Marlee Seidman

Experience

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  Pro Mujer

  May 2009 - Aug 2009

  Microfinance and Marketing Intern, Foundation for Sustainable Development

  • Microfinance internship and Spanish language immersion • Created and implemented marketing plan to increase brand awareness and expand reach• Executed marketing plan for Jovenes Emprendedores, a program offering small loans to young entrepreneurs• Constructed outline for Monitoring and Evaluation Program/marketing manual for standardized training sessions and quality throughout the region

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  Whirlpool Corporation

  May 2011 - Aug 2011

  Consumer & Appliance Care Leadership Development Program

  • Planned/executed call center pilot (cXc Hold Test) to identify revenue generation opportunities• Ran A/B testing with two call center teams to determine success of pilot• Increased Value Per Call through product promotion (Cooktop Care Kit + $0.48, Deodorizers + $0.22, Water Filters + $2.68) • Placed 2nd in Whirlpool’s annual Innovation Challenge • Hispanic Diversity Network (St. Joe/Benton Harbor Latin Festival planning committee)• Permanent employment offer extended, deferred for Fulbright opportunity Show less

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  Volaris

  Sept 2012 - Jul 2013

  Fulbright Binational Business Scholar | Marketing and Ancillary Revenue

  •Intensive international immersion through Fulbright Scholarship, placed in ten-month Marketing internship at Volaris, Mexico's second largest airline• Executed the implementation of a retail shop on the Volaris website – created sales projections, managed RFP process, selection of provider and final launch • Managed partnerships with travel and rental car agencies to test and implement additional revenue generation opportunities• Extensive translation experience; chosen to translate the Volaris Annual Report from Spanish to English as well as marketing materials, advertisements and website content Show less

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  Water and Waste Systems LAWSCO S.A. de C. V.

  Sept 2013 - Jan 2017

  Digital Marketing Manager

  • Led transition to digital marketing strategies for Multinational water treatment company to improve online presence and remain competitive after decades in the industry • Proposed, mapped and managed website redesign to allow for SEO and SEM strategies, increasing sales by 100% • Setup, testing and optimization of Google Ads Search campaigns and conversion tracking to increase lead generation

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  SmartFilter

  Aug 2017 - Nov 2021

  Cofounder, Marketing Director

  Por un México hidratada sin botellas de plástico• Developed and presented go-to market strategies and digital marketing plans to earn distributions of global brands including 3M and Elkay• Hired & collaborated with multidisciplinary teams and agencies including Accounting & Admin, Technical/Installations, Customer Support, Marketing, Product, Sales, UX and Web Development• Identified and tested key growth drivers through SEO, SEM/PPC, and Social to maximize lead generation and conversions• Created and optimized Google Ads search campaigns• Developed and documented processes to support internal business structure and sustainable growth across multiple sales channels• Identified cost reduction opportunities through global sourcing, increasing profit margins by 30% • Managed two web development projects to improve segmentation of our B2B and B2C customers (lifestyle vs. distribution) • Forged strategic partnerships in Hospitality, Food & Bev, Entertainment, and Government to implement sustainability projects. In-house Engineered free water systems for Latin America’s biggest event production firm to convert their stadiums, events and music festivals to plastic free, saving an average of 80,000 plastic water bottles per event Show less

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  Directive

  Nov 2021 - Feb 2024

  SaaS Client Portfolio: Flinks (Fintech), LiveAction (Cybersecurity), Apploi (Healthcare), Everbridge (Mass Notification), Torii HQ (SaaS Management), Goody (Business Gifting), Pelican Cases, Directive Consulting

  • Head of Marketing

    Apr 2023 - Feb 2024

  • Senior Paid Media Strategist

    Dec 2022 - May 2023

  • LATAM Integration Manager

    Sept 2022 - Jan 2023

  • Paid Media Strategist

    Mar 2022 - Dec 2022

  • Paid Media MBA Internship Program

    Nov 2021 - Mar 2022
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  Water and Waste Systems LAWSCO S.A. de C. V.

  Feb 2024 - Sept 2024

  Interim Marketing Director
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  Power Digital Marketing

  Sept 2024 - now

  Director of Paid Media, B2B