Experience

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  Colgate-palmolive

  Apr 1984 - Apr 1997

  Sr, caregory marketing manager

  • Selected as high potential employee to develop special projects in Global Business Development (NY)• Two-time winner of the Corporate Award; You Can Make a Difference.• Named Baby Products and Fabric Softeners Project leader for Latin America• Increased Fabric Softener's share by 18%• Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.• Managed product demonstrations and testimonials for performance evaluation. Show less

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  The clorox company

  May 1997 - Mar 1999

  Marketing manager

  • Member of the start-up team in Venezuela. Developed key accounts.• Successfully introduced the Clorox brand and relaunched the Mistolin and Pine Sol brands under the Clorox product portfolio.• Managed workflow between staff, coordinating documents, planning, and creative material distribution.• Performed market segmentations, targeting and positioning for each product line.

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  Directv

  Apr 1999 - Apr 2004

  Marketing director puerto rico-caribbean-latin america

  • Developed new sales channel growing subscribers from 256K to 1.1 MM (Latin America)• Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies, increasing sales by 62%• Continually maintained and improved company's reputation and positive image in markets served.

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  Onelink communications, inc.

  May 2004 - Jun 2008

  Marketing director

  • Introduced Triple Play Concept (TV+Internet+Phone)• Created the retention unit improving churn by 1.5%.• Created innovative strategies to drive customer engagement and brand visibility: 43 % sales growth during my tenure.• Developed and presented marketing plans and reports to CEO and shareholders.

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  Grupo tvcable

  Aug 2008 - Nov 2013

  Marketing manager

  • Re-engineered Brand communication, designed strategies and reduced churn by a historical 2%.• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.• Utilized market trends and target audience statistics to effectively and appropriately market products.• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments. Show less

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  Click marketing inc

  Jul 2013 - Sept 2020

  Managing director

  • Worked with leading local brands in demand-centric growth and go-to-market strategies.• Developed highly effective integrated marketing plans and communication strategies.• Monitored office workflow and administrative processes to keep operations running smoothly.• Led change and transformation across business areas to deliver benefits and align company resources.• Worked closely with organizational leadership to guide operational strategy.• Planned and executed successful and measurable promotional campaigns.Services provided:• Sales Process Audit• Merchandising Planning and Implementation• Brand Development and Product Repositioning• Trade Marketing and Product Engagement• Co-Branding• Content Marketing and Integrated Marketing Communications• Online Marketing (SEM, SEO, PPC)• Market Research Show less

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  At&t

  Sept 2020 - now

  National distribution integrated solutions

  • Face and voice of AT&T. Offered integrated solutions: Wireless mobile, Fiber HSIA, Broadband TV, DirecTV and other value-added services.• Created meaningful connections through excellent communication, strategic thinking, and personalized sales interactions.• Generated leads, managed sales funnels, and upsold products and services.• Identified appropriate marketing channels and targeted customers for campaigns.