
Timeline
About me
International Product Manager | Digital Marketing | Social Media and Website Management | Pharmaceutical
Education

Árdscoil na tríonóide
2010 - 2016Leaving certificate
University college dublin
2020 - 2021Master's degree biotechnology 1.1I completed modules such as "Biomedical Diagnostics & Devices", "Bioprocessing", "Recombinant DNA Technology", "Microbiology and Animal Cell products", "Drug Development & Clinical Trials", "The Business of Biotechnology & Science" and "Regulatory Affairs in Science". I underwent NIBRT training as part of the Bioprocessing module whereby I learnt how upstream and downstream manufacturing processes are performed in a GMP environment. I also completed a thesis titled "Digital Marketing… Show more I completed modules such as "Biomedical Diagnostics & Devices", "Bioprocessing", "Recombinant DNA Technology", "Microbiology and Animal Cell products", "Drug Development & Clinical Trials", "The Business of Biotechnology & Science" and "Regulatory Affairs in Science". I underwent NIBRT training as part of the Bioprocessing module whereby I learnt how upstream and downstream manufacturing processes are performed in a GMP environment. I also completed a thesis titled "Digital Marketing Strategies to Increase Website Traffic and Product Sales” and a drug report on “The Use of Adalimumab for Treating Rheumatoid Arthritis”. Show less

Maynooth university
2016 - 2020Bachelor of science biological and biomedical sciences 1.1I completed numerous modules such as "Proteomics", "Pharmacology & Toxicology", "Advanced Immunology", "Microbial Biotechnology" and "Spectroscopy & Analytical Chemistry". During my degree I also generated laboratory skills such as PCR, ELISA, Western blotting, protein isolation & purification, PBMC preparation and cell count. I have completed a metabolism and immunology research laboratory project titled “What fuels Mucosal Associated Invariant T (MAIT) cells in obesity?”. I worked with… Show more I completed numerous modules such as "Proteomics", "Pharmacology & Toxicology", "Advanced Immunology", "Microbial Biotechnology" and "Spectroscopy & Analytical Chemistry". During my degree I also generated laboratory skills such as PCR, ELISA, Western blotting, protein isolation & purification, PBMC preparation and cell count. I have completed a metabolism and immunology research laboratory project titled “What fuels Mucosal Associated Invariant T (MAIT) cells in obesity?”. I worked with blood samples from healthy and obese donors in order to determine the metabolic pathways which MAIT cells utilise to produce cytokines and also how their metabolism is altered in obesity. I carried out techniques such as cell culturing, ELISA procedures and seahorse analysis. This project allowed me to strengthen my ability to accurately analyse data using Prism 6 and compile detailed written reports in a timely manner. Show less
Experience

Stradbally fayre
Jun 2018 - Jul 2021Waitress
Assay genie
May 2021 - Apr 2022- Created marketing material for the scientific sales team in both print and digital forms. - Event management - designing stands while overseeing logistics. - Gained invaluable hands on experience while packing and booking in shipments when I was working in logistics and marketing. - Managed all social media campaigns in terms of creating the videos, images and social copy on canva and video leap. - Identified gaps in the market and developed innovative marketing content to utilise the need for research tools in particular infectious disease and immunology areas. - Reported directly into the CEO of the company. Show less
Junior Marketing Executive
Sept 2021 - Apr 2022Digital Marketing Intern
May 2021 - Aug 2021

Pfizer
Apr 2022 - Apr 2024• Managed 6 brands and 2 additional launch brands.• Performed budgeting and forecasting processes for each brand. Responsible for a Direct Marketing Expenditure across the brands. • Created innovative content and managed the end-to-end operation of campaigns forHealthcare Professionals (HCPs) and the general public.• Organised meetings and congresses regularly. For example, planned and promoted asymposium at the European Public Health Conference in 2023.• Actively engaged with HCPs online and at events. • Trained and mentored a Marketing Executive and Pharmacy Interns to develop and grow to achieve their goals.• Implemented regulatory updates in a timely and compliant manner and met EMAmandated website timelines of 5-10 days.• Effective cross collaboration with commercial, medical, digital, health & value,compliance, regulatory, country leadership team and global colleagues. Show less - Led vaccine omni-channel marketing campaigns and evaluated results.- Planned and executed vaccine events with key stakeholders.- Cross-functional co-ordination of marketing material approval.- Performed competitive analysis and strategic planning across brands.- Managed external agencies while creating marketing campaigns.- Developed marketing materials aligned with SI541 and IPHA Code of Practice, whilemaintaining a tracker to ensure compliance with Future of Content and regulatory updates.- Maintained personal and team accountability for Pfizer compliance and SOPs which includedproactive risk management, identification of vulnerabilities and developing solutions. Show less
Brand Manager
Dec 2022 - Apr 2024Junior Brand Manager
Apr 2022 - Nov 2022

Newport pharmaceuticals ltd.
Sept 2024 - nowInternational product and business development manager
Licenses & Certifications

Bronze gaisce award
Gaisce - the president's award
Full driving license
Road safety authority
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