Lea Pachta

Experience

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  Raiffeisen Informatik

  Aug 2003 - Aug 2003

  Product Management Intern
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  TUI

  Aug 2005 - Jan 2006

  Internet Intern
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  EvoBus

  Apr 2006 - Jun 2006

  Purchasing Intern
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  Ketchum

  Dec 2008 - Dec 2008

  Healthcare PR Intern
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  Cancer Research UK

  Jan 2009 - Apr 2009

  Trade Marketing and Communications Intern
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  FBT Media

  May 2009 - May 2010

  Online Marketing Executive

  • Writing online content (achieved a 55% increase in organic traffic to 50k unique visitors and increased dwell time by 60%, regularly featured on Reuters UK)• Creating and sending out e-newsletters with business advice for small to medium-sized enterprises (SMEs) • Managing video production team, writing scripts for interviews • Event Management (e.g. SME conference and SME event at the House of Lords)

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  LinkResearchTools (LRT)

  Nov 2010 - Apr 2011

  Internet Marketing Assistant

  • Personalized Search Engine Optimisation (SEO) projects for various clients • Link Building (Backlinks using Persona SEO and Link Pyramids)• Competitive Analysis and Online Reputation Management

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  Philips

  Apr 2011 - Apr 2012

  Junior Marketing Manager

  • Assisting Regional Marketing Managers with various projects (e.g. promotions, case studies) • Responsible for producing SEO-optimised website and blog content • Creating and adapting print and online materials in InDesign and Photoshop (e.g. posters) • Managing social media (LinkedIn, Xing, Twitter and Facebook) • Managing global front and backend Marketing budget sheets

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  Philips Dictation | Speech Processing Solutions

  Apr 2012 - now

  • Responsible for the development, planning and execution of new marketing strategies inclose collaboration with the Product Management and Regional Sales Teams• Coordinating third party activities with external agencies and managing tight deadlines(e.g. creating new brochures, leaflets, product videos, photoshootings, point of sale materials)• Creating compelling content for our newsletters, white papers, landing pages, presentations, as well as SEO-friendly website content and blog articles• Planning and managing the global Marketing budget• Analysing KPls and measuring success of projects; creating progress reports• Managing our international Amazon Advertising (setting up campaigns and measuring success) Show less

  • Senior Marketing Manager

    Aug 2016 - now

  • Marketing Manager

    Apr 2012 - Aug 2016
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  Urologewien.com

  Jan 2021 - now

  Marketing Consultant

  • Marketing and lead generation strategy • New corporate branding identity (logo, colours, icons) • Creation of Marketing materials (business cards, letter head, building sign)• Website setup and content development (including photography) • SEO and SEM strategy -> SERP 1 achieved after 3 months for most relevant keywords