Mehak B.

Experience

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  HDFC Life

  Jul 2022 - Nov 2023

  Associate Manager

  -Responsible for end-to-end implementation of digital automation projects for digital touchpoints, enhancing operational efficiency using AI. -Collaborated with vendors and stakeholders to identify, automate, and implemented process improvements. - Executed promotional SMS and Email campaigns across various digital channels with ~40% open rates through personalization.- Responsible for daily data reporting through dashboards of customer interactions details of customer service touch points presented in Management Business Report.- Working knowledge of project development life cycle, POC, GAP and impact analysis, creating scope documents, UAT, post production issue handling.- Creating new wireframes to showcase the required UI/UX on digital touch points.- Creating PO and submitting vendor invoices through SAP ERP and handling department budgeting.- Identifying and deploying new projects related to digital / automation to ease customer experience through API integrations.- Working in close coordination with tech teams for query resolution and timely delivery of projects.- Monitoring progress of projects through daily standup calls, publishing trackers.- Coordination with Infosec team for running security tests and getting final sign off in case of any external API is used for integration. Show less

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  Amaterasu Lifesciences LLP

  May 2024 - Jul 2024

  Social Media Marketing Intern

  - Executed social media marketing campaigns, creating and scheduling content,managing ads, and utilizing tools such as Meta Business Suite (for Facebook and Instagram posts and stories) and Wati.io (for WhatsApp Push Notifications).- Optimized website and content for search engines through keyword research,on-page/off-page SEO, and UI improvements to drive organic traffic.- Conducted market research with 600+ personal care products and created reference decks to support new productdevelopment and product diversification strategies. Show less

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  Nykaa

  Dec 2024 - now

  Operations Executive