Kanchan Rawat

Experience

• 

  Collegedunia

  Aug 2018 - Jan 2019

  Key Account Executive- Performance Marketing

  Perform day to day campaign activities for enterprise level CPI, CPE Campaigns including :-Creating ads, Account Management ,Optimization, bid management, budget allocation, forecasting, performance monitoring, stratergic testing

• 

  Yellow Mars Media

  Feb 2019 - May 2021

  Team management, Campaign Delivery, Handling DSP's, Reporting, Billing & Invoices. Analyzing data (impressions, clicks, click-through rate, conversion rate, CPA, etc.) in order to Optimize the campaign according to the system and meeting the desired profit percentage.

  • Assistant Manager- Media Buying

    Oct 2020 - May 2021

  • Account Executive- Media Buying

    Feb 2019 - Oct 2020
• 

  Target

  May 2021 - Nov 2022

  Media Analyst

  Campaign Optimization Specialist- Understanding the Media plan for brands and ensuring the campaign delivery through various media channels such as Google DFP, TTD, & Social Media platforms (FB,Instagram, Pinterest, Snapchat) Evaluating trends of media campaigns and providing recommendations to client for optimization tactics to help drive the campaign efficiency.Worked upon Shopper as well as NATL Campaigns with 3rd Party tagging for Coke, Nestle, Pepsico, General Mills and more. Optimising towards client KPI of ROAS, SPM, with measurements of IAS Frauds and Impression Discrepancy. More tools- Kenshoo, DBM, Workfront, Confluence, DOMO. Show less

• 

  InMobi

  Dec 2022 - now

  Daily communication with clients to discuss campaign performance and provide additional recommendations for improvement.Execute day-to-day production tasks including campaign set up, launch, tracking, and optimization. Analyze performance metrics and proactively optimize campaigns to increase performance. Manage campaign calendar, trafficking assets, screenshots, billing, and pre/post-launch processes for Clients like - J&J, Coke, Flipkart, Panasonic, Shell, Apollo, HDFC, Samsung and more Show less Managing PMP deal lifecycle, from deal setup, QA, troubleshooting and optimizations on the system.Working with Inmobi's internal tool to monitor performance and troubleshoot under-performing PMP deals Working with technical escalationsTroubleshooting Deals and suggesting clients regarding Optimization for DSP's- TTD, DvManaging Key Accounts like P&G, J&J, Coke, Unilever, Nissan and moreTo ensure multiple support systems are updated accurately(eg Salesforce, JIRA, etc) Show less

  • Lead Account Manager -Client Services

    Feb 2024 - now

  • Lead Programmatic Trader - PMP Desk

    Dec 2022 - Jan 2024