Anne Johns

Experience

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  Louis Vuitton

  Jun 2010 - Aug 2010

  Sales

  Sales management BtoCMerchandisingStock managementCustomer relationship and loyaltyTransfer of the brand values

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  Q-Park

  Feb 2011 - May 2011

  Marketing Research

  Marketing researchCustomer satisfaction survey & data analysisInternal events organization+ punctuals missions in Marketing & comm

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  Tommy Hilfiger

  Jan 2012 - Jul 2012

  Central Marketing Project Manager Assistant

  Competitive analysis and key market researchesCustomer relationship management and development of the loyalty program - The Hilfiger ClubMarketing Project Management

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  I4research

  Feb 2013 - Jun 2013

  Shopper research and marketing executive

  Business development and marketing assistant Competitive analysis and Benchmark Setup marketing plans and strategiesFind clients and build a solid databaseSetup PowerPoint presentation of the companySocial media content and community managementProposal writingPotential partners research and contact

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  Serviceplan

  Feb 2014 - Jul 2014

  Social Media Account Executive

  - Handling social media channels for MINI, BMW and Highbridge on Facebook, Twitter and Instagram- Responsible for research, strategy development, content creation and execution- Establishing an online community and social media presence for each client- Online Reputation Management- English copywriting and proofreading (Cf FB pages: BMW/MINI Middle East, BMW Oman)- Weekly, monthly and quarterly reporting and presentation of social media engagement - Day-to-day client handling and management of expectations - Responsible for billing clients, with a firm grasp of the finance process- Comprehensive brief writing skills, liaising with clients, and trafficking through creativeClients: BMW Middle East, BMW Saudi Arabia, BMW Oman, BMW AGMCMINI Middle East, MINI Saudi Arabia, MINI AGMCHighBridgeGermaScout Platforms:Facebook, Twitter, Instagram Serviceplan Middle East is the Dubai-based MENA hub of the Serviceplan Group. The Serviceplan Group is the largest and most diversified owner-managed and partner-managed agency group in Europe with offices in Munich, Hamburg, Berlin, Milan, Vienna, Zurich, and Brussels. In Dubai, Serviceplan Middle East is a full-service agency specializing in online & offline creation, dialogue marketing, social marketing, performance marketing, and strategic consultancy. To date, it has successfully integrated the following international clients in the Arab market: BMW, MINI, Continental, Lufthansa, and Rolls Royce, including strong regional brands in the hotel, insurance, and consumer industries. Show less

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  MyDubaiMyCity and MDMC Content Marketing

  Oct 2014 - Nov 2015

  Social Media and Content Manager

  • Social Media and Content Management for MyDubaiMyCity and MDMC• Daily tasks of social media strategy across digital platforms (Facebook, Instagram, Twitter, Pinterest, Blog, Linkedin); including creating and publishing content (articles, videos, photo galleries, news), performing enhancements and modifications’ coordinating prompt responses to questions and comments over social media platforms.• Strategic monitoring & report on relevant social media• Research and enhancement of media distribution, targeting and monitoring capacity;• Further development of client’s social media strategy;• Keep the organization up to date with the latest technologies; including researching and evaluating a variety of online social media tools to identify new opportunities(...)Industries: Tourism, Food and Beverages, Healthcare, Outdoors and Sports Show less

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  What Doesn't Suck?

  Feb 2015 - Feb 2019

  Co-Founder

  "What Doesn't Suck?" is a top video travel platform started in the UAE in 2015 with over 12 million video views and 175,000 worldwide viewers. Headed by a French and an American couple, Jeff and Anne, they continue to find engaging and entertaining ways to introduce their audience to various adventure destinations around the world in unique and fast-paced video episodes and social media content and travel guides from Zanzibar to Egypt, Nepal to Iceland. The have worked with brands like Emirates, OSN, Hertz, Hilton, Armani, Lonely Planet, and Trip Advisor."What Doesn't Suck" specializes in: - Content creation- Social media management/consulting- Travel photography- Social media optimization- Videography - Post-production video editing - Original branded content Show less

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  Freelance

  Nov 2015 - Apr 2016

  Social Media and Content Manager

  -Social media integrated strategy for small and mid-sized brands-Daily community management on Facebook, Twitter, Instagram, Linkedin, Blog-Creation and distribution of content (blog posts, photos, videos)-Content amplification through influencers outreach-Graphic design-Website and blog creation (Wordpress) -Social media automation -Research and A/B testing for best practices in social media, content format and distributionIndustries: Events, Retail, E-Commerce Show less

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  Cheil MENA

  Apr 2016 - Jul 2018

  -Led and directed a high-performing team of 4, including copywriters, community managers, and account executives, overseeing their strategic contributions to campaign success.-Orchestrated and executed digital and social campaigns on Samsung Electronics and Virgin Mobile platforms within the GCC region, achieving remarkable results and optimizing key performance metrics.-Achieved outstanding performance metrics, including a video series that outperformed VTR by 365% and engagement rate by 320%, simultaneously reducing CPM by an impressive 79%.-Spearheaded the management of the copywriting team, played a key role in blog production, and developed an influential influencer marketing strategy for the successful launch of Virgin Mobile in the UAE.-Facilitated the training of the newly established Saudi Cheil team, imparting expertise in social media and content strategies to ensure seamless integration and performance excellence. Show less -Pioneered the initiation, development, and execution of compelling, original, and high-quality content for a leading consumer electronics brand, ensuring brand resonance and audience engagement.-Conducted insightful research and authored impactful blog posts, overseeing the entire process from writing and editing to proofing and distribution, contributing to enhanced brand visibility and thought leadership.-Formulated and executed an integrated content and social media strategy, aligning initiatives to overarching business goals and fostering increased engagement, brand awareness, and customer pride.-Led the development and implementation of content strategies across blog and social media platforms, strategically driving audience interaction and brand loyalty.-Applied SEO optimization techniques to enhance content visibility and reach, maximizing organic growth and search engine performance.-Developed and adapted social media and creative strategies, ensuring alignment with evolving industry trends and brand objectives.-Spearheaded the planning and development of video content, leveraging visual storytelling to enhance brand messaging and audience connection.-Conducted in-depth analytics and reporting, scrutinizing specific key metrics to derive actionable insights aimed at optimizing results and informing future strategies.-Innovated methods to continually boost content distribution, introducing original content formats and approaches to amplify brand reach and impact. Show less

  • Senior Social Media Manager

    Jan 2017 - Jul 2018

  • Content Editor

    Apr 2016 - Jul 2018
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  Ring

  Feb 2019 - now

  -Campaign management of cross country integrated campaigns across key regions, including EU, MENA, APAC- Managing Integrated Marketing calendar EU + MENA + APAC and identifying programs with scaling potential, manage implementation and localisation of campaigns. -Managed brand awareness campaigns for France and Italy through comprehensive ATL and BTL strategies. Tasks includes strategic/creative briefing and program management with cross-functional collaboration with local marketing leads, production, sales, business dev and media teams as well as in-house and external creative partners.- Led partnerships and co-branding initiatives (+1m reach) in collaboration with Sales, Local Marketing and Partnerships teams with local entities to build community and brand awareness in new countries in Europe -Provided strategic input on pan-EU creative concepts to maintain global consistency while ensuring ease of localisation in post production and maximise local relevance in diverse markets. Show less -Introduced a dynamic content marketing production pipeline, adeptly managing production workflows for a diverse range of assets, including market-specific demo/install videos, photography, copy, OOH, and paid media assets.-Managed end-to-end content processes, overseeing the creation and optimization of various content types, demonstrating proficiency in market-specific demo/install videos, photography, copy, OOH, and paid media assets.-Designed and implemented a scalable localization strategy, resulting in a 25% reduction in localization timelines for demo videos and a 33% reduction for install videos.-Translated complex business concepts into clear and concise messaging, contributing to increased awareness, consideration, and adoption of products/services.-Drove customer-focused messaging across market-specific demo/install videos, photography, copy, OOH, and paid media assets, ensuring alignment with strategic objectives and enhancing overall brand positioning. Show less

  • Integrated Marketing Manager

    Jan 2022 - now

  • Content Marketing Manager

    Feb 2019 - Feb 2022