Experience

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  Various

  Feb 2018 - Dec 2018

  Internships, marketing & digital

  Student internship programs in the technology, education and airline industries across marketing, sales and digital roles: Huawei Technologies / Royal Air Maroc / Education Media Company

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  3w academy

  Jan 2019 - Jun 2020

  Brand manager

  Led efforts to build the academy’s brand from the ground up. Spearheaded marketing initiatives and brand strategy, driving engagement, brand awareness and customer growth. Reported to CEO.

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  Actando

  Jul 2020 - Jul 2022

  Business analyst / project manager

  • Managed 10+ multi-country customer-facing small to medium size projects to deliver custom learning software solutions• Led end-to-end project lifecycles, from initiation to closure, consistently meeting or exceeding client expectations• Gathered business requirements (user stories, wireframes) ensuring the solutions met customer and business needs and delivered a high-quality user experience• Led cross-functional teams to ensure alignment and seamless execution, including software developers, designers, architects, and SMEs• Supported pre-sales efforts by providing scope estimates, crafting proposals, and contributing to solution design Show less

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  Salesforce

  Aug 2022 - now

  Senior engagement delivery consultant

  • Lead CRM and marketing technology project delivery across EMEA and the US, acting in roles ranging from Project Manager, PMO, or Scrum Master• Manage cross-functional teams (architects, business analysts, developers, QA) to deliver solutions on time, on scope and within budget• Partner with clients to align strategic goals with Salesforce technology, driving digital transformation and growth• Oversee project planning, execution, resource allocation, and budget management• Act as a trusted advisor, helping clients maximize their Salesforce investment with scalable, impactful solutions• Drive an internal knowledge-sharing initiative within the project management practice to enhance team capabilities and growth Show less