Paul Falla

Paul Falla

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location of Paul FallaGreater Perth Area

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  • Timeline

  • About me

    Paul Falla - SEM Specialist

  • Education

    • Stamford University

      2003 - 2004
      BSc Computer Information Systems
    • Guernsey College of Further Education

      1990 - 1992
      C&G Construction and Engineering

      Diploma of Architecture & Engineering

    • Teknikon Natal

      1989 - 1989
      Civil Engineering

      Activities and Societies: Radio TNT - Campus Radio Station

  • Experience

    • States of Guernsey

      Jun 2000 - May 2004

      Providing reports and statistical information to Senior management and medical managers Helped to develop and maintain a graphical mapping services and management system for planning and monitoring billable public services

      • Healthcare Information Manager

        Mar 2002 - May 2004
      • Geographic Information Systems Manager

        Jun 2000 - Jun 2002
    • States of Guernsey Works Department

      Nov 2000 - Oct 2001
      Contracts Compliance

      SLA contract compliance monitoring, GIS route planning,logistics, database development, business solutions design and implementation, computer systems and software user training, health and safety trainer

    • Flying Boat

      Mar 2001 - Feb 2002
      Software Consultant
    • Self-employed

      May 2004 - May 2006
      Small Business Solutions Consultant
    • Searchsmart Pty Ltd

      Feb 2006 - Aug 2011
      Research & Development Manager

      Started with Searchsmart doing customer report production, and over the years worked my way up. I was instrumental in helping to get the company it's Google Authorised Reseller accreditation, set the policy for having Google Analytics installed on every client's website, started the website development department, provided training to new and existing account managers, set procedures in place, developed their in-house CRM system. I also delivered seminars to clients and other buiness owners of the benefits of Google Adwords, and had the privilege of presenting alongside Google's own experts on two separate occasions. Show less

    • Innovative Hair Loss Solutions

      Sept 2011 - Sept 2012
      Online Marketing R & D Manager

      Head of Online Marketing with responsibility over Online Advertising, SEO, Social Media, Website Design & Development for all the Innovative Partners Web Properties

    • Corvus Web Solutions

      Mar 2013 - Apr 2014
      Owner

      As an internet marketing consultant I advise and implement website solutions. My skills and services encompass website design, copy writing, project management, Search Engine optimisation, Google Analytics implementation and reporting, Google Adwords management, and generally all aspects of online marketing. I have a passion for educating businesses in what is required for them to succeed online in order that they are empowered to make the decisions that will help their business succeed in the online marketplace. Show less

    • Searchsmart Global eMarketing

      Apr 2014 - Jun 2022
      Solutions Strategist

      Being the "go-to" guy here at Searchsmart sees me wearing a number of hats, but the main functions of my role as a solutions strategist is helping to steer Searchsmart forward by implementing systems and solutions to streamline the day-to-day running of the company. From a client perspective, my solutions analyst hat has me looking at what marketing solution(s) would work best for them, what solution do we need to propose for their website to get the maximum traction from it, providing client training, presenting at seminars and workshops.Because we are a small, but growing, team I have to be able to be adapt to a number of disciplines to be able to help out our team members in times of need. From analysing AdWords accounts, building websites, carrying out on-page SEO (did I mention I am a bit of an SEO guru?), creating animated HTML5 display banners, copy writing, etc. Arnie may be the Terminator, I am the Facilitator. Show less

    • Aligned Digital Marketing & Web Design Agency

      Mar 2018 - Aug 2024
      Head Of Search Marketing & Account Manager

      Head Of Search Marketing & Account Manager at Perth's leading boutique digital agency.

    • Aligned Digital Marketing Agency - Google Ads, SEO, Web Design

      Apr 2018 - Jun 2022
      • Head Of Digital Marketing at Aligned Digital Agency - Websites, SEO & Google Ads

        Jun 2022 - Jun 2022
      • Head Of Digital Marketing

        Apr 2018 - Jun 2022
    • IPL Radio

      Feb 2024 - Jan 2025
      Radio Presenter
    • Upstairs

      Oct 2024 - now
      SEM Specialist
  • Licenses & Certifications

    • Google Adwords Search Expert

      Google AdWords Display Expert
  • Volunteer Experience

    • Cub Scout Leader

      Issued by Mullaloo Scout Group on May 2012
      Mullaloo Scout GroupAssociated with Paul Falla
    • Radio Presenter

      Issued by IPL Radio on Mar 2024
      IPL RadioAssociated with Paul Falla