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Yasemin Ayrık

Yasemin Ayrık

Investment Consultancy Intern

Followers of Yasemin Ayrık1000 followers
location of Yasemin AyrıkKadıköy, Istanbul, Türkiye

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  • Timeline

  • About me

    Senior Marketing Specialist at Turk Telekom

  • Education

    • Adana Gundogdu College

      2006 - 2010
      High School Diploma

    • University of Exeter

      2011 - 2014
      Bachelor of Arts (BA) International Relations

      Activities and Societies: International Society, Turkish Society Dissertation : Globalisation and Political Risk Management in Multinational Companies

    • University of Exeter

      2011 - 2011
      Foundation degree Foundation for Humanities, Law and Social Sciences

  • Experience

    • IS Investment

      Jun 2013 - Jul 2013
      Investment Consultancy Intern

    • Halkbank

      Dec 2013 - Jan 2014
      Operations Intern

    • Seray gayrimenkul ltd.şti.

      Sept 2014 - Dec 2015
      Marketing & Sales Specialist

      • Conducting real estate and related industry market and existing data investigations that lead to initiate a project in a new market. • Negotiating cost, delivery, and specifications with the stakeholders of the project.• Representing the company at trade exhibitions, events and demonstrations.Projects: La Terraza Bodrum

    • Hepsipay

      Jan 2016 - Apr 2017
      Product Management Specialist

      • Organizing market research related to the Fintech ecosystem by following global and local trends resulting in product development. • Developing new products through CRM data analysis and sales surveys in co-operation with the IT department, offering alternative/advanced service.• Exploring new technology integration and business collaboration opportunities to increase the service quality and enhance product scale.• Forming and following the roadmap of the merchant acquisition process. • Executing sales strategies based on merchant demand monitoring.• Initiating brand personalization, positioning and pricing strategies. • Managing all aspects of online & offline marketing campaigns.Projects: Microsoft CRM Implementation Show less

    • BSH Turkey

      Sept 2017 - Apr 2019
      Marketing Professional

      • Evaluating the stakeholders’ product-related demands by conducting market, sales and financial analysis via weekly/monthly/annual system reports to strategize product and communication plans to meet the associated KPI.• Localizing the global products in terms of labelling, sales and advertising channels. • Managing Online Sales Category in all aspects (localization, user testing, maintenance, catalogue content, campaigns, sales and advertising) on the brands’ (Bosch, Siemens, Profilo,Gaggenau) onlineshops in co-operation with several departments. • Optimizing SEO performances of the brands' websites & micro-sites.• Measuring consumer behaviour through Adobe Analytics and developing reflective online communication strategy (SEO, SEM, Social Media, E-Mail Marketing, Retargeting etc.)• Building brand awareness through corporate and offline communication.• Co-operated with cross-functional teams on several digitalization projects aiming to improve the customer journey.Projects: Home Connect Activation, Renewal of Payment Systems of CustomerService, Profilo Online Shop Opening, Boosting Service Products’ Sale, CareContract, Improving Espresso Machine Service Quality Show less

    • Turk Telekom

      Sept 2020 - now

      • Postpaid Acquisition, Senior Marketing Specialist

        Nov 2022 - now

      • Premium Segment, Senior Marketing Specialist

        Sept 2021 - Oct 2022

      • Youth Segment, Marketing Specialist

        Sept 2020 - Sept 2021

  • Licenses & Certifications

    • Marketing Communications

      Galatasaray Üniversitesi
      Apr 2016

  • Honors & Awards

    • Awarded to Yasemin Ayrık
      Galatasaray University & Istanbul Institute Marketing Communications Certificate - Apr 2016
    • Awarded to Yasemin Ayrık
      Exeter Award 2014 - May 2014

  • Volunteer Experience

    • Turkish Society President

      Issued by University of Exeter Students' Guild on Mar 2013
      University of Exeter Students' GuildAssociated with Yasemin Ayrık

    • International Society General Secretary

      Issued by University of Exeter Students' Guild on Mar 2012
      University of Exeter Students' GuildAssociated with Yasemin Ayrık

    • Camp Counsellor

      Issued by Gelecegin Yildizlari - Future Stars Inc. on Jun 2009
      Gelecegin Yildizlari - Future Stars Inc.Associated with Yasemin Ayrık