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Berenike Bernholt

Berenike Bernholt

Followers of Berenike Bernholt2000 followers
location of Berenike BernholtOldenburg, Lower Saxony, Germany

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  • Timeline

  • About me

    International Marketing Director at CEWE Stiftung & Co. KGaA

  • Education

    • Nelson Mandela Metropolitan University

      -
      Bachelor's Degree International Business Management

      Semester abroad, South Africa

    • Freie Universität Berlin

      -
      Master’s Degree Business Marketing

    • Davitt College

      -
      Student Exchange Ireland

    • Fachhochschule Osnabrück

      -
      Bachelor's Degree International Business and Management

  • Experience

    • Opel

      Sept 2014 - Jul 2017

      • Pricing coordination for current vehicles for Southeast Europe, Spain, Portugal, Finland.• Maximization of revenue and aggregated profitability in these markets.• Review and analysis of local proposals for price changes, sales campaigns.• Monitoring vehicle positioning vs. competition in above markets.• Monitoring budget compliance of markets.• Support decision making for senior leadership regarding ad-hoc business proposals.• Design and establishment of pricing consolidation strategies/ tools for all European markets.• Coordination of competitive and internal product testing for wider department. Weniger anzeigen

      • Assistant Marketing Manager Mini/Small Cars Germany

        Jul 2016 - Jul 2017

      • European Pricing Financial Analyst

        Sept 2014 - Jun 2016

    • Jaguar Land Rover

      Jul 2017 - Jun 2018
      Senior Product and Pricing Analyst

      • Market specific launch and model year pricing for new vehicles for 22 markets (Land Rover)• Management of ad-hoc requests / business cases• Lifecycle management • Monitoring of relevant competitor set• Establishment / improvement of processes within newly built department (create process maps, align all stakeholder, manage process adherence etc.)• Organization of training/ product events for importers in collaboration with other departments

    • EWE Go GmbH

      Jul 2018 - Jan 2019
      Product Manager Mobility

      • Strategic development and set up of automotive business unit• Project lead for implementing strategic sales partnership models• Development & implementation of pricing framework• Accompanying IT development and implementation projects• Agile methods & tools

    • CEWE Stiftung & Co. KGaA

      Nov 2019 - now

      • Leading strategic projects at CEWE operations (production, logistics, IT, procurement, HR)

      • International Marketing Director

        Nov 2023 - now

      • Head of International Marketing

        Jan 2022 - Jan 2023

      • Advisor to the Board / Referentin des Vorstands

        Nov 2019 - Jan 2021

    • CEWE Sp. z o.o.

      Jan 2023 - Jan 2024
      Interim Marketing Director CEWE Poland

    • MY DATA IS BETTER THAN YOURS

      Feb 2024 - now
      Advisory Board Member

  • Licenses & Certifications

  • Volunteer Experience

    • Fundraising Volunteer Sektion Oldenburg

      Issued by Deutscher Alpenverein e.V. on Jun 2025
      Deutscher Alpenverein e.V.Associated with Berenike Bernholt