Experience

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  R-style softlab (эр-стайл софтлаб)

  Jan 2005 - Sept 2012

  In my role as chief marketing officer I managed the full, end-to-end working process of the marketing and PR departments of R-Style Softlab, big Russian banking automation systems vendor and part of a major IT holding corporation, R-Style. The first main result of my job was penetration to CIS market (Kazakhstan, Tajikistan, Belarus, Uzbekistan, Armenia) in 2009-2012 thanks to proactive marketing: telemarketing, direct mail, different type of events. The second one was successful lounches of several new products: online banking system (Sberbank online is a most famous), a number of new BI solutions and a new product for banking securities.My responsibilities included:1. I took a part in company strategy generation. I devised the marketing policy of the company and the operational marketing plan. I controlled marketing activity, and created a system of accounting and reporting.2. I formed a marketing team (and this is one of my strongest qualities), created and managed motivation programmes and the professional development of personnel (11 employes and freelancers). 3. The working process of the department included: - marketing research, competitive analysis; - product and services promotion (including utilising the internet and various social networks); - planning and organisation of ATL and BTL activities;- measuring and providing partner and client loyalty;- communication with domestic and international partners, including global IT vendors and consultancy companies. 4. Brand management and corporate image development.5. Marketing communication management. Advertising and POS materials.6. Negotiating and leading major partnership projects (including those with foreign partners).7. Managing key clients projects (more than 1/3 Russian and CIS countries banks were our clients).8. Coordinating and managing joint operations across all company departments. Identifying and improving marketing and sales processes in a quality management system. Show less My responsibilities included:1. Design, development and implementation of a PR activity plan in the media, and financial direction identification for each of the company's 5 different product lines.2. Measuring the efficiency of all PR activities and comparing it with competitors' achievements.3. Managing the development process of all advertising and informational products.4. Collaborating with mass media (refreshing contact base in CRM, information exchange and loyalty actions).5. Producing all digital marketing communications.5. Planning, preparation and publication of the corporate magazine, RS-Club (full-colour, 160 pages).6. Event ideas generation and contents development, including sponsor and speaker invitations.7. Writing and preparing speeches for senior management.8. Corporate site content, design and structure development.9. Internal PR.10. Copywriting and editing high-level business documents. Show less

  • Marketing & PR Director

    Aug 2008 - Sept 2012

  • PR Division Chief

    Sept 2006 - Aug 2008

  • PR Manager

    Jan 2005 - Aug 2006
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  Asbis

  Dec 2012 - Sept 2014

  Marketing director

  The main objective of my job was growing the sales profits and market share of the Prestigio products in Russia through building and developing the brand ecosystem. I did it successful: in 2013-2014 Prestigio PC Tablets became third in Russia (10% of the market in units, GfK), GPS Navigators became the market leader (28%), smartphones started to penetrate (2%).Russian team solved several important and interesting tasks in the B2B2C field:• We accomplished step by step the final demand stimulation strategy, thanks to a highly visible co-marketing ATL&BTL activity: TV, subway, radio, billboards etc, plus POS marketing, special events (including new products launches) and staff stimulation programs.• We widely applied PR and online marketing instruments: social media, website, direct mail, online B2B sales etc. Please visit our pages on global sites such as Facebook and YouTube (Prestigio Russia Channel), and Russian sites Vkontakte and Odnoklassniki. You can find latest news about Prestigio Russia on our site www.prestigio.ru• We organized, planed and developed sales and marketing programs with wide field Russian retail customers in CE, Telco, FMCG, MRP and SMB.• We used various ‘push & pull’ marketing instruments with a particular focus on trade marketing activities and merchandising across different sales channels.• We initiated and supported several marketing analyst processes, such as the monitoring and optimization of shelf availability, price monitoring, competitive analysis etc.• We started a dedicated partnership program for resellers to expand the company’s partner ecosystem, as well as build up the sales volumes through partners.• We invested in customer care, referral marketing and loyalty management initiatives for end-users and B2B customers.• We organized a set of procedures to efficiently develop and manage staff competencies.• We implemented effective processes of allocating and managing marketing development funds. Show less

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  Treolan, lanit group

  Nov 2014 - Nov 2015

  Marketing director

  I was responsible for the marketing and PR in the big IT distribution company, the largest part of the major Russian IT holding LANIT (80+ international brands in the product line, 2900+ partners). Our team planned and realized different types of co-marketing activities with worldwide hardware and software brands (HP, EMC, Microsoft, Huawei, Schneider Electric, Asus ets) and promoted our own brand of mobile devices - IRBIS. I reloaded outdated marketing process, expanded number of vendor's marketing cooperations, exceeded a revenue plan of department and led full rebranding of IRBIS. In 2015 it became 4th in Russia in units from zero. Show less

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  X-fit

  Dec 2015 - Jun 2017

  Marketing director, board member

  Управление маркетингом федеральной сети фитнес-клубов премиум-класса (23 клуба). • Разработка позиционирования, дифференцирующих преимуществ бренда. Создание новой креативной концепции #фитнес_без_компромиссов и запуск рекламной кампании бренда, нацеленной на рост знания марки. Как результат – рост знания бренда с 13% до 20% за 2016 год. • Запуск интернет-маркетинга: посадочные страницы для 23 клубов, SEO, SMM, контекстное продвижение Яндекс, Google, таргетированная реклама в соцсетях, запуск Direct Mailing. Результат - снижение стоимости одного контакта для отдела продаж на 37% год к году. Увеличение трафика на 14% по сети. • Формирование направления промо-акций и партнерских программ. Существенное расширение партнерского поля (спортивная одежда, массовые спортивные мероприятия, автодилеры и пр.) • Рост объёма и качества публикаций: медиаиндекс вырос на 226% за год. Сеть – лидер по объёму и качеству публикаций в сегменте фитнес-клубов (спецпроекты в глянцевых и онлайн-СМИ, публикации в деловой прессе).• Расчет и запуск программы лояльности X-Fit Бонус.• Оперативный – за 20 дней – запуск мобильного приложения для всех клубов сети.• Организация и проведение крупных сетевых спортивных мероприятий.• Создание с нуля системы оценки эффективности маркетинга, основанной на воронке продаж и привязанной к бизнес-целям и финансовым показателям (ROMI, доля рекламных расходов в прибыли).• Создание дивизионно-матричной структуры департамента маркетинга, соответствующей задачам. Show less

• 

  Verba mayr

  Jul 2017 - now

  Chief sales and marketing officer
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  World gym

  Jul 2017 - Jan 2021

  Marketing consultant