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Gonçalo Silva

Gonçalo silva

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location of Gonçalo SilvaPorto, Porto, Portugal
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Followers of Gonçalo Silva4000 followers

  • Timeline

  • About me

    Digital Marketing Consultant & Manager | Helping Businesses Grow Online

  • Education

    • Ipta

      -
      Computer/information technology administration and management

      • Use of computers and computational techniques in order to develop effective information systems. • Software design methods and data management systems.• Combining information technology with managerial skills.• Software design methods and data management systems.• Operative Systems• Hardware

    • Hubspot academy

      2018 - 2018
      Certification inbound marketing

      HubSpot Academy’s Inbound Certification course features twelve classes that span the four stages of the Inbound Marketing Methodology. From optimizing your website for more search traffic, to landing page anatomy that generates more leads, this certification exam covers the fundamentals of inbound• Essentials of an effective Inbound strategy• Optimizing your website for search engines (SEO)• Creating content with a purpose• The fundamentals of blogging• Amplifying your… Show more HubSpot Academy’s Inbound Certification course features twelve classes that span the four stages of the Inbound Marketing Methodology. From optimizing your website for more search traffic, to landing page anatomy that generates more leads, this certification exam covers the fundamentals of inbound• Essentials of an effective Inbound strategy• Optimizing your website for search engines (SEO)• Creating content with a purpose• The fundamentals of blogging• Amplifying your content with social media• Enticing clicks with Calls-To-Action (CTA)• The anatomy of a landing page• Guiding the next step with thank you pages• Sending the right email to the right person• The power of Smarketing• Taking your sales process inbound• The pillars of delight Show less

    • Cxl institute

      2019 - 2019
      Certification applied neuromarketing

      • People don’t control their attention rationally• Five proven ways to influence perception• Why perception is crucial for optimization success• How to implement it in your process• People don’t control their attention rationally• Five proven ways to influence perception• Why perception is crucial for optimization success• How to implement it in your process• How the customer journey starts with emotional decisions• Understand how your customers really… Show more • People don’t control their attention rationally• Five proven ways to influence perception• Why perception is crucial for optimization success• How to implement it in your process• People don’t control their attention rationally• Five proven ways to influence perception• Why perception is crucial for optimization success• How to implement it in your process• How the customer journey starts with emotional decisions• Understand how your customers really decide• Mechanisms to influence the customers decision• Understand why the brain makes fast decisions• Utilize this knowledge for increased trust, relevance, and clarity• Reduce bounce rates and engage visitors on your page• Disrupt or die: Why CX happens in the mind of the customer and how it affect growth• The core principles of your optimization process• Implementing behavioral principles to accelerate your growth Show less

    • Zero to mastery academy

      2023 - 2023
      Certification a.i. & machine learning, data science bootcamp

      • Data Exploration and Visualizations• Neural Networks and Deep Learning• Model Evaluation and Analysis• Python 3• Tensorflow 2.0• Numpy• Scikit-Learn• Data Science and Machine Learning Projects and Workflows• Data Visualization in Python with MatPlotLib and Seaborn• Transfer Learning• Image recognition and classification• Train/Test and cross validation• Supervised Learning: Classification, Regression and Time Series• Decision Trees and… Show more • Data Exploration and Visualizations• Neural Networks and Deep Learning• Model Evaluation and Analysis• Python 3• Tensorflow 2.0• Numpy• Scikit-Learn• Data Science and Machine Learning Projects and Workflows• Data Visualization in Python with MatPlotLib and Seaborn• Transfer Learning• Image recognition and classification• Train/Test and cross validation• Supervised Learning: Classification, Regression and Time Series• Decision Trees and Random Forests• Ensemble Learning• Hyperparameter Tuning• Using Pandas Data Frames to solve complex tasks• Use Pandas to handle CSV Files• Deep Learning / Neural Networks with TensorFlow 2.0 and Keras• Using Kaggle and entering Machine Learning competitions• How to clean and prepare your data for analysis• Support Vector Machines• Regression analysis (Linear Regression/Polynomial Regression)• How Hadoop, Apache Spark, Kafka, and Apache Flink are used• Setting up your environment with MiniConda, and Jupyter Notebooks Show less

  • Experience

    • Eskada

      Jan 2013 - Jan 2015
      Public relations

      • Assist in the creation of all traffic building promotions• Responsible for creating & distributing promo packages• Book parties & special events for the facility• Book group & corporate parties• Act as personal host for all promotional events • Deal with VIP member requests for special events

    • Nestlé nespresso sa

      Jul 2015 - Mar 2018
      Sales specialist

      I acted as an ambassador for the Nespresso brand in the Boutique. My duties included to welcome, advise and guide a clientele loyal to up-market products in compliance with the quality standards defined in the Nespresso service offering while attaining sales targets.Responsibilities:• Set up the Boutique and contribute to the maintenance of the boutique appearance according to company policy which includes filling the display cubicles with capsules, machines and accessories on a daily basis• Provide customer care by welcoming the clients and identifying their needs for the maximization of the sales of all the Nespresso products (coffee, machines and accessories).• Ensure accurate customer data base by actively managing the database daily and permanently updating customer records• Deliver Boutique operations excellence by carrying sales of Nespresso products presented in the Boutique to achieve individual and boutique targets• Inscribe new Boutique customers, open their account, present the Boutique and Club services, and assisting them in their selection during their first purchase.• Comply with all safety and health related corporate policies by ensuring safe working conditions in addition to making sure that the different areas in the Boutique are in accordance with the international guidelines. Show less

    • Freelancer.com

      May 2017 - Dec 2018
      Digital marketing specialist

      • Planning Digital Marketing campaigns (SEO/SEM, Social Media, Email)• Building and managing social media channels and contributing to brand awareness campaigns• Measuring and reporting on the performance of Digital Marketing campaigns• Tracking and analyzing website traffic flow• Attaining key performance indicators (KPIs)• Developping and integrating content marketing strategies

    • Iku digital

      Dec 2017 - May 2020
      Founder & digital marketing consultant

      • Evaluate each country’s needs and recommend digital marketing implementation strategy.• Utilize established standard operating processes and procedures for launching ecommerce marketing programs.• Act as an advisor during the development of marketing collateral and digital assets for digital marketing channels.• Provide training to companies in order to ensure that they reach a point of digital marketing self-sufficiency capable of maintaining long term ecommerce growth.

    • Smartlinks - agência de marketing digital

      Feb 2018 - Jan 2019
      Digital marketing performance manager | google premier partner

      • Develop a website traffic plan and create goals and benchmarks to meet,• Optimize website and social media channels for SEO as well as usability,• Develop, evaluate and oversee the implementation of A/B testing protocols and procedures,• Implement link building campaigns in coordination with client SEO goals,• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out, key areas of importance in accordance client goals,• Monitor and evaluate search results and search performance across the major search channels,• Planning digital marketing campaigns, including web, SEO/SEM, email and display advertising,• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search. Show less

    • Wise pirates

      Jan 2019 - Aug 2019
      Digital marketing manager | google partner

      • Develop a website traffic plan and create goals and benchmarks to meet,• Develop, evaluate and oversee the implementation of A/B testing protocols and procedures,• Implement link building campaigns in coordination with client SEO goals,• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out, key areas of importance in accordance client goals,• Monitor and evaluate search results and search performance across the major search channels,• Planning digital marketing campaigns, including web, SEO/SEM, email and display advertising,• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search. Show less

    • Link&grow

      Aug 2019 - now

      • Utilize established standard operating processes and procedures for launching ecommerce marketing programs.• Act as an advisor during the development of marketing collateral and digital assets for digital marketing channels.• Implement link building campaigns in coordination with client SEO goals,• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out, key areas of importance in accordance client goals,• Monitor and evaluate search results and search performance across the major search channels,• Planning digital marketing campaigns, including web, SEO/SEM, email and display advertising,• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search. Show less

      • Senior Digital Marketing Performance Specialist & Consultant | Google Partner

        Aug 2021 - now

      • Digital Marketing Manager

        Aug 2019 - Aug 2021

    • Gs digital marketing consultancy

      Oct 2020 - now
      Digital marketing consultant

      • Evaluate each country’s needs and recommend digital marketing implementation strategy.• Utilize established standard operating processes and procedures for launching ecommerce marketing programs.• Act as an advisor during the development of marketing collateral and digital assets for digital marketing channels.• Provide training to companies in order to ensure that they reach a point of digital marketing self-sufficiency capable of maintaining long term ecommerce growth.

  • Licenses & Certifications