Experience

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  Adcorp

  Jan 2011 - Jul 2012

  National marketing executive

  Responsible for creating integrated marketing strategies involving cross-functional department teams. Worked with key internal stakeholders to implement campaign tracking and reporting functions. Managed media relationships to negotiate competitive pricing on product features and monitored retention performance and budgets monthly. Initiated brand development strategies with executive management including Heads of Business and the CEO

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  Crown resorts

  Jul 2012 - Jul 2016

  Responsible for the delivery of national marketing and multi-channel communications projects from briefing through to execution. Managed marketing projects inclusive of budget supervision, stakeholder engagement and communication plans. Focused on analysis and reporting against performance KPIs. Worked with external agencies, suppliers and other service providers to drive continual improvement in communications. Influenced the quarterly business plan, implementation and quarterly budget per portfolio. Show less

  • Group Marketing Executive - Non Gaming

    Jul 2013 - Jul 2016

  • Brand and Advertising Coordinator

    Jul 2012 - Jul 2013
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  Ihg hotels & resorts

  Jul 2016 - Jul 2017

  After 9 months at Crowne Plaza Melbourne I was promoted to Digital Marketing Manager looking after 5 hotels in Melbourne, Sydney and Canberra. Reporting directly into the Area Director of Marketing and Sales, I was responsible for all search engine optimisation, web development, digital campaign planning and digital advertising. I managed each hotel’s digital marketing budget and reported on results to the senior team. I also ensured all marketing content produced directly or by the marketing team (imagery, messaging, language and compliance) was on-brand, differentiated and compelling. Show less

  • Digital Marketing Manager

    Mar 2017 - Jul 2017

  • Marketing Manager

    Jul 2016 - Mar 2017
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  St john wa

  Aug 2017 - Sept 2019

  Digital marketing consultant

  After 5 years in Melbourne, I moved back to Perth. At St John I was responsible for: Managing the digital team’s workload and driving the strategic direction of digital communications. Defining and improving the digital user journey through customer journey mapping, audience segmentation and user experience (UX). Leading the business into digital automation through software such as Salesforce. Plan and deliver paid marketing campaigns across five departments on all major platforms ensuring all digital campaigns are measurable, with tags, tracks and A/B testing implemented and reported on. Manage all content creation including social media, app and website content ensuring it is engaging and that it compliments overarching digital campaigns and strategies. Plan, manage and deliver all digital marketing strategies including app development, SEO, SEM and social media. Show less

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  Edith cowan university

  Sept 2019 - Aug 2022

  Digital activation manager

  Managing seven direct reports, this role contributes to the University's digital capability by continuously developing, implementing and assessing digital marketing, social media, search and marketing audience and automation strategies.

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  Team marketing agency

  Nov 2022 - Nov 2023

  Senior strategist

  2IC to the MD for TEAM. A Full-Service Marketing Agency, Dedicated to the Mining and METS Sector.

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  Wama (wa marketing association inc.)

  Jul 2023 - now

  Committee member | head of marketing | voluntary

  WAMA is working towards a future where Western Australia is regarded as a centre of marketing excellence. We aim to inspire WA marketers to rise up, share best practice, and keep churning out killer results.

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  The u group & co

  Nov 2023 - now

  Marketing manager

  U Group is bringing transparency back to the data industry by connecting brands directly with people to authenticate and deliver real human data. I'm responsible for developing and executing marketing campaigns that generate leads, drive customer engagement, and build brand awareness in the B2B space. https://www.theugroup.co/