David B. Gitlin

Experience

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  JEY Hospitality Group

  May 2017 - Jul 2018

  Marketing Assistant

  - Maintaining market communications through Yelp & Facebook with main priority being retention.- Executing public events such as Yelp Elite Events, speaking to 200+ Yelpers and encouraging them to visit our locations. - Collaborating with company partners Hellmann's and Asta Parking for mutually beneficial promotions.

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  CE Tools

  Jul 2020 - Apr 2021

  Brand Manager

  - Updating Shopify and Amazon channels to improve customer experience and SEO, including Live Chat functionality, additional imagery and Amazon A+ Content.- Monitoring Google Analytics to recognize trends and patterns in how visitors engaged with the company website.- Creating profitable Sponsored Products, Sponsored Brand and competitor targeting campaigns with an ACOS of ~15%- Increasing E-Commerce sales from $2,000/month to $20,000/month through improved ad copy for SEO, PPC campaigns, and expansion to international marketplaces. Show less

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  OperationROI

  Apr 2021 - Jul 2022

  Marketing Analyst

  - Managing 15-20 client E-commerce accounts across Amazon, Walmart and Etsy totaling $250k - $1M in monthly sales.- Onboarding new products and copywriting for titles, bullet points and descriptions to optimize SEO.- Conducting weekly meetings with clients, using ROI based metrics to offer insights and advertisingrecommendations.- Creating and executing profitable PPC campaigns according to clients budget and ACOS/ROAS goals, including SP, SB, and SD ads.

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  Afula Enterprises

  Jul 2022 - now

  Amazon PPC Manager/Account Manager

  - Driving successful product launches within a 250+ item catalog, contributing to $30+ million in annual revenue.- Leading daily management of PPC campaigns, optimizing a $100k monthly ad spend through SP, SB and SD ads to improve organic rank and achieve Best Seller.- Proactively addressing catalog issues through effective communication with support teams, ensuring a smooth customer experience and catalog integrity.- Efficiently handling product uploads, creating keyword rich copy for all items, and generating parent ASINs through feed uploads.- Analyzing daily sales, identifying trends, and implementing data-driven strategies, contributing to a significant 30% yearly increase in catalog revenue while maintaining TACOS and profit margin goals Show less