Paul Falla

Experience

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  States of Guernsey

  Jun 2000 - May 2004

  Providing reports and statistical information to Senior management and medical managers Helped to develop and maintain a graphical mapping services and management system for planning and monitoring billable public services

  • Healthcare Information Manager

    Mar 2002 - May 2004

  • Geographic Information Systems Manager

    Jun 2000 - Jun 2002
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  States of Guernsey Works Department

  Nov 2000 - Oct 2001

  Contracts Compliance

  SLA contract compliance monitoring, GIS route planning,logistics, database development, business solutions design and implementation, computer systems and software user training, health and safety trainer

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  Flying Boat

  Mar 2001 - Feb 2002

  Software Consultant
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  Self-employed

  May 2004 - May 2006

  Small Business Solutions Consultant
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  Searchsmart Pty Ltd

  Feb 2006 - Aug 2011

  Research & Development Manager

  Started with Searchsmart doing customer report production, and over the years worked my way up. I was instrumental in helping to get the company it's Google Authorised Reseller accreditation, set the policy for having Google Analytics installed on every client's website, started the website development department, provided training to new and existing account managers, set procedures in place, developed their in-house CRM system. I also delivered seminars to clients and other buiness owners of the benefits of Google Adwords, and had the privilege of presenting alongside Google's own experts on two separate occasions. Show less

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  Innovative Hair Loss Solutions

  Sept 2011 - Sept 2012

  Online Marketing R & D Manager

  Head of Online Marketing with responsibility over Online Advertising, SEO, Social Media, Website Design & Development for all the Innovative Partners Web Properties

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  Corvus Web Solutions

  Mar 2013 - Apr 2014

  Owner

  As an internet marketing consultant I advise and implement website solutions. My skills and services encompass website design, copy writing, project management, Search Engine optimisation, Google Analytics implementation and reporting, Google Adwords management, and generally all aspects of online marketing. I have a passion for educating businesses in what is required for them to succeed online in order that they are empowered to make the decisions that will help their business succeed in the online marketplace. Show less

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  Searchsmart Global eMarketing

  Apr 2014 - Jun 2022

  Solutions Strategist

  Being the "go-to" guy here at Searchsmart sees me wearing a number of hats, but the main functions of my role as a solutions strategist is helping to steer Searchsmart forward by implementing systems and solutions to streamline the day-to-day running of the company. From a client perspective, my solutions analyst hat has me looking at what marketing solution(s) would work best for them, what solution do we need to propose for their website to get the maximum traction from it, providing client training, presenting at seminars and workshops.Because we are a small, but growing, team I have to be able to be adapt to a number of disciplines to be able to help out our team members in times of need. From analysing AdWords accounts, building websites, carrying out on-page SEO (did I mention I am a bit of an SEO guru?), creating animated HTML5 display banners, copy writing, etc. Arnie may be the Terminator, I am the Facilitator. Show less

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  Aligned Digital Marketing & Web Design Agency

  Mar 2018 - Aug 2024

  Head Of Search Marketing & Account Manager

  Head Of Search Marketing & Account Manager at Perth's leading boutique digital agency.

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  Aligned Digital Marketing Agency - Google Ads, SEO, Web Design

  Apr 2018 - Jun 2022

  • Head Of Digital Marketing at Aligned Digital Agency - Websites, SEO & Google Ads

    Jun 2022 - Jun 2022

  • Head Of Digital Marketing

    Apr 2018 - Jun 2022
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  IPL Radio

  Feb 2024 - Jan 2025

  Radio Presenter
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  Upstairs

  Oct 2024 - now

  SEM Specialist