Daniel Velkovski

Experience

• 

  Universität zu Köln

  Oct 2013 - Jan 2014

  Microeconomics - Tutor

  Tutor at the chair of Prof. Dr. Oliver Gürtler, which is part of the area Microeconomics, Institutions and Markets within the Department of Economics at University of Cologne.

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  Universität zu Köln

  Aug 2014 - Feb 2015

  Microeconomics - Student Assistant & Tutor

  Student assistant & tutor at the chair of Prof. Dr. Oliver Gürtler, which is part of the area Microeconomics, Institutions and Markets within the Department of Economics at University of Cologne.Support of Prof. Dr. Oliver Gürtler and his academic staff in their research and teaching activities.In particular: • Administrative work, such as accounting and procurement procedures. • Organization of tutorials for the course "Introductory Microeconomics" including the preparation and provision of teaching material for tutors and students.• Coordination and organization of teaching activities across various university platforms - including the university's e-learning platform.• Helping to gather and to document research results• Tutor for the course "Introductory Microeconomics" Show less

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  Chemion Logistik GmbH

  Mar 2015 - May 2015

  Innovation - Intern

  Internship at the department of Sales and Innovation. Working field: RFID GATE ProjectAs a full-scale supplier, Chemion GmbH covers the entire range of logistics services for the chemical industry (e.g. Bayer AG and LANXESS AG) and related sectors . The hubs of Chemion Logistik are the three Chemical Parks in Dormagen, Leverkusen, and Krefeld-Uerdingen in Germany. • Brief insights and training in sales & innovation (main field), incoming/outgoing goods department, container logistic and business planing & administration (focus on controlling)• Acquiring knowledge in project management, operational excellence and complaint management• Performance analysis for logistic system GATE (RFID-based technology) • Presentation of origin-destination-relations in shunting operation of railway logistic• Created documentation of health and safety briefing for customers Show less

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  REWE Digital GmbH

  Jun 2015 - Sept 2015

  Student associate at the department: Marketing (Industry Cooperation)REWE Digital pools all of the strategic and some of the operational online activities of REWE Group. One of the most important tasks of REWE Digital is the digitalisation of the food retail sector in Germany. In this vein, customers will be given the opportunity to order food online which is then delivered fresh and cooled to their doorstep at the desired time.• Helped launch 'Industry Cooperation', a whole new B2B digital sales department, catering to the needs of valuable business partners throughout the country • Assisted in organizing and realizing online marketing campaigns• Coordinated, monitored and documented content of marketing campaigns with partners and our marketing teams• Created performance analysis and reports for suppliers Show less Student associate at the department: Category ManagementREWE Digital pools all of the strategic and some of the operational online activities of REWE Group. One of the most important tasks of REWE Digital is the digitalisation of the food retail sector in Germany. In this vein, customers will be given the opportunity to order food online which is then delivered fresh and cooled to their doorstep at the desired time.• Listing of products for REWE online shop• Maintenance of content for REWE online shop• Realization of assortment changes and extensions Show less

  • Industry Cooperation - Student Associate

    Jun 2015 - Sept 2015

  • Category Management - Student Associate

    Jun 2015 - Jul 2015
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  Universität zu Köln

  Aug 2015 - Apr 2016

  Microeconomics - Student Assistant

  Student assistant at the chair of Prof. Dr. Oliver Gürtler, which is part of the area Microeconomics, Institutions and Markets within the Department of Economics at University of Cologne.Support of Prof. Dr. Oliver Gürtler and his academic staff in their research and teaching activities.In particular: • Administrative work, such as accounting and procurement procedures. • Organization of tutorials for the course "Introductory Microeconomics" including the preparation and provision of teaching material for tutors and students.• Coordination and organization of teaching activities across various university platforms - including the university's e-learning platform.• Helping to gather and to document research results Show less

• 

  ServiceMaster

  May 2016 - Sept 2016

  Digital Marketing & Analytics

  ServiceMaster Global Holdings, Inc., is an American public Fortune 1000 company that provides residential and commercial services. Its headquarters are located in Memphis, Tennessee.During his time at Service Master Daniel ... • performed data analysis for affiliate performance reports• helped automating reporting processes• optimized brand profiles on a marketing platform• achieved a Google Seller Rating Enhancement for a brand• saved the company around $60,000 annually by negotiating a new agreement• supported the AHS refer-a-friend program• helped saving the company around $300,000 annually• worked on an group project for 10 weeks that was presented to board members Show less

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  Universität zu Köln

  Oct 2016 - Apr 2017

  Microeconomics - Student Assistant

  Student assistant at the chair of Prof. Dr. Oliver Gürtler, which is part of the area Microeconomics, Institutions and Markets within the Department of Economics at University of Cologne.Support of Prof. Dr. Oliver Gürtler and his academic staff in their research and teaching activities.In particular: • Administrative work, such as accounting and procurement procedures. • Organization of tutorials for the course "Introductory Microeconomics" including the preparation and provision of teaching material for tutors and students.• Coordination and organization of teaching activities across various university platforms - including the university's e-learning platform.• Helping to gather and to document research results Show less

• 

  PlentyLeads GmbH

  May 2017 - Mar 2018

  Junior Online Marketing Manager

  Tasks and responsibilities:• Planning, implementation, maintenance and optimization of Google AdWords and Facebook ads.• Day-based campaigns (such as ad optimization, keyword optimizations, A / B testing, budget and bid management)• Control, analyze and report campaign effectiveness to maximize results for the client• Monitor SEM trends and developments, especially Google AdWords and Facebook Ads, as well as other innovative online ad networks• Generating high customer satisfaction through direct communication with the customer• Optimization and maintenance of Google Analytics accounts and metrics to ensureprofessional online tracking• Proactive development of plentyLeads online advertising and SEM measures• Support the team in the technical implementation of customer ordersFurthermore, Daniel took over duties in the area of sales:• Support for those responsible for sales, marketing and business development• Identification of sales potential in the context of the market and competitive environment• Systematic identification and acquisition of new strategic target customerswith multiple sales potential• Sales preparation, information generation, preparation and implementation of contact initiation• Initiation of follow-up projects to establish long-term business relationships in coordination with the management Show less

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  Greator GmbH

  Apr 2018 - now

  Task and responsibilities:• Development of Sales Funnel according to given performance goals in CRM System (HubSpot)• Marketing & Sales Automations from lead generation throughout sales• Strategic planning, content conception, implementation and control of performance marketing campaigns in the channels like e.g. SEA, Facebook, Email• Definition and monitoring of relevant KPIs (using QlikSense, HubSpot, Excel)• Identify approaches to conversion optimization and generate ideas for conducting test cases.• Continuous monitoring and optimization of campaign setup and audience targeting• Development of A/B and multivariate tests (using Google Optimize / Kameleoon)• Development of new data-driven, scalable performance marketing potentials in close cooperation with the traffic and product management teams• Further development of CRM marketing (HubSpot) Show less

  • Director Performance Marketing – Demand Generation

    Jun 2024 - now

  • Head of Performance Marketing – Demand Generation

    Apr 2022 - Jun 2024

  • Head of Marketing – Premium Products

    Jan 2020 - Mar 2022

  • Online Marketing Manager

    Apr 2018 - Jan 2020