities:Generated top Google/Bing ranks for competitive key phrases.Created go-to-market strategies and managed marketing launches for new productsMaintained company website and content.Created monthly e-newsletter that was sent to customer email distribution list. Show less

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  Sole Proprietorship

  Jan 2011 - Jan 2016

  Professional Freelancer

  Since 2011 I've done my fair share of freelance work with clients all over the globe. I've worked with many hair salons, skateboarding companies and coffee shops. The list could go on. I've done a wide range of work, here are a few examples things I've done.Key Responsibilities:Game design & developmentWeb design & developmentGraphic designSoftware developmentAndroid/iOS design & developmentMarketingSocial networking strategiesVideography

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  Moviko

  Mar 2016 - Sept 2017

  Director / Founder

  At Moviko I was a full stack developer and director. My role was to put the code with the design and carry out general business. I learnt a lot from Moviko especially the value of running a successful business.Key Responsibilities:Social media and marketing managementWriting forecasting and targetsManaging company accounts via MYOBImplement design into development (Frontend)Write efficient code for websites / applicationsDeveloped strong customer base of new and existing clients by maintaining customer satisfaction and qualityAssisted in the monitoring and reporting on website traffic and performanceImplemented payment gatewaysEnsuring security of web applicationsTroubleshooted issues affecting production, stage, and development environments as requested Show less

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  Vision College NZ

  Jan 2017 - Jul 2017

  Web Design & Development Tutor

  After I finished my degree at Vision College I was asked to take over the class as I was helping throughout my years of study. I took on the role and loved the experience. I displayed good time management and planning skills that I use more and more today.Key Responsibilities:Planning lessons in advanceManaging classes of 20 plus studentsWriting different learning strategies for studentsReporting to the Head of SchoolDaily teaching and researchAssisted in writing a NZQA qualified course curriculums Show less

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  NetValue Ltd

  Jun 2018 - Aug 2019

  SEO Specialist & Developer

  My role at NetValue gave me the opportunity to explore multiple mediums within the web industry. I'm in charge of all our SEO and marketing clients. Due to my past experience, I also help out with our project coordination within our team. I have implemented many solutions to help automate our internal processes to be more efficient. Because NetValue has been around for a while, I've worked with many frameworks and systems that have gained me great knowledge.Key Responsibilities:Maintaining customer satisfaction and quality with existing clientsWrite efficient code for websites/applicationsIn charge of SEO (monitoring and reporting on website traffic and performance)Marketing managementIntegration & backend development (Backend)Implementing payment gateways such as Payment Express and StripeImplementing design into development (Frontend)Assist with web support/project coordination (setup/assign/track jobs/ JIRA management and workflows)Overview project Budgets and making sure developers stick within the given range Show less

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  MEA

  Aug 2019 - Feb 2022

  During my tenure at MEA Mobile, I contributed to two major projects: an agricultural data processor that leveraged machine learning algorithms to analyze lab sample data and generate actionable insights and recommendations for farmers, and a large-scale photo printing platform that connected users to various printing retailers, integrating complex printing specifications and multiple retailer APIs. As the company grew, I transitioned into a leadership role where I managed the backend API team. In this capacity, I oversaw the development and maintenance of backend APIs, ensuring their efficiency, scalability, and alignment with project objectives. I worked closely with team leads from the Android and iOS teams to ensure they had the necessary API specifications to complete their work, with the API development running approximately two sprints ahead of mobile feature development. This role allowed me to further develop my leadership and technical skills while contributing significantly to the success of our projects. Show less

  • Engineering Team Lead

    May 2021 - Feb 2022

  • Developer

    Aug 2019 - Jun 2021
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  CWC Digital

  Jan 2021 - Sept 2024

  Owner

  CWC Digital serves as my personal project incubator, where I develop and evaluate minimum viable products (MVPs) across various markets. These endeavors, while modest in scale, contribute to my financial goals, including achieving a mortgage-free status.

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  Mindful

  Jan 2022 - Dec 2022

  Senior Software Engineer

  [Update: Mindful was acquired by Medallia]Mindful is a platform that provides customer experience solutions and technology for holding calls in enterprises. It is designed to deeply integrate with existing technologies within days, allowing enterprises to transform their customer experience quickly and efficiently. Mindful's solutions aim to make it easier for customers to get answers, empower employees, and enhance the efficiency of brands.

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  Medallia

  Feb 2022 - now

  Lead Software Engineer

  After Medallia acquired Mindful was retained as an full time employee.As an Engineer at Medallia, I worked on a Survey tool that specialises in capturing real-time, actionable customer feedback. It seamlessly integrates with CCaaS like Genesys Cloud to empower businesses with immediate insights into customer satisfaction and experience. - Designing and implementing advanced features on the backend for customer facing APIs & internal tools / extensions.- Leading technical discussions and decisions to drive forward project objectives.- Collaborating closely with project managers, QA, and SOC teams to ensure seamless application functionality with high quality and security in mind.- Mentoring junior developers, managing external vendors/contractors fostering a culture of continuous learning and excellence. Show less