Dawn Aly

Experience

• 

  Interactive Performance Lab

  Jan 2003 - Jan 2009

  Interactor
• 

  Interactive Expeditions

  Jan 2008 - Aug 2010

  Director & Assistant Producer

  Director: Made all artistic decisions for the live video feed during broadcasts, coordinated with multiple camera men, and worked with on-screen talent to create compelling interactive shows. Assistant Producer: Planned and executed logistics for live broadcasts, interviewed and hired teams, managed audio/visual teams, and coordinated with developers to build a customized platform for real-time interaction for audience members.

• 

  University of Central Florida

  May 2008 - May 2009

  Professor

  Professor for the Creativity and Problem Solving class in the Digital Media department.

• 

  Evelyn Offscreen

  Oct 2008 - Nov 2009

  Producer, Director, Writer, & Actor

  Evelyn Offscreen was an interactive story created collaboratively between actors and participants. In each live scene, some characters were portrayed by actors while other characters were portrayed by players who signed up via the ning website. although we had a basic story arc, players were free to do whatever they wanted to do and act however they chose to act. all dialogue was improvised. Ultimately, several participants at the finale chose to write a completely unique ending to the story that we never anticipated or planned for.Our live scenes were filmed using hidden cameras in order to better preserve the reality of the experience for our players. Since we did not know exactly what they would do or say, our camera operation was also improvised.This project was produced with the support of an all-volunteer crew and cast, who generously donated their evenings and weekends to make this story happen. The majority of our props and equipment were borrowed, and locations were loaned to us through the support of our local community. Show less

• 

  Rise Creative Group

  Jul 2010 - Jan 2013

  Brand Manager

  Product design for web/mobile applications, brand creation and management, strategizing digital marketing campaigns, monitoring results of marketing efforts, management of design, writing, and development of all projects, pitching, client management, business consultation, management of inside sales efforts, and employee management. Clients of note: Grant Hill, Tamia, Hart and Huntington, Volusia County Clerk of the Circuit Court, The Florida Bar Foundation, Sterling Finance Company, and over 100 others. Show less

• 

  University of Central Florida

  Jan 2012 - May 2012

  Graduate Professor

  Professor of Transmedia Storytelling

• 

  Mediacurrent

  Jan 2013 - Dec 2018

  Promoted to VP to continue to provide growth in the areas of data, content, marketing, and product strategy. Key focuses on account expansion, team growth, and meeting department billable goals. I serve as an advisor and leader in Digital Strategy for Mediacurrent's clients, prospective clients, and corporate brand. My responsibilities include department planning, devising innovative digital solutions to business challenges, and championing the Digital Strategy department. As a Senior Digital Strategist, I worked with all departments at Mediacurrent to ensure the business goals of our clients were met through digital solutions. I developed actionable strategies for achieving the goals and reported on the progress of each initiatives throughout the project using tools such as Google Analytics, SEMRush, or Moz. As a Senior Project Manager for Mediacurrent, I was responsible for managing the end to end process of building and/or growing a Drupal website to ensure the project was completed on time and on budget.

  • VP of Digital Strategy

    Mar 2018 - Dec 2018

  • Director of Digital Strategy

    Feb 2015 - Mar 2018

  • Senior Digital Strategist

    Nov 2013 - Feb 2015

  • Senior Project Manager

    Jan 2013 - Jan 2014
• 

  Red Hat

  Jan 2019 - now

  Collaborating with Customer Portal Engineering teams and Customer Content Services to enable writers to publish valuable documentation to the Customer Portal.

  • Senior Manager, User Experience Engineering Portfolio Strategy

    Feb 2024 - now

  • Senior Manager, Digital Experience Product Portfolio

    Oct 2022 - Mar 2024

  • Manager, Product Management

    Jul 2021 - Oct 2022

  • Principal Product Manager

    Aug 2020 - Jul 2021

  • Senior Program Manager

    Jan 2019 - Nov 2020