
Shrikant Govindu

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About me
Data, Engineering, Relationship management & beyond
Education

Illinois Institute of Technology
2016 - 2017PGP Business Analytics Business Analytics
IBS Hyderabad
2010 - 2012Master of Business Administration (MBA) Accounting and Finance, Corporate Finance
Sri Sathya Sai Institute of Higher Learning
2006 - 2009B.Com(hons) Accounting and Finance
Experience

Tata Motors
Nov 2012 - Sept 2017--Involve in Insight generation, Predictive Analytics, Business Strategy, Consultative selling, Business analysis in advanced analytics space--Well Adept at multiple stakeholder management and project management methodologies--Collaborated and coordinated directly with the development team and delivered required analytical reports within project timelines without impact on cost / budget
Sr. Business Analyst, Customer Experience
Oct 2015 - Sept 2017Business Analyst, Advanced Analytics
Mar 2014 - Sept 2015Functional Consultant, Analytics Delivery
Nov 2012 - Feb 2014

Hilton Grand Vacations
Oct 2016 - Feb 2017Project Intern--Predominantly involved in applying advanced Machine Learning Algorithms to solve Hilton's Grand Vacations problem statement / requirement--Developed Sales Propensity Model for HGV's Japanese Timeshare customers using techniques like Logistic Regression, Rank ordering, Decision Tree techniques like CART, Random forest etc--Provided suggestions and recommendations to capture data which can be useful for further analysis

Moneris
Jan 2018 - Feb 2019• Providing technical leadership across a broad range of data analysis functions• With extensive use of structured query language (SQL) and Tableau, I was responsible for data modelling, dashboard design, data storytelling, data quality and profiling• Worked as a Consultant to provide value for internal partners by building data models, dashboards and value-added insights• Accountable for evaluating existing processes and providing guidance and recommendations to enhance look and feel of data analytics• Designed, developed, manipulated, and maintained financial reporting systems; interpreted data that influence and drive decisions Show less
Business Data Analyst, Corporate Data Analytics, Finance
Aug 2018 - Feb 2019Reporting Analyst, Insights and Analytics
Jan 2018 - Jul 2018

Rogers Communications
Mar 2019 - Mar 2021Senior Analyst, Analytics Solutions, Campaign Management• Accountable for the measurement, analysis and reporting on marketing strategies, programs, campaigns and demand creation activities against business goals and marketing priorities - worked on building Contact Strategy architecture- Was a part of one record per customer across several identifiers• Partner with modelling team consisting of data scientists and solve complex business problems related to retention and churn• Collaborating with Business teams and Data Analytics leaders to drive attribution analyses, predictive analytics, hypothesis-driven testing (e.g., A/B Testing) to measure the performance of marketing programs, campaign products and channels against an integrated customer experience• Track and build data storyboards around response rates and ROI on marketing programs Show less

Bell
Mar 2021 - Sept 2021Senior Business Intelligence Consultant
Adobe
Sept 2021 - nowSenior Solutions Architect, Customer Engineering, Adobe Experience Platform
Dec 2023 - nowSenior Technical Account Manager, Adobe Cloud Platform
Sept 2021 - Dec 2023
Licenses & Certifications
- View certificate

Adobe Certified Expert – Adobe Real-Time CDP
AdobeSept 2022 - View certificate

Adobe Certified Expert - Adobe Customer Journey Analytics Developer
AdobeOct 2023 - View certificate

Adobe Certified Expert - Adobe Journey Optimizer Developer
AdobeDec 2023 - View certificate

Adobe Certified Professional - Adobe Real-Time CDP Business Practitioner
AdobeAug 2022
Languages
- hiHindi
- enEnglish
- teTelugu
- orOriya
- beBengali
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