Lila Giuili

Experience

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  Law Offices of Kristin L. Johnson

  May 2004 - Jun 2006

  Paralegal
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  Educational Software Solutions, Inc.

  Jun 2006 - Feb 2008

  Product Manager

  Managed a web-based personnel management and evaluation system for the educational market.

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  MarketTools, Inc.

  Feb 2008 - Jul 2012

  Knowledge Engineering & Training Manager

  Managed online support sites, documentation, video projects, and training programs for Zoomerang online surveys, Panel Manager, TrueSample panel validation, and other market research applications.

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  Salesforce

  Jul 2012 - Oct 2024

  Senior Director, Platform Content Experience

  Led a global team of 60+ technology professionals, including people leaders, technical writers, content strategists, content designers, and operations specialists through continuous growth and transformation. Key content leadership accomplishments:• Delivered content experiences and extensive documentation for Salesforce’s first generative AI features including Einstein for Developers, Prompt Builder, and Agentforce.• Assembled and led the content team responsible for creating the first Salesforce Customer 360 Guides to help customers deliver connected experiences across Salesforce products including Commerce, Marketing, Service, and third-party systems via MuleSoft. • Spearheaded cross-organizational workgroup to lead the development of consolidated content data dashboard to surface content metrics for analyzing content performance against KPIs. • Led content SEO efforts across all product areas; developed SEO strategy and provided guidelines and enablement to 100+ writers.Additionally served as Product Owner for Content Experience Engineering team delivering in-app content delivery frameworks across Salesforce core products. Key product management accomplishments:• Initiated the development of in-app user engagement tools that transformed content delivery across Salesforce products, driving engagement and increasing adoption by up to 19%. • Led cross-functional program team including UX designers, product managers, technical writers, and content designers to collaborate and innovate on in-app user engagement frameworks across Salesforce products. Provided enablement, communications, and support to teams across Salesforce.• Patent for “Implementing a User Engagement Platform Using a Database System” selected as Patent of the Month. • Increased user engagement for Help Menu in Lightning Experience 9x in one year by introducing new features such as content preview and pinned view, Content Search as a Service, and context-aware Help Menus. Show less