Kirsten Schneider

Experience

• 

  BYK Additives & Instruments

  Sept 2005 - Sept 2005

  Intern
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  FrieslandCampina

  Feb 2010 - Jul 2010

  Intern Intercompany Business

  • Independent handling of product relaunch, product launch and design relaunch for a well-known Dutch premium brand as well as other products in several European countries• Project coordination with sales offices abroad• Supporting project managers in their daily task and management of projects as stand-in during holidays• Creating of professional presentation for clients

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  Nestlé

  Sept 2010 - Sept 2011

  •Product management: support of planning marketing activities (market analysis, analysis of brand strategies: brand positioning, brand identity), support of design relaunch processes, independent coordination of new service material•Market research: statistical evaluation of market research data , conducting market research including analysis of a panel •Sales: Creating a assortment lists by analysing price lists in cooperation with the sales department as well as product managers, support of the development of a product display •Daily business: Support of online activities in cooperation with Marketing and CRM department ; create contributions to trading newsletter Show less

  • Bachelor Thesis

    Apr 2011 - Sept 2011

  • Intern Infant Nutrition Marketing

    Sept 2010 - Mar 2011
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  Technical University of Munich

  Mar 2012 - Aug 2012

  Student Assistant
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  Mondelēz International

  Oct 2013 - Apr 2019

  - Lead of new segment launch for Milka chocolate in Germany, Austria, Hungary (DACHU) (global big bet project)- Key contact person for cross functional local and EU marketing teams- Successful development of market entry strategy in cooperation with sales team (laws of growth, PPA, physical and mental availability)- Development of local innovation funnel strategy to gain sustainable bottom and top line growth (white spaces for Milka)- Media strategy and planning for maximal reach, mental availability- Budget planning and P&L ownership- Leadership: Recruitment and team responsibility for development of junior manager Show less

  • Brand Manager Milka Seasonals DE/AT/HU/CH

    Mar 2018 - Apr 2019

  • Brand Manager Milka Innovations DE/AT/HU/CH

    May 2017 - Mar 2018

  • Brand Manager Milka Countlines \ Bites DE/AT/HU/CH

    Oct 2016 - May 2017

  • Junior Brand Manager Milka Small Bites, countlines & Tablets Central Europe

    Apr 2015 - Sept 2016

  • Sales Representative Food/Coffee

    Oct 2014 - Mar 2015

  • Junior Key Account Manager, Rewe, Category Food

    Oct 2013 - Sept 2014
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  Kirsten Schneider

  Apr 2019 - Apr 2020

  Freelancer Marketing // Journey around the world

  Marketing Consultant💡branding strategy🤗 communication strategy📲Social media strategy 🔌Launch planspecial focus: tourism- activation plan, 360° guest experience, spa retreats etc.traveling the world, collecting inspiration day by day, I create unique marketing strategies for your business.

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  Office Balance- Kirsten Schneider

  Mar 2020 - Aug 2024

  Founder *Office Balance- entspannt. rückenfit. glücklich.*

  Ich begleite dich und dein Team Schritt für Schritt zu einem rückenfitteren und entspannteren Büroalltag.Freue dich auf:1) E-Learning Kurs: Lass dich und dein Team in 14 Modulen begleiten mit meinem Onlinekurs "Office Balance-rückenfit.entspannt.glücklich". Die Teilnehmer erwartet ein Dreiklang aus Yoga am Schreibtisch und auf der Matte, Achtsamkeitstraining & Journaling2) Events: Du suchst nach einer Office Yoga Lehrerin für das nächste Teamevent oder möchtest gezielt deinen Mitarbeitern in einem Workshop Tipps & Tricks mitgeben für die mentale & physische Gesundheit im Büro- dann frag jetzt dein Office Balance Event an.3) Podcast: freue dich auf regelmäßige Impulse in "Office Balance- der ganzheitliche Business Podcast mit Kirsten" Show less

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  Kabs Service & Logistik (Kabs PolsterWelt)

  Jan 2021 - May 2021

  Social Media and Marketing Manager

  - Social Media Strategy - Content Creator- Community Management

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  Iglo Deutschland

  Jun 2021 - Jan 2022

  Ecommerce & Marketing Lead- Online Shop/ ecom "iglo & friends"

  Project lead "iglo&friends" E-Com Shop- Online Shop- relaunch, positioning, brand building, strategy development to drive conversion and repurchase- Development and execution of Performance Marketing, CRM, blog, newsletter Marketing with agency partners- Key Contact for top leadership level- Leadership of iglo&friends teamSuccessfully lift up performance level, visual look and feel and community interaction within 6 months.

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  FUNKE

  Mar 2023 - May 2024

  Podcast Host
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  Horst Schäfer GmbH

  Mar 2023 - Dec 2023

  Director Marketing & Product/ CMO

  * Business Development - B2B White Labeling* Corporate Identity Relaunch

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  AVANTA Living

  Mar 2023 - Jan 2024

  Director Product, Marketing & E-Commerce/ CMO

  * Business Development- setting up route2market strategy for startup in home & living industry* D2C Strategy Development* Brand Building- from Brand Strategy to Brand Building* Product Management-from portfolio strategy, launch to innovation funnel* E-Commerce- development and establishment of route2market by Amazon Marketplaces, Otto, Kaufland and brand shops* Team Leader- empowering people to be at their best

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  Delphos

  Dec 2023 - now

  As the Chief Marketing Officer at Delphos, my role encompasses:➡️ Developing insight-driven global marketing campaigns that amplify brand visibility and accelerate business expansion across diverse demographics and markets.➡️ Optimizing omnichannel marketing efforts by leveraging cutting-edge digital platforms, from our website and informative newsletters to our engaging social media presence, ensuring robust audience engagement.➡️ Curating premium brand experiences through strategic events ranging from high-impact sponsorships to signature Delphos-branded events, enhancing client and partner relationships.➡️ Leading a powerhouse team comprised of designers, editors, event managers, data analysts, and marketing managers, cultivating a culture of innovation and collaborative genius to push creative boundaries.➡️ Upholding brand integrity across all touchpoints, ensuring a seamless and sophisticated brand narrative from polished presentations to bespoke marketing materials.➡️ Pioneering market disruption by adopting state-of-the-art marketing strategies and creative solutions that challenge conventional norms within the financial advisory landscape.➡️ Narrating compelling brand stories that transform our rich heritage in capital raising and financial advisory into powerful, relatable content that strikes a chord with stakeholders and inspires action. Show less As the Marketing Director at Delphos, I am dedicated to:➡️ Architecting and executing comprehensive brand development initiatives from story telling to content creation.➡️ Cultivating impactful marketing strategies that resonate with our target audience with a keen focus on innovation and market dynamics.My role extends beyond conventional marketing:➡️ It is about creating a distinctive brand identity that captivates and endures.At Delphos, we specialize in raising capital for impactful projects in emerging markets, providing tailored financial solutions that drive sustainable development. Explore our services at www.delphos.co and join us in shaping a brighter future! Show less

  • CMO

    Aug 2024 - now

  • Marketing Director

    Dec 2023 - Aug 2024