Experience

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  Royall & company

  Jul 2010 - Sept 2011

  Copywriter

  • Wrote persuasive marketing copy for emails, letters, web sites and brochures• Served as an extension of the admissions department for 15+ colleges & universities• Worked with universities to develop tone/purpose of communications for prospective students• Contributed to strategy decisions by providing input from a creative standpoint

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  Aoc key solutions

  Oct 2011 - Jul 2013

  Marketing and proposal specialist

  • Facilitated communication between subject matter experts (SMEs) and proposal staff• Wrote, managed, and edited technical proposal documents• Was the go-to expert for resume and past performance writing

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  Clarity on fire coaching

  Apr 2012 - now

  Co-owner & certified career coach

  • Have coached 800+ individuals across every continent (except Antarctica!) for 5,000+ total hours of coaching• Create complete training & development programs, including content creation, video production, backend platform setup, and marketing• Developed and ran a leadership development program based on our proprietary coaching system — 90% of participants rated it as a 10/10 experience• Published content (written & podcast) that has been featured on sites like Business Insider, Time, and Forbes• Create marketing content, including email campaign schedules, email copy, blog copy, social media content, and podcast scripts• Copy edit and proofread all published content for the entire business• Co-created and promoted the Passion Profile Quiz, which has been taken by 500,000+ people• Conduct sales calls with all prospective clients (current close rate of approx. 80%) Show less

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  Ipec coaching

  Oct 2019 - Jun 2020

  Admissions specialist

  • Created and edited marketing content for prospective students, including sales page copy, email campaigns, phone and virtual workshop scripts, and promotional copy• Was personally responsible for 25% of all incoming sales leads, including email and text outreach and 1:1 phone calls• Wrote and edited 3-part email sequence that converted leads at a rate 5x higher than previously• Nurtured relationships with new leads and got them primed and excited to enroll

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  Pivotal advisors, llc

  Jul 2021 - now

  Product designer

  • Standardize consulting content and services into compelling and profitable packages by topic and offering• Optimize content for digital consumption• Bring instructional design best practices and methodologies for high engagement in different delivery methods• Manage projects and coordinate communication with various internal team members including Subject Matter Experts and Editors