Nicole Toetenel

Experience

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  Spar Holding Netherlands

  Jul 2013 - Sept 2018

  Team Leader

  - Effectively managing a team of 6 to 8 employees, responsible for meeting daily and weekly objectives;- Communicating and engaging with customers, catering to demands and needs.

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  Erasmus Education

  Nov 2016 - Nov 2017

  StudentDocent Wiskunde, M&O, Economie

  - Supporting the educational progress of students regarding various secondary school subjects;- Full responsibility regarding planning, preparing and presenting lessons in math, management & organisation and economics.

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  STAR Study Association Rotterdam School of Management

  Oct 2017 - Oct 2018

  Consultant, Team Leader - Erasmus Consultancy Project Indonesia

  - Spending upwards of 20 hours per week on the acquisition of new clients and relevant projects;- Delivering a market-entry strategy and distributor analysis for a Dutch beer brewer to achieve sustainable market entry in Indonesia;- Working full-time in Jakarta, meeting with relevant stakeholders.

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  STAR Study Association Rotterdam School of Management

  Jan 2019 - Aug 2021

  Advisory Board Member - STAR Erasmus Consulting

  - Developing a new brand positioning strategy and long-term client relations;- Advising the new board on strategic and operational implementations;- Offering 1-on-1 support to current board member through careful listening, sharing insights and constructive feedback.

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  Coca-Cola European Partners

  Jul 2019 - Jan 2020

  Brand & Portfolio Management Trainee

  - Assisting the development of commercial brand and innovation plans for Coke Signature Mixers, Coke Energy, Royal Bliss, Fernandes, Capri-sun;- Monitoring market trends, analysing consumer insights and brand positioning;- Taking lead and supporting on brand communication, marketing campaigns, marketing activations, growth strategies and NPIs.

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  The HEINEKEN Company

  Jan 2020 - Sept 2020

  Marketing Coordinator Intern Global Zero Alc. Beverages

  - Developing a strategic document to outline the international approach when entering or creating new categories in a market;- Assisting on the creation of the global 2025 Energy Category Strategy;- Independently turning large sets of data into actionable insights, contributing to D-level decision-making processes.

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  VEDGY KITCHEN

  Oct 2020 - Apr 2021

  Student Trainee Marketing

  - Independently driving all digital marketing activities across multiple online platforms to increase product visibility;- Actively creating and implementing marketing activations both internally and with business partners;- Briefing agencies and overseeing redesign of company website.

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  Carlsberg Group

  Sept 2021 - now

  Somersby Brand & Innovation Team Vietnam (Mar ’22 – Aug '23):- Leading development of Somersby lunar new year campaign;- Leading set-up of 3Y innovation pipeline working across all brands in Carlsberg VN to tap into white space opportunities;- Supporting on development of bi-annual commercial review.Global Commercial Development team & Trade Marketing Team Vietnam (May ’22 – Feb '23):- Creating and rolling out of shopper marketing workshops on step-changing premium execution across Asia (9 markets). Traveled to deliver training in 4 markets (Vietnam, Cambodia, Laos, Myanmar);- Defining strategy and setting up workshops to work with TSM directors to leverage community knowledge and foster cross-cultural learning;- Redesigning WOW to measure, track and project trade marketing promotions to increase promotion efficiency and effectiveness.Global Carlsberg Brand Team & Global Local Power Brands Team (Sept ’21 – April ’22):- Leading development of new global secondary pack designs for Carlsberg brand to increase shelf stand out (executed in > 15 markets);- Developing new range of Carlsberg apparel and POSM for > 17 markets to drive brand awareness;- Supporting company strategy development by using data and insights to clarifying LAB definition, size of the prize and strategic options for markets. Show less

  • Global Brand Manager Tuborg

    Sept 2023 - now

  • International Commercial Graduate

    Sept 2021 - Aug 2023