Jeannie Lim

Experience

• 

  FleishmanHillard

  May 2012 - Sept 2012

  Public Relations Intern
• 

  OSK Property

  Jul 2013 - Mar 2014

  Public Relations & Communications, Executive
• 

  PropertyGuru Malaysia

  Apr 2014 - Oct 2016

  • Work closely with Trade Marketing team from all 4 markets: Singapore, Malaysia, Indonesia and Thailand, as key functional support & SME for Agent (Customer) Lifecycle.• Design, build and drive Agent (Customer) lifecycle roadmaps and programs, from acquisition, onboarding, engagement, upsell/cross-sell to retention, renewal and winback using automation tool and other channels.• Work with key functional team members within Product, UX, Trade Marketing, Insights and Sales Teams to achieve business objectives. Show less • Plan and execute all trade marketing initiatives for B2C and B2B segments to support overall company's business objectives• Plan and execute B2C and B2B trade partnership initiatives with key industry partners• Work closely with Head of Sales and regional Product team to identify market trends and opportunities to deliver local trade marketing strategy including strong prospecting, drive on-boarding, engagement and promotional program to strengthen loyalty and customer satisfactory• Track and analyse the performance of trade marketing activities to deliver clear business KPIs• Plan and execute data-driven campaigns with inter-department and regional counterparts including Consumer & Content marketing, Lifecycle Marketing, Events & Online Marketing• Work closely with Content and Creative team to formulate sound communication strategy• Conceptualize and create trade communications programs/campaign including but not limited to eDMs, SMS, trade events content, banner ad and landing page• Liaise with marketing solutions provider and day-to-day vendor management Show less

  • Senior Lifecycle Marketing Executive

    Apr 2016 - Oct 2016

  • Marketing Executive

    Apr 2014 - Mar 2016
• 

  Infinitus Entertainment (Malaysia) Sdn Bhd

  Oct 2016 - Jul 2018

  Marketing Manager

  Established in 2015 between Focus Films Limited and Dato’ Sri Robin Tan. Infinitus Entertainment's businesses include film production, film project management and film and television project investment. Film projects are targeted to be released starting from Mainland China, Hong Kong, Taiwan, Singapore, Malaysia and other Asian destinations to markets all over the world.Dreams: faraway but never out of reach.Project:2017 - J Revolusi2018 - Hantu Kak Limah2019 - Sangkar Show less

• 

  MYU Realty Sdn Bhd

  Aug 2018 - May 2019

  Property Advisor
• 

  Roots & Shoots Malaysia

  Feb 2019 - Jan 2020

  Program Manager
• 

  Elevate Asia

  Feb 2021 - Sept 2022

  Talent Director

  Creating Greater Connection betweenBrands and Creators - From content creation to social media management & talent engagement (KOL, Influencers)

• 

  Way Fengshui Group

  Feb 2023 - now

  Brand & Content Marketing Executive