Ralph Granchelli

Experience

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  Teledyne Philbrick

  Jan 1974 - Jan 1979

  Co-Op Engineering

  Des engineering tech,Prototyped, constructed,debugged and characterized a wide variety of analog and mixed signal productsand constructed the test fixtures for them. Hand laser trimmed engineering prototype high resolution dacs.Performed band gap characterization for Bob Pease, Handled the burn in,testing of and trimming of the DAC's for the BAC Concorde SST fly by wire aileron control using a Quantrad Xenon laser.On an Engineering pre-production basis.

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  Intech Advanced Analog, (Now International Rectifier)

  Jan 1979 - Jan 1981

  Sales & Applications Engineer

  Generated and produced all data sheets and corporate data book, press releases and advertising. Providedcustomer applications support.Handled Northern California direct sales territory.Provided world widesupport for Reps, Distis and RSM's.Quoted custom and standard products.

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  Micro Power Systems, Now Exar

  Jan 1982 - Jan 1982

  Area Sales Manager

  Supported regional sales managers and major customers on a nationwide basis

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  Teledyne Semiconductor

  Jan 1982 - Jan 1983

  Western Regional Sales manager

  Managed all sales activities in the Western 11 states.

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  Teledyne Semiconductor,( Now Microchip)

  Jan 1983 - Jan 1985

  National Sales Manager

  Managed all sales activities in the USA. Signed on Marshall and Avnet as national distributors. Reporting to me were the Regional Sales managers and customer service organization.Re-tuned the sales organization as we transitioned from being a manufacturer of discrete components to a manufacturer of data conversion products.

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  Elantec Semiconductor

  Jan 1985 - Jan 1995

  Focused on transitioning the company market focus from a military products supplier to a supplier of commercial products targeting fast growth markets.Responsible for strategic direction, market selection, product definition, sales growth.Reporting to me were the world wide sales organization, customer service, applications engineering, marketing communications, product line managers, and the sample support group. Joined the company at near zero sales, post start up.Managed the worldwide sales force and customer service organization. Significantly expanded the sales organization. Opened regional sales offices worldwide. Penetrated strategic customers on a worldwide basis.Signed on numerous National, International & Regional distributors.Assisted in raising venture capital.Assisted recruiting Sequoia Capital as well as many other venture firms.

  • Vice President of Marketing & WW Sales

    Jan 1990 - Jan 1995

  • Vice President of World Wide Sales

    Jan 1985 - Jan 1990
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  Elantec Semiconductor,(Now Renesas)

  Jan 1995 - Jan 2001

  Vice President of Marketing

  I was responsible for the entire scope of marketing at Elantec. This included strategic marketing (which includes product line management), marketing communications, applications engineering. ,and tactical marketing. I had direct responsibility for aligning the company’s product strategy to the market, with a constant eye on profitability. It was also my responsibility to ensure that product development resources were properly allocated based on market priorities. IPO road show presenter.Frequent presenter at AEA and H&Q technology conferences.Investor relations quarterly conference call support. I served on the key leadership team within the organization and was the primary driver within this highly successful and well-regarded organization. My group drove the optimum competitive mix of products, and we worked very closely with the engineering team to execute the product planning process. Success in this capacity was judged, ultimately, by the success and competitiveness of Elantec’s products, as well as their profitability. Which during my tenure was legendary in the industry as was our market cap. Introduced numerous industry firsts. First monolithic current feedback amplifier, Integrated DC:DC converter for CPU power, DSL Cpe,Provider edge local loop Line driver, monolithic ,CDrw/DVDrw laser driver etc Show less

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  RG

  Jan 2002 - now

  Specialist